Serce and Rozum

Serce i Rozum (eng. Heart and Mind) – two characters that used to advertise Orange (formerly Telekomunikacja Polska) telecom company in Poland.
Campaign.
Serce and Rozum were created by Publicis Poland advertising agency. First commercial with them was broadcast on TV in 2010, however in 2017 Orange oficially anounced that the characters will no longer appear in thier adverts.
The campgain was a huge success. In 2013, Serce and Rozum's Facebook page reached over 2 Million fans and became Poland's most popular Facebook page. Campaign with Serce and Rozum won lots of prizes, such as Grand Prix in Effie Awards, 2011.