"brand recognition and to create an updated, single message that could translate across many product lines and services. GE’s stated objective for the new campaign was to increase customer awareness of GE products and to foster more product loyalty. Additionally, GE sought to increase employee morale and heighten its image in the financial world, in government, in the retail business sector, and in public consciousness. GE also tried to stimulate a more upscale consumer base, made up of adults between the ages of 25 and 54. The new campaign was more appropriate to the information age, in which consumers were"
"Life is Good Company The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark ""Life is good."" In 1989, brothers Bert and John Jacobs, who grew up in Needham, Massachusetts, designed their first T-shirts. They began selling their designs in the streets of Boston and out of an old van at colleges and street fairs along the East Coast of the United States. In 1994, following a not-so-successful"
"management has received enough credit for the fine job it has done in educating consumers about the health effects of its products. The company done this, while at the same time promoting regular exercise. It is taking the obesity issue head-on. But the company hasn't stopped innovating."" Coming Together (advertisement) Coming Together is a 2-minute ad created and distributed by the Coca-Cola Company and launched on the night of January 14, 2013 on several cable networks. The reasons the ad argues Coca-Cola cares about consumer health include that they are now offering over 180 low- and no-calorie beverages. It also"
"Good things come to those who wait (Guinness) ""Good things come to those who wait"" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to"
"30 countries. Life is Good donates 10% of its profits to improving children's lives through their Life is Good Kids Foundation. Life is Good products are sold in approximately 4,500 retail stores throughout the United States and Canada. The brand is distributed through multiple customer channels. Life is Good Company The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark ""Life is good."" In 1989, brothers Bert and"
"a number of species along the way. The piece was a huge success both critically and financially: it received more awards than any other commercial in the world in 2006, and was credited with pushing Guinness into the position of market leader in the United Kingdom beer market. Spurred on by this success, AMV BBDO produced several more ""Good Things..."" print and television commercials in 2006 and 2007, such as ""Hands"" and ""Fridge"". The most recent item in the campaign is ""Tipping Point"", Guinness' most expensive commercial to date, which premiered on British television on 13 November 2007. Good things"
"corporate sponsors. However, critics say many of these promotions are deceptive to consumers, benefit the companies more than the charity, and promote products that may even cause cancer. Some campaigns require that consumers mail proof of purchase for a promoted item before the manufacturer donates a few cents per purchase to charity; some have a cap on the maximum amount donated, with all sales beyond this fixed limit benefiting only the company, not the promoted cause. Since their Save Lids to Save Lives campaign began in 1998, Yoplait has donated more than $25 million to Komen. In 2010, their annual"
"Coming Together (advertisement) Coming Together is a 2-minute ad created and distributed by the Coca-Cola Company and launched on the night of January 14, 2013 on several cable networks. The reasons the ad argues Coca-Cola cares about consumer health include that they are now offering over 180 low- and no-calorie beverages. It also notes that ""All calories count, no matter where they come from."" According to USA Today's Nanci Hellmich, ""Critics say the company is doing damage control to combat the widespread belief that sugary beverages contribute to obesity."" Anna Lappe was quoted in the Guardian as saying, ""This feel-good"
"The best things come to those who wait ""The best things come to those who wait"" was a slogan used in an advertising campaign launched by the H. J. Heinz Company in the 1980s to promote its Heinz brand of tomato ketchup within the United States. The campaign was pitched and handled by the advertising agency Leo Burnett Worldwide, who had been responsible for the marketing of Heinz brands since 1974. The central concept of the campaign was that even people in a hurry would wait for Heinz ketchup to trickle out of its glass bottle. Advertisements with the slogan"
