Kool-Aid

Kool-Aid is an American brand of flavored drink mix. The product is owned by Kraft Foods. 
History.
Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. Before Kool-Aid, there was a liquid drink called Fruit Smack. To cut down shipping costs, Perkins found a way to remove the liquid from Fruit Smack and leave only a powder. The powder was called "Kool-Aid". 
Perkins moved his production to Chicago in 1931. Kool-Aid was sold to General Foods in 1953.
Kool-Aid is usually sold in powder form, in packets and small tubs. The actual beverage is made by mixing the substance with water and sugar. But there are some sugar-free varieties. The drink is usually served with ice or refrigerated and then served chilled. 
The Kool-Aid Man is associated with Kool-Aid. He was created in the 1950s. He was made over in 2013.