Froot Loops

Froot Loops is a many colored, fruit flavored breakfast cereal made by the cereal maker Kellogg's. It is sold worldwide. When it was first made in 1963, the cereal had red, orange, and yellow loops. In the 1990s, blue, green, and purple loops were added to the cereal. The cereal's mascot is a Toucan called "Toucan Sam".
Other websites.
Froot loops website