Robert B. Wilson

Robert Butler "Bob" Wilson, Jr. (born May 16, 1937) is an American economist.
He is the Adams Distinguished Professor of Management, Emeritus at Stanford University. He is known for his works to management science and business economics. 
His works helped change the economics of industrial organization and organization theory using non-cooperative game theory. His research on nonlinear pricing has played an important role for large firms, particularly in the energy industry, especially electricity.
In 2020, he was awarded the Nobel Memorial Prize in Economic Sciences alongside Paul Milgrom "for improvements to auction theory and inventions of new auction formats".