and another gets 10 utils, this does not mean

than the first person gets more enjoyment from the coffee than the other or that they enjoy the coffee twice as

much. The reason why is that utils are subjective to an individual. The way one person measures utils is not

the same as the way someone else does.) Table 6.2 shows how José’s utility is connected with his T-shirt or

movie consumption. The first column of the table shows the quantity of T-shirts consumed. The second

column shows the total utility, or total amount of satisfaction, that José receives from consuming that number

of T-shirts. The most common pattern of total utility, in this example, is that consuming additional goods leads

to greater total utility, but at a decreasing rate. The third column shows marginal utility, which is the

additional utility provided by one additional unit of consumption. This equation for marginal utility is:
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