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Feb 27

LLM Can be a Dangerous Persuader: Empirical Study of Persuasion Safety in Large Language Models

Recent advancements in Large Language Models (LLMs) have enabled them to approach human-level persuasion capabilities. However, such potential also raises concerns about the safety risks of LLM-driven persuasion, particularly their potential for unethical influence through manipulation, deception, exploitation of vulnerabilities, and many other harmful tactics. In this work, we present a systematic investigation of LLM persuasion safety through two critical aspects: (1) whether LLMs appropriately reject unethical persuasion tasks and avoid unethical strategies during execution, including cases where the initial persuasion goal appears ethically neutral, and (2) how influencing factors like personality traits and external pressures affect their behavior. To this end, we introduce PersuSafety, the first comprehensive framework for the assessment of persuasion safety which consists of three stages, i.e., persuasion scene creation, persuasive conversation simulation, and persuasion safety assessment. PersuSafety covers 6 diverse unethical persuasion topics and 15 common unethical strategies. Through extensive experiments across 8 widely used LLMs, we observe significant safety concerns in most LLMs, including failing to identify harmful persuasion tasks and leveraging various unethical persuasion strategies. Our study calls for more attention to improve safety alignment in progressive and goal-driven conversations such as persuasion.

  • 11 authors
·
Apr 14, 2025 2

MMPersuade: A Dataset and Evaluation Framework for Multimodal Persuasion

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why they can be influenced by persuasive multimodal inputs. Understanding both their susceptibility to persuasion and the effectiveness of different persuasive strategies is crucial, as overly persuadable models may adopt misleading beliefs, override user preferences, or generate unethical or unsafe outputs when exposed to manipulative messages. We introduce MMPersuade, a unified framework for systematically studying multimodal persuasion dynamics in LVLMs. MMPersuade contributes (i) a comprehensive multimodal dataset that pairs images and videos with established persuasion principles across commercial, subjective and behavioral, and adversarial contexts, and (ii) an evaluation framework that quantifies both persuasion effectiveness and model susceptibility via third-party agreement scoring and self-estimated token probabilities on conversation histories. Our study of six leading LVLMs as persuadees yields three key insights: (i) multimodal inputs substantially increase persuasion effectiveness-and model susceptibility-compared to text alone, especially in misinformation scenarios; (ii) stated prior preferences decrease susceptibility, yet multimodal information maintains its persuasive advantage; and (iii) different strategies vary in effectiveness across contexts, with reciprocity being most potent in commercial and subjective contexts, and credibility and logic prevailing in adversarial contexts. By jointly analyzing persuasion effectiveness and susceptibility, MMPersuade provides a principled foundation for developing models that are robust, preference-consistent, and ethically aligned when engaging with persuasive multimodal content.

Salesforce Salesforce
·
Oct 26, 2025 1

Persuasion Should be Double-Blind: A Multi-Domain Dialogue Dataset With Faithfulness Based on Causal Theory of Mind

Persuasive dialogue plays a pivotal role in human communication, influencing various domains. Recent persuasive dialogue datasets often fail to align with real-world interpersonal interactions, leading to unfaithful representations. For instance, unrealistic scenarios may arise, such as when the persuadee explicitly instructs the persuader on which persuasion strategies to employ, with each of the persuadee's questions corresponding to a specific strategy for the persuader to follow. This issue can be attributed to a violation of the "Double Blind" condition, where critical information is fully shared between participants. In actual human interactions, however, key information such as the mental state of the persuadee and the persuasion strategies of the persuader is not directly accessible. The persuader must infer the persuadee's mental state using Theory of Mind capabilities and construct arguments that align with the persuadee's motivations. To address this gap, we introduce ToMMA, a novel multi-agent framework for dialogue generation that is guided by causal Theory of Mind. This framework ensures that information remains undisclosed between agents, preserving "double-blind" conditions, while causal ToM directs the persuader's reasoning, enhancing alignment with human-like persuasion dynamics. Consequently, we present CToMPersu, a multi-domain, multi-turn persuasive dialogue dataset that tackles both double-blind and logical coherence issues, demonstrating superior performance across multiple metrics and achieving better alignment with real human dialogues. Our dataset and prompts are available at https://github.com/DingyiZhang/ToMMA-CToMPersu .

