In addition to the movement along the supply curve, we have also had an increase in the number of farmers

converting to organic farming over time. This is represented by a shift to the right of the supply curve. Since both

demand and supply have shifted to the right, the resulting equilibrium quantity of organic foods is definitely higher,

but the price will only fall when the increase in supply is larger than the increase in demand. We may need more

time before we see lower prices in organic foods. Since the production costs of these foods may remain higher than

conventional farming, because organic fertilizers and pest management techniques are more expensive, they may

never fully catch up with the lower prices of non-organic foods.

As a final, specific example: The Environmental Working Group’s “Dirty Dozen” list of fruits and vegetables, which

test high for pesticide residue even after washing, was released in April 2013. The inclusion of strawberries on the
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