Agile marketing

Agile marketing is a term used in marketing. Agile marketing means using the results of a marketing campaign to analyze whether the campaign is going to succeed or fail at the end and adjusting the marketing strategy. If initial results from the marketing campaign suggests the campaign is going to be a successful one, the marketers will use the data to make it a more successful one. If the initial results suggests the campaign is failing, the marketers can adjust their strategy to minimize their costs and make the failing campaign a successful one.
History of Agile Marketing.
The concept of Agile Marketing was put forward on June 11, 2012 at a gathering of marketers known as the "Sprint Zero"