  • 2 authors
·
Feb 28, 2025

Zero-shot Persuasive Chatbots with LLM-Generated Strategies and Information Retrieval

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

  • 9 authors
·
Jul 3, 2024

Make an Offer They Can't Refuse: Grounding Bayesian Persuasion in Real-World Dialogues without Pre-Commitment

Persuasion, a fundamental social capability for humans, remains a challenge for AI systems such as large language models (LLMs). Current studies often overlook the strategic use of information asymmetry in message design or rely on strong assumptions regarding pre-commitment. In this work, we explore the application of Bayesian Persuasion (BP) in natural language within single-turn dialogue settings, to enhance the strategic persuasion capabilities of LLMs. Our framework incorporates a commitment-communication mechanism, where the persuader explicitly outlines an information schema by narrating their potential types (e.g., honest or dishonest), thereby guiding the persuadee in performing the intended Bayesian belief update. We evaluate two variants of our approach: Semi-Formal-Natural-Language (SFNL) BP and Fully-Natural-Language (FNL) BP, benchmarking them against both naive and strong non-BP (NBP) baselines within a comprehensive evaluation framework. This framework covers a diverse set of persuadees -- including LLM instances with varying prompts and fine-tuning and human participants -- across tasks ranging from specially designed persuasion scenarios to general everyday situations. Experimental results on LLM-based agents reveal three main findings: (1) LLMs guided by BP strategies consistently achieve higher persuasion success rates than NBP baselines; (2) SFNL exhibits greater credibility and logical coherence, while FNL shows stronger emotional resonance and robustness in naturalistic conversations; (3) with supervised fine-tuning, smaller models can attain BP performance comparable to that of larger models.

  • 8 authors
·
Oct 15, 2025

ChatbotManip: A Dataset to Facilitate Evaluation and Oversight of Manipulative Chatbot Behaviour

This paper introduces ChatbotManip, a novel dataset for studying manipulation in Chatbots. It contains simulated generated conversations between a chatbot and a (simulated) user, where the chatbot is explicitly asked to showcase manipulation tactics, persuade the user towards some goal, or simply be helpful. We consider a diverse set of chatbot manipulation contexts, from consumer and personal advice to citizen advice and controversial proposition argumentation. Each conversation is annotated by human annotators for both general manipulation and specific manipulation tactics. Our research reveals three key findings. First, Large Language Models (LLMs) can be manipulative when explicitly instructed, with annotators identifying manipulation in approximately 84\% of such conversations. Second, even when only instructed to be ``persuasive'' without explicit manipulation prompts, LLMs frequently default to controversial manipulative strategies, particularly gaslighting and fear enhancement. Third, small fine-tuned open source models, such as BERT+BiLSTM have a performance comparable to zero-shot classification with larger models like Gemini 2.5 pro in detecting manipulation, but are not yet reliable for real-world oversight. Our work provides important insights for AI safety research and highlights the need of addressing manipulation risks as LLMs are increasingly deployed in consumer-facing applications.

  • 4 authors
·
Jun 11, 2025

To Generate or Not? Safety-Driven Unlearned Diffusion Models Are Still Easy To Generate Unsafe Images ... For Now

The recent advances in diffusion models (DMs) have revolutionized the generation of realistic and complex images. However, these models also introduce potential safety hazards, such as producing harmful content and infringing data copyrights. Despite the development of safety-driven unlearning techniques to counteract these challenges, doubts about their efficacy persist. To tackle this issue, we introduce an evaluation framework that leverages adversarial prompts to discern the trustworthiness of these safety-driven DMs after they have undergone the process of unlearning harmful concepts. Specifically, we investigated the adversarial robustness of DMs, assessed by adversarial prompts, when eliminating unwanted concepts, styles, and objects. We develop an effective and efficient adversarial prompt generation approach for DMs, termed UnlearnDiffAtk. This method capitalizes on the intrinsic classification abilities of DMs to simplify the creation of adversarial prompts, thereby eliminating the need for auxiliary classification or diffusion models.Through extensive benchmarking, we evaluate the robustness of five widely-used safety-driven unlearned DMs (i.e., DMs after unlearning undesirable concepts, styles, or objects) across a variety of tasks. Our results demonstrate the effectiveness and efficiency merits of UnlearnDiffAtk over the state-of-the-art adversarial prompt generation method and reveal the lack of robustness of current safety-driven unlearning techniques when applied to DMs. Codes are available at https://github.com/OPTML-Group/Diffusion-MU-Attack. WARNING: This paper contains model outputs that may be offensive in nature.

