"of J. Walter Thompson. Thompson undertook extensive market research to discover what consumers wanted. As a result of this research, the Black Magic assorted chocolate box was launched in 1934. In January 1935, Rowntree decided to abandon its attempt to compete with Cadbury Dairy Milk. In May 1935, Rowntree launched the Aero, an aerated milk chocolate. The Chocolate Crisp, a wafer-and-chocolate bar later known as the Kit Kat, was also launched in 1935. In 1937, the Dairy Box of assorted chocolates was launched, using the market research that had been undertaken for Black Magic. Chocolate beans were first sold loose"
"Rowntree's launched a brand of boxed chocolates entitled Kit Cat. This continued into the 1930s, when Rowntree's shifted focus and production onto its Black Magic and Dairy Box brands. With the promotion of alternative products the Kit Cat brand decreased and was eventually discontinued. The original four-finger bar was developed after a worker at Rowntree's York Factory put a suggestion in a recommendation box for a snack that ""a man could take to work in his pack"". The bar launched on 29 August 1935, under the title of Rowntree's Chocolate Crisp (priced at 2d), and was sold in London and"
"throughout southern England. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, the same year that Kit Kat began to incorporate ""Break"" into its recognisable advertising strategy The colour scheme and first flavour variation to the brand came in 1942, owing to World War II, when food shortages prompted an alteration in the recipe. The flavour of Kit Kat was changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was coloured blue. After the war the name became Kit Kat, with the original milk chocolate recipe and red packaging. Following its success in the United"
"Rowntree's Rowntree's was an English confectionery business based in York. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Founded in 1862, the company developed strong associations with Quaker philanthropy. Throughout much of the 19th and 20th centuries, it was one of the big three confectionery manufacturers in the United Kingdom, alongside Cadbury and Fry. By the time the company was acquired by Nestlé in 1988, it was"
"factory, Fry's of Bristol, England, began mass-producing chocolate bars, Fry's Chocolate Cream, launched in 1866, and they became very popular. Milk had sometimes been used as an addition to chocolate beverages since the mid-17th century, but in 1875 Swiss chocolatier Daniel Peter invented milk chocolate by mixing a powdered milk developed by Henri Nestlé with the liquor. In 1879, the texture and taste of chocolate was further improved when Rudolphe