only about one million tires per year, but did so at a lower average cost than a traditional mid-sized tire plant.

Controversy has simmered in recent years over whether the new information and communications

technologies will lead to a larger or smaller size for firms. On one side, the new technology may make it easier

for small firms to reach out beyond their local geographic area and find customers across a state, or the nation,

or even across international boundaries. This factor might seem to predict a future with a larger number of

small competitors. On the other side, perhaps the new information and communications technology will create

“winner-take-all” markets where one large company will tend to command a large share of total sales, as

Microsoft has done producing of software for personal computers or Amazon has done in online bookselling.

Moreover, improved information and communication technologies might make it easier to manage many
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