"Standard & Poor's Global 1200 companies. In 2009, Sun Life began an aggressive nationwide ad campaign in the United States touting its strength and the fact that it did not accept any bailout money. The commercials parody the concept of naming rights, where a couple of naïve employees go around the country attempting to put the company's name on various sun-themed things, from KC and the Sunshine Band to Cirque du Soleil to the state of Florida. In a case of life imitating art, on January 18, 2010, Sun Life purchased the naming rights for the home field of the"
"Sign"", the Bristol Gas and Electric Company donated and erected the sign atop a hardware store in 1910 to advertise the city. The sign originally contained the lighted slogan ""PUSH! - THAT'S BRISTOL"" referring to the hopes of continued growth and future prosperity for the two cities. In 1915, the sign was moved to its current location. In 1921, a contest was held in order to select a new slogan. The winning slogan, ""A GOOD PLACE TO LIVE"", has remained the slogan ever since. The sign is featured at the beginning of a 2016 commercial for GEICO insurance. It was"
"launched a new campaign with the tagline ""Milk Life"". The ""got milk?"" campaign continues in California and the ""got milk?"" trademark is being licensed to food and merchandise companies for U.S. and international sales. The campaign has been credited with greatly increasing milk sales in California, although not necessarily nationwide. Got Milk? is one of the most famous commodity brands and influential campaigns in advertising history. The phrase was created by the U.S. advertising agency Goodby Silverstein & Partners. In an interview in ""Art & Copy"", a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby"
"Good Company (company) Good Company is an independent US production company founded in 2012 by Jonathan Lia, Brian Welsh and Ryan Heiferman in New York City with a satellite office in Los Angeles. The company has produced content of all forms, including commercials, music videos, films, and experiential. Good Company started 2012 with Kanye West and Jay-Z’s “Ni**as in Paris” video, which was nominated for two VMA Awards, Best Video and Best Director. Later that year they also produced Kanye West’s “Cruel Summer” 7-screen film, which premiered in Cannes in May but has yet to be officially released. Prior to"
"something together."". The tag line was changed in September 2011 to 'Never Stop Improving'. They sell the generic brand Kobalt of hand and power tools. The hand tools have a lifetime warranty. Lowe's withdrew its advertising from the TLC reality television show ""All-American Muslim"" in December 2011. A spokesperson for Lowe's said that ""we understand the program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show"". Lowe's faced a backlash from several quarters, including Muslim-American and Arab-American organizations. The American-Arab Anti-Discrimination Committee called"
"new products and promotional campaigns for Pringles and Duncan Hines mixes. He then moved to Memorex where he helped develop the first high-performance cassette tapes, and with Ella Fitzgerald worked on the ""Is It Live Or Is It Memorex"" campaign before joining Pepsi, expanding Mountain Dew, launching 2L plastic bottles and back-lit vending machines, and working on the three-year Pepsi Challenge campaign for PepsiCo, beating Coke in market share for the first consistent time. At General Electric, he helped develop the Spacemaker range with its ""We Bring Good Things to Life"" campaign. He then worked in the U.S. and London"
"26, 2012, Wilson announced he had chosen French/West/Vaughan as his marketing, public relations, and endorsements agency. Since being named the starting quarterback of the Seahawks in August 2012, Wilson has appeared in advertisements for Levi's, American Family Insurance, Pepsi, Nike, Alaska Airlines, Microsoft, Duracell, Braun, Bose, United Way, and Larson Automotive Group. In 2014, Wilson became part-owner and endorser of Eat the Ball, a European bread company. In 2015, he began endorsing Luvo, a frozen food company, and Reliant Recovery Water. On February 29, 2016, Wilson launched Good Man Brand, a clothing line which he co-founded. In August 2016, it"
"radio advertisements and in-shop promotional material. The deal earned him an estimated £1.2 million every year. In the first two years of these advertisements were estimated to have given Sainsbury's an extra £1 billion of sales or £200 million gross profit. 2010–2017: Paralympic swimmer Ellie Simmonds was a Sainsbury's Active Kids ambassador. 2012–2014: Former footballer David Beckham was a Sainsbury's Active Kids ambassador, in a deal that was claimed to be worth over £3.5 million. Sainsbury's currently uses the ""Live Well For Less"" slogan which was launched on 15 September 2011. Over the years, Sainsbury's has used many slogans: Sainsbury's"
