Luis Donaldo Colosio

Luis Donaldo Colosio Murrieta (; 10 February 1950 – 23 March 1994) was a Mexican politician and economist. He was the 1994 PRI presidential candidate and until his assassination was the front-runner for the presidency. He was born in Magdalena de Kino, Sonora.
From 1985 to 1988, he was a member of the Chamber of Deputies. From 1988 to 1992, he was President of the Institutional Revolutionary Party. From 1992 to 1993, Colosio was Secretary of Social Development during the Carlos Salinas de Gortari presidency.
Colosio was assassinated after being shot in the head at a campaign rally in Tijuana, Baja California on 23 March 1994, aged 44.