to insert and retrieve the pizza from the oven, but they also must know how to make the pizza, how long it

cooks in the oven and a myriad of other aspects of pizza-making. The business may also have one or more

people to work the counter, take orders, and receive payment.

• Capital – When economists uses the term capital, they do not mean financial capital (money); rather, they

mean physical capital, the machines, equipment, and buildings that one uses to produce the product. In

the case of pizza, the capital includes the peel, the oven, the building, and any other necessary equipment

(for example, tables and chairs).

• Technology – Technology refers to the process or processes for producing the product. How does the

pizzaiolo combine ingredients to make pizza? How hot should the oven be? How long should the pizza

cook? What is the best oven to use? Gas or wood burning? Should the restaurant make its own dough,

sauce, cheese, toppings, or should it buy them?
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