then scraped aside by the razor.

In the 1960s, in magazine advertisements for Campbell’s vegetable soup, the company was having problems getting

an appetizing soup picture, because the vegetables kept sinking. To remedy this, they filled a bowl with marbles and

poured the soup over the top, so that the bowl appeared to be crammed with vegetables.

In the late 1980s, the Volvo Company filmed a television advertisement that showed a monster truck driving over

cars, crunching their roofs—all except for the Volvo, which did not crush. However, the FTC found in 1991 that the

Volvo's roof from the filming had been reinforced with an extra steel framework, while they cut the roof supports on

the other car brands.

The Wonder Bread Company ran television advertisements featuring “Professor Wonder,” who said that because

Wonder Bread contained extra calcium, it would help children’s minds work better and improve their memory. The
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