Before the price increase, there were about 24.6 million U.S. subscribers. After the price increase, 810,000

infuriated U.S. consumers canceled their Netflix subscriptions, dropping the total number of subscribers to 23.79

million. Fast forward to June 2013, when there were 36 million streaming Netflix subscribers in the United States.

This was an increase of 11.4 million subscribers since the price increase—an average per quarter growth of about

1.6 million. This growth is less than the 2 million per quarter increases Netflix experienced in the fourth quarter of

2010 and the first quarter of 2011.

During the first year after the price increase, the firm’s stock price (a measure of future expectations for the firm) fell

from about $33.60 per share per share to just under $7.80. By the end of 2016, however, the stock price was at

$123 per share. By the end of 2021, the stock price was just over $600 per share, and Netflix had more than 214
{"file_type": ".pdf", "upload_timestamp": "2026-02-07T15:37:44.339247", "file_name": "Microeconomics3e.pdf", "file_size_mb": 26.99, "batch_upload": true, "file_hash": "830b81f41611ac67a490444dbb5d6aed292224606965b06965b914443c93331a", "total_pages": 597, "moddate": "2022-12-07T14:23:05-06:00", "source": "downloads\\business\\economics\\Microeconomics3e.pdf", "producer": "Prince 14.2 (www.princexml.com)", "uploaded_via": "batch_uploader", "creationdate": "2022-12-07T14:15:44-06:00", "title": "Principles of Microeconomics 3e", "creator": "PDFMiner", "source_file": "downloads\\business\\economics\\Microeconomics3e.pdf"}