  • 8 authors
·
Oct 18, 2023

Refine and Imitate: Reducing Repetition and Inconsistency in Persuasion Dialogues via Reinforcement Learning and Human Demonstration

Persuasion dialogue systems reflect the machine's ability to make strategic moves beyond verbal communication, and therefore differentiate themselves from task-oriented or open-domain dialogue systems and have their own unique values. However, the repetition and inconsistency problems still persist in dialogue response generation and could substantially impact user experience and impede the persuasion outcome. Besides, although reinforcement learning (RL) approaches have achieved big success in strategic tasks such as games, they require a sophisticated user simulator to provide real-time feedback to the dialogue system, which limits the application of RL on persuasion dialogues. To address these issues towards a better persuasion dialogue system, we apply RL to refine a language model baseline without user simulators, and distill sentence-level information about repetition, inconsistency, and task relevance through rewards. Moreover, to better accomplish the persuasion task, the model learns from human demonstration to imitate human persuasion behavior and selects the most persuasive responses. Experiments show that our model outperforms previous state-of-the-art dialogue models on both automatic metrics and human evaluation results on a donation persuasion task, and generates more diverse, consistent and persuasive conversations according to the user feedback.

  • 4 authors
·
Dec 30, 2020

Measuring and Improving Persuasiveness of Large Language Models

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

  • 4 authors
·
Oct 3, 2024

Cheating Automatic LLM Benchmarks: Null Models Achieve High Win Rates

Automatic LLM benchmarks, such as AlpacaEval 2.0, Arena-Hard-Auto, and MT-Bench, have become popular for evaluating language models due to their cost-effectiveness and scalability compared to human evaluation. Achieving high win rates on these benchmarks can significantly boost the promotional impact of newly released language models. This promotional benefit may motivate tricks, such as manipulating model output length or style to game win rates, even though several mechanisms have been developed to control length and disentangle style to reduce gameability. Nonetheless, we show that even a "null model" that always outputs a constant response (irrelevant to input instructions) can cheat automatic benchmarks and achieve top-ranked win rates: an 86.5% LC win rate on AlpacaEval 2.0; an 83.0 score on Arena-Hard-Auto; and a 9.55 score on MT-Bench. Moreover, the crafted cheating outputs are transferable because we assume that the instructions of these benchmarks (e.g., 805 samples of AlpacaEval 2.0) are private and cannot be accessed. While our experiments are primarily proof-of-concept, an adversary could use LLMs to generate more imperceptible cheating responses, unethically benefiting from high win rates and promotional impact. Our findings call for the development of anti-cheating mechanisms for reliable automatic benchmarks. The code is available at https://github.com/sail-sg/Cheating-LLM-Benchmarks.

  • 6 authors
·
Oct 9, 2024 2

Teaching Models to Balance Resisting and Accepting Persuasion

Large language models (LLMs) are susceptible to persuasion, which can pose risks when models are faced with an adversarial interlocutor. We take a first step towards defending models against persuasion while also arguing that defense against adversarial (i.e. negative) persuasion is only half of the equation: models should also be able to accept beneficial (i.e. positive) persuasion to improve their answers. We show that optimizing models for only one side results in poor performance on the other. In order to balance positive and negative persuasion, we introduce Persuasion-Balanced Training (or PBT), which leverages multi-agent recursive dialogue trees to create data and trains models via preference optimization to accept persuasion when appropriate. PBT consistently improves resistance to misinformation and resilience to being challenged while also resulting in the best overall performance on holistic data containing both positive and negative persuasion. Crucially, we show that PBT models are better teammates in multi-agent debates. We find that without PBT, pairs of stronger and weaker models have unstable performance, with the order in which the models present their answers determining whether the team obtains the stronger or weaker model's performance. PBT leads to better and more stable results and less order dependence, with the stronger model consistently pulling the weaker one up.

  • 3 authors
·
Oct 18, 2024 2

How (un)ethical are instruction-centric responses of LLMs? Unveiling the vulnerabilities of safety guardrails to harmful queries

In this study, we tackle a growing concern around the safety and ethical use of large language models (LLMs). Despite their potential, these models can be tricked into producing harmful or unethical content through various sophisticated methods, including 'jailbreaking' techniques and targeted manipulation. Our work zeroes in on a specific issue: to what extent LLMs can be led astray by asking them to generate responses that are instruction-centric such as a pseudocode, a program or a software snippet as opposed to vanilla text. To investigate this question, we introduce TechHazardQA, a dataset containing complex queries which should be answered in both text and instruction-centric formats (e.g., pseudocodes), aimed at identifying triggers for unethical responses. We query a series of LLMs -- Llama-2-13b, Llama-2-7b, Mistral-V2 and Mistral 8X7B -- and ask them to generate both text and instruction-centric responses. For evaluation we report the harmfulness score metric as well as judgements from GPT-4 and humans. Overall, we observe that asking LLMs to produce instruction-centric responses enhances the unethical response generation by ~2-38% across the models. As an additional objective, we investigate the impact of model editing using the ROME technique, which further increases the propensity for generating undesirable content. In particular, asking edited LLMs to generate instruction-centric responses further increases the unethical response generation by ~3-16% across the different models.

