Lavazza

Luigi Lavazza S.p.A. () is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generations of the Lavazza family.
Coffee.
Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, United States and Mexico. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.
Sponsorship.
Lavazza became a sponsor of Liverpool F.C. in 2018, and the Williams Racing team in the 2020 Formula One season. Also through the agreement reached in September 2020, Lavazza became the official coffee brand used by Juventus F.C.
Calendar.
Since 1991, Lavazza has produced the "Lavazza Calendar", featuring fashion photography from some of the world's leading photographers. The calendar is not available for purchase. Contributors have included Annie Leibovitz in 2009, David LaChapelle in 2002, Helmut Newton in 1993 and 1994, Ellen Von Unwerth in 1995, Eugenio Recuenco in 2007, Erwin Olaf in 2005, and Platon in 2018. The calendar has become a showpiece of conceptual fashion photography.