Evelyn Lauder

Evelyn Lauder (August 12, 1936 – November 12, 2011) was an American businesswoman and socialite. She became well known for being one of the creators of the pink ribbon symbol of breast cancer.
Lauder was Senior Corporate Vice President of Estée Lauder Companies. She was responsible for raising over $13 million for a breast cancer club that had the Evelyn Lauder name. Lauder was born into a Jewish family in Vienna, Austria, but later relocated to and was raised in New York City. She died at home in Manhattan, New York City, due to complications of ovarian cancer at 75.