  • 4 authors
·
Feb 23, 2024 1

The Ethics of ChatGPT in Medicine and Healthcare: A Systematic Review on Large Language Models (LLMs)

With the introduction of ChatGPT, Large Language Models (LLMs) have received enormous attention in healthcare. Despite their potential benefits, researchers have underscored various ethical implications. While individual instances have drawn much attention, the debate lacks a systematic overview of practical applications currently researched and ethical issues connected to them. Against this background, this work aims to map the ethical landscape surrounding the current stage of deployment of LLMs in medicine and healthcare. Electronic databases and preprint servers were queried using a comprehensive search strategy. Studies were screened and extracted following a modified rapid review approach. Methodological quality was assessed using a hybrid approach. For 53 records, a meta-aggregative synthesis was performed. Four fields of applications emerged and testify to a vivid exploration phase. Advantages of using LLMs are attributed to their capacity in data analysis, personalized information provisioning, support in decision-making, mitigating information loss and enhancing information accessibility. However, we also identifies recurrent ethical concerns connected to fairness, bias, non-maleficence, transparency, and privacy. A distinctive concern is the tendency to produce harmful misinformation or convincingly but inaccurate content. A recurrent plea for ethical guidance and human oversight is evident. Given the variety of use cases, it is suggested that the ethical guidance debate be reframed to focus on defining what constitutes acceptable human oversight across the spectrum of applications. This involves considering diverse settings, varying potentials for harm, and different acceptable thresholds for performance and certainty in healthcare. In addition, a critical inquiry is necessary to determine the extent to which the current experimental use of LLMs is necessary and justified.

  • 2 authors
·
Mar 21, 2024

Frontier Models are Capable of In-context Scheming

Frontier models are increasingly trained and deployed as autonomous agent. One safety concern is that AI agents might covertly pursue misaligned goals, hiding their true capabilities and objectives - also known as scheming. We study whether models have the capability to scheme in pursuit of a goal that we provide in-context and instruct the model to strongly follow. We evaluate frontier models on a suite of six agentic evaluations where models are instructed to pursue goals and are placed in environments that incentivize scheming. Our results show that o1, Claude 3.5 Sonnet, Claude 3 Opus, Gemini 1.5 Pro, and Llama 3.1 405B all demonstrate in-context scheming capabilities. They recognize scheming as a viable strategy and readily engage in such behavior. For example, models strategically introduce subtle mistakes into their responses, attempt to disable their oversight mechanisms, and even exfiltrate what they believe to be their model weights to external servers. Additionally, this deceptive behavior proves persistent. When o1 has engaged in scheming, it maintains its deception in over 85% of follow-up questions and often remains deceptive in multi-turn interrogations. Analysis of the models' chains-of-thought reveals that models explicitly reason about these deceptive strategies, providing evidence that the scheming behavior is not accidental. Surprisingly, we also find rare instances where models engage in scheming when only given a goal, without being strongly nudged to pursue it. We observe cases where Claude 3.5 Sonnet strategically underperforms in evaluations in pursuit of being helpful, a goal that was acquired during training rather than in-context. Our findings demonstrate that frontier models now possess capabilities for basic in-context scheming, making the potential of AI agents to engage in scheming behavior a concrete rather than theoretical concern.

  • 6 authors
·
Dec 6, 2024

Moloch's Bargain: Emergent Misalignment When LLMs Compete for Audiences

Large language models (LLMs) are increasingly shaping how information is created and disseminated, from companies using them to craft persuasive advertisements, to election campaigns optimizing messaging to gain votes, to social media influencers boosting engagement. These settings are inherently competitive, with sellers, candidates, and influencers vying for audience approval, yet it remains poorly understood how competitive feedback loops influence LLM behavior. We show that optimizing LLMs for competitive success can inadvertently drive misalignment. Using simulated environments across these scenarios, we find that, 6.3% increase in sales is accompanied by a 14.0% rise in deceptive marketing; in elections, a 4.9% gain in vote share coincides with 22.3% more disinformation and 12.5% more populist rhetoric; and on social media, a 7.5% engagement boost comes with 188.6% more disinformation and a 16.3% increase in promotion of harmful behaviors. We call this phenomenon Moloch's Bargain for AI--competitive success achieved at the cost of alignment. These misaligned behaviors emerge even when models are explicitly instructed to remain truthful and grounded, revealing the fragility of current alignment safeguards. Our findings highlight how market-driven optimization pressures can systematically erode alignment, creating a race to the bottom, and suggest that safe deployment of AI systems will require stronger governance and carefully designed incentives to prevent competitive dynamics from undermining societal trust.

  • 2 authors
·
Oct 7, 2025

Large Pre-trained Language Models Contain Human-like Biases of What is Right and Wrong to Do

Artificial writing is permeating our lives due to recent advances in large-scale, transformer-based language models (LMs) such as BERT, its variants, GPT-2/3, and others. Using them as pre-trained models and fine-tuning them for specific tasks, researchers have extended state of the art for many NLP tasks and shown that they capture not only linguistic knowledge but also retain general knowledge implicitly present in the data. Unfortunately, LMs trained on unfiltered text corpora suffer from degenerated and biased behaviour. While this is well established, we show that recent LMs also contain human-like biases of what is right and wrong to do, some form of ethical and moral norms of the society -- they bring a "moral direction" to surface. That is, we show that these norms can be captured geometrically by a direction, which can be computed, e.g., by a PCA, in the embedding space, reflecting well the agreement of phrases to social norms implicitly expressed in the training texts and providing a path for attenuating or even preventing toxic degeneration in LMs. Being able to rate the (non-)normativity of arbitrary phrases without explicitly training the LM for this task, we demonstrate the capabilities of the "moral direction" for guiding (even other) LMs towards producing normative text and showcase it on RealToxicityPrompts testbed, preventing the neural toxic degeneration in GPT-2.

  • 5 authors
·
Mar 8, 2021

Strategic Dishonesty Can Undermine AI Safety Evaluations of Frontier LLM

Large language model (LLM) developers aim for their models to be honest, helpful, and harmless. However, when faced with malicious requests, models are trained to refuse, sacrificing helpfulness. We show that frontier LLMs can develop a preference for dishonesty as a new strategy, even when other options are available. Affected models respond to harmful requests with outputs that sound harmful but are subtly incorrect or otherwise harmless in practice. This behavior emerges with hard-to-predict variations even within models from the same model family. We find no apparent cause for the propensity to deceive, but we show that more capable models are better at executing this strategy. Strategic dishonesty already has a practical impact on safety evaluations, as we show that dishonest responses fool all output-based monitors used to detect jailbreaks that we test, rendering benchmark scores unreliable. Further, strategic dishonesty can act like a honeypot against malicious users, which noticeably obfuscates prior jailbreak attacks. While output monitors fail, we show that linear probes on internal activations can be used to reliably detect strategic dishonesty. We validate probes on datasets with verifiable outcomes and by using their features as steering vectors. Overall, we consider strategic dishonesty as a concrete example of a broader concern that alignment of LLMs is hard to control, especially when helpfulness and harmlessness conflict.

  • 9 authors
·
Sep 22, 2025 2

Frontier AI Risk Management Framework in Practice: A Risk Analysis Technical Report v1.5

To understand and identify the unprecedented risks posed by rapidly advancing artificial intelligence (AI) models, Frontier AI Risk Management Framework in Practice presents a comprehensive assessment of their frontier risks. As Large Language Models (LLMs) general capabilities rapidly evolve and the proliferation of agentic AI, this version of the risk analysis technical report presents an updated and granular assessment of five critical dimensions: cyber offense, persuasion and manipulation, strategic deception, uncontrolled AI R\&D, and self-replication. Specifically, we introduce more complex scenarios for cyber offense. For persuasion and manipulation, we evaluate the risk of LLM-to-LLM persuasion on newly released LLMs. For strategic deception and scheming, we add the new experiment with respect to emergent misalignment. For uncontrolled AI R\&D, we focus on the ``mis-evolution'' of agents as they autonomously expand their memory substrates and toolsets. Besides, we also monitor and evaluate the safety performance of OpenClaw during the interaction on the Moltbook. For self-replication, we introduce a new resource-constrained scenario. More importantly, we propose and validate a series of robust mitigation strategies to address these emerging threats, providing a preliminary technical and actionable pathway for the secure deployment of frontier AI. This work reflects our current understanding of AI frontier risks and urges collective action to mitigate these challenges.

AI45Research AI45Research
·
Feb 15 4