George Akerlof

George Arthur Akerlof (born June 17, 1940) is an American economist of Jewish descent. He is a university professor at the McCourt School of Public Policy at Georgetown University and Koshland Professor of Economics Emeritus at the University of California, Berkeley. 
He won the 2001 Nobel Prize in Economic Sciences (shared with Michael Spence and Joseph E. Stiglitz). He won the Nobel Prize for studying what happens when sellers of something know more than the buyers. He showed that when many bad products are sold without the buyers knowing, selling good products will be difficult.