"in a list of ""memorable ads"". A subsequent commercial repeated the scenario with the same dialog, but used lumberjacks instead of children. Earlier, when Life cereal was first introduced in the 1960s, the original slogan was, ""The most useful protein ever in a ready-to-eat cereal"". The original mascots (in commercials narrated by Paul Frees) were little munchkin-like characters. In 1978, Cinnamon Life was introduced, followed shortly thereafter by Raisin Life. Today, Cinnamon Life accounts for one third of total Life sales. Raisin Life sold poorly and was discontinued in the mid 1980s. In 2002, a short-lived version called Baked Apple"
"in outlandish situations. These ads show a person seemingly in trouble, until they state that switching to GEICO could save you money on car insurance; at which point this unrelated answer is accepted as a great answer. Since late 2016, a series of TV ads shows two people talking about GEICO, and one of them saying he/she should ""take a closer look"" at it; the camera then focuses on an inanimate object or animal in the background, which starts talking about the insurance company. Since 2017 on ESPN, the VO's tagline: ""You had one job, brought to you by GEICO"""
"bulbs made by other companies. In 1991, Corporate Accountability International commissioned the Academy Award winning documentary, ""Deadly Deception: General Electric, Nuclear Weapons, and Our Environment"" that juxtaposed ""GE's rosy 'We Bring Good Things To Life' commercials with the true stories of workers and neighbors whose lives have been devastated by the company's involvement in building and testing nuclear bombs."" In 1993, GE caved under enormous public pressure and moved out of the nuclear weapons business. In 1994 Corporate Accountability launched the Challenging Big Tobacco Campaign. In 2003, years of campaigning culminated in the adoption of the world's first public health"
"Johnson Smith Company The Johnson Smith Company (Johnson Smith & Co.) is a mail-order company established in 1914 by Alfred Johnson Smith in Chicago, Illinois, USA that sells novelty and gag gift items such as x-ray goggles, whoopee cushions, fake vomit, and joy buzzers. The company moved from Chicago to Racine, Wisconsin in 1926, to Detroit in the 1930s, and from the Detroit area to Bradenton, Florida in 1986. The company would put ads in magazines devoted to children and young adults such as ""Boys' Life"", ""Popular Mechanics"" and ""Science Digest"". Their ads appeared on the back cover of many"
"The Goodlife Recipe The Goodlife Recipe is a brand name of cat food manufactured in the United States by Mars, Incorporated. The brand debuted in 2007 with cat food and dog food, however, their dog food and dog treat lines were discontinued in August 2010 for economic reasons. After years of introduction, the famous ""thought pyramid"" design came into use. The product's multiwall paper bag incorporating a slider zipper won an AmeriStar award from the Institute of Packaging Professionals. As part of a promotional campaign, Jewel recorded a cover version of ""The Good Life"", a 1960s song popularized by Tony"
"Best Stuff on Earth."" Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the ""Snapple Lady"") answering letters from Snapple fans. In an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements in May 1992, which featured its trademark “made from the best stuff on earth” line in ads that spoofed earlier beer and sports drinks promotions; the ads received low marks from advertising industry observers. In addition, the company used its $15-million-a-year advertising budget to pay for a long-lived series of live radio"
"with his family. Illustrations and designs by Glen Viljoen have been used in advertising by such companies as General Mills (Cocoa Puff’s, Neopets, Animal Planet), Cereal Partners (Nestlé - Milo, Nesquik, Chocapic, Captain Star, Golden Nuggets, FIFA), Disney UK, Marks & Spencers, ALDI, COOP, Instinct Clothing, Ambrosia, Fuller’s London Pride, Credit Suisse, Thomson Financial, NHS Wales, Sainsbury’s, Ravensburger, Mars, Sainsbury’s (Blue Parrot Range), Volvic Water, Actionman, Toys ’R’ Us, BBC (East Enders), BBC Wales (Pobol y Cwm) Reuters (London), Nokia (Finland, South Africa), S4C Wales, HTV Wales, Welsh Development Agency, Wales Trade International, Early Learning Centre, Welsh Assembly, CTAD, Spar,"
"Good To Be True! line of products. PC Mini Chefs, a line of foods for kids, was added to the product line-up. In October 2006, after a problematic corporate restructuring resulted in a string of losses, John Lederer resigned as president and Galen G. Weston assumed the new post of Executive Chairman of Loblaw Companies Limited. Within a year, Weston had taken on the role of spokesman for President's Choice. In a series of television commercials, designed by Toronto advertising agency Bensimon Byrne, Weston appeared informally in shirt sleeves and, without reference to any corporate title, introduced himself simply as"
