Bikini contest

A swimsuit competition, which is more commonly called bikini contest nowadays, is a beauty pageant, where the contestants wear swimsuits. The contestant models are mostly judged by their physical attractiveness. Companies have sometimes organised such contests to make their products more popular, or to find new models for their swimwear.
Such competitions have also been criticized: Critics say that such competitions make girls and women think that they are primarily valued for their physical appearance; t this puts pressure on women to conform to conventional beauty standards.