Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising businessman. He was the founder of Leo Burnett Company, Inc. He helped create Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands". He worked for McDonald's, Hallmark and Coca-Cola. 
In 1999, Burnett was named by "Time" as one of the 100 most influential people of the 20th century.