"that followed was, ""If you can combine great taste with less filling, you can combine anything."" and the question ""Can your beer do this?"" In 1995-1996, Miller Lite ran the ""Life Is Good"" campaign, which showed Miller Lite drinkers' aspirational transition to more fun via a Miller Lite bottle tap, like ""Beach Rewind"", where three men on a beach admired three beautiful women walking by, and could rewind, and enjoy, the scene repeatedly. The campaign was developed by Leo Burnett Company, and received the American Marketing Association EFFIE award for outstanding advertising effectiveness. The campaign included celebrities such as Larry"
"Bennett and Frank Sinatra. The Goodlife Recipe The Goodlife Recipe is a brand name of cat food manufactured in the United States by Mars, Incorporated. The brand debuted in 2007 with cat food and dog food, however, their dog food and dog treat lines were discontinued in August 2010 for economic reasons. After years of introduction, the famous ""thought pyramid"" design came into use. The product's multiwall paper bag incorporating a slider zipper won an AmeriStar award from the Institute of Packaging Professionals. As part of a promotional campaign, Jewel recorded a cover version of ""The Good Life"", a 1960s"
"The Life (advertisement) The Life, also known as We Are ODST is a television and cinema advertisement launched in 2009 by Microsoft to promote the first person shooter """" in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. ""The Life"" was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum."
"AT&T, Best Buy, General Mills (cereals), Sun-Maid (raisins), Airheads (candy), Hint Water and HP. The film's characters are used in products and advertising campaigns across various media. The studio is also pursuing social media efforts to promote the film. DWA partnered with House Foods America to brand its products, notably tofu, with advertising of the film. ""Variety"" reported that the partnership was the first-ever between a film studio and a tofu company. The studio also enlisted the parade balloon of Po from the Macy's Thanksgiving Day Parade to tour in six cities, concluding with Los Angeles over Memorial Day weekend"
"all human beings. Photographed by Michael Thompson, the ads initially appeared in a fashion supplement to Condé Nast magazines in September and has since received both positive and negative attention in the press, blogs, and among other social activists. Become A Drug Dealer<br>Become A Drug Dealer is another KCA campaign that gives people the opportunity to purchase the drugs necessary to keep a child alive either by buying a T-shirt with the words ""Drug Dealer"" printed on it or making the typical monthly donation. Buy Life<br>The Buy Life campaign seeks to change consumer behavior, to reposition consumerism and the act"
"with Change4Life, Play4Life, Swim4Life and Walk4Life). A range of resources is provided to enable them to disseminate these healthy living messages within their own context. Change4Life adopts an integrated marketing approach and uses a variety of marketing channels including television and radio, digital, social media, PR and direct marketing. It uses animated television advertising by Aardman Animations, as part of a wider campaign. M&C Saatchi lead on the creative aspects of the campaign with additional input from a range of other agencies providing PR, digital, planning and data services. On Channel 4, Change4Life was a previous sponsor of The Simpsons."
"by Life Alert in October 2002. Both phrases have been used in Life Alert TV commercials since 1987 and have been featured on its websites. The classic commercial featuring this slogan was ranked Number One by USA TODAY in its 2007 list of the most memorable TV commercials from the past 25 years. In late 2006, Life Alert entered into a licensing agreement with Hallmark Cards to sell greeting cards that feature an audio recording of ""I've fallen and I can't get up"". Life Alert Emergency Response Life Alert Emergency Response, Inc. is a nationwide American company, with headquarters in"
"company is a leading employer of transgender people. The founders of Grand Opening! and Babeland interned at Good Vibrations before opening their businesses, and many sex-positive retail toy companies have been inspired by Good Vibrations. The company has also influenced the sex toy and adult movie industries to create and market new products that reflected changes in the demographics of consumers. As part of their recognition as a leader in sex-positive culture and education, the company received a Certificate of Honor from the San Francisco Board of Supervisors (2003), a Certificate of Recognition from the California Legislature Assembly (2004), and"