The Saturday Evening Post

The Saturday Evening Post is an American magazine. It started publication in 1897. Its origins are traced to Benjamin Franklin's colonial newspaper "The Pennsylvania Gazette". The "Post" was famous for its covers by Norman Rockwell and the single-panel comic strip "Hazel" by Ted Key. Contents included short fiction, poetry, and humor. Jack London's novel "The Call of the Wild" was first published in the "Post" in 1903.