Lester Wunderman

Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive. He was born in New York City. Wunderman was known as the creator of modern-day direct marketing. He also created the magazine subscription card, the toll-free 1-800 number and loyalty rewards programs. He was added into the Advertising Hall of Fame in 1998.
Wunderman died on January 9, 2019 at the age of 98 in New York City.