additional utility provided by one additional unit of consumption. This equation for marginal utility is:

Notice that marginal utility diminishes as additional units are consumed, which means that each subsequent

unit of a good consumed provides less additionalutility. For example, the first T-shirt José picks is his favorite

and it gives him an addition of 22 utils. The fourth T-shirt is just something to wear when all his other clothes

are in the wash and yields only 18 additional utils. This is an example of the law of diminishing marginal

utility, which holds that the additional utility decreases with each unit added. Diminishing marginal utility is

another example of the more general law of diminishing returns we learned earlier in the chapter on Choice in

a World of Scarcity.

The rest of Table 6.2 shows the quantity of movies that José attends, and his total and marginal utility from
{"creationdate": "2022-12-07T14:15:44-06:00", "file_size_mb": 26.99, "file_hash": "830b81f41611ac67a490444dbb5d6aed292224606965b06965b914443c93331a", "producer": "Prince 14.2 (www.princexml.com)", "moddate": "2022-12-07T14:23:05-06:00", "batch_upload": true, "uploaded_via": "batch_uploader", "file_name": "Microeconomics3e.pdf", "creator": "PDFMiner", "title": "Principles of Microeconomics 3e", "source_file": "downloads\\business\\economics\\Microeconomics3e.pdf", "source": "downloads\\business\\economics\\Microeconomics3e.pdf", "total_pages": 597, "file_type": ".pdf", "upload_timestamp": "2026-02-07T15:37:44.339247"}