The Game (mind game)

The Game is the name of a mind game. The goal is not to think about The Game itself. If someone thinks about The Game, they lose. If someone loses, they must tell someone or announce that they "lost The Game."
The first known reference of The Game appeared in 1990, though no one is sure how it started, and it will never end. It has lasted for about 30 years and accumulated millions of “players” around the world.
A similar game was played by Leo Tolstoy in 1840. The media has reported on The Game in many countries and has guessed the number of players to be in the millions.
Rules.
You can never truly win The Game. Anytime who overhears someone announce "I just lost The Game" or "You just lost The Game" also loses The Game.