Álvaro Noboa

Álvaro Fernando Noboa Pontón (born November 21, 1950) is an Ecuadorian businessman and politician. He was born in Guayaquil, Ecuador.
Noboa has been actively involved in politics, unsuccessfully running for the office of President of Ecuador in 1998, 2002, 2006, 2009 and 2013. In 2007, however, he was elected national assemblyman. In 2013 Noboa ran for office for the fifth time unsuccessfully.
In 1997, already owning 24% of Bonita Bananas, Noboa purchased another 25% of the shares, the holding company for the family business. Presently, he runs the Noboa Group of Companies and Noboa Corporation, with more than 110 companies in Ecuador.