Moreover, improved information and communication technologies might make it easier to manage many

different plants and operations across the country or around the world, and thus encourage larger firms. This

ongoing battle between the forces of smallness and largeness will be of great interest to economists,

businesspeople, and policymakers.

BRING IT HOME

Amazon
Traditionally, bookstores have operated in retail locations with inventories held either on the shelves or in the back

of the store. These retail locations were very pricey in terms of rent. Until recently, Amazon had no retail locations. It

only sold online and delivered by mail. Amazon now has retail stores in California, Oregon and Washington State and

retail stores are coming to Illinois, Massachusetts, New Jersey, and New York. Amazon offers almost any book in

print, convenient purchasing, and prompt delivery by mail. Amazon holds its inventories in huge warehouses in low-
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