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17.1 • How Businesses Raise Financial Capital 409

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Our perspective then shifts to consider how these financial investments appear to capital suppliers such as the

households that are saving funds. Households have a range of investment options: bank accounts, certificates

of deposit, money market mutual funds, bonds, stocks, stock and bond mutual funds, housing, and even

tangible assets like gold. Finally, the chapter investigates two methods for becoming rich: a quick and easy

method that does not work very well at all, and a slow, reliable method that can work very well over a lifetime.

17.1 How Businesses Raise Financial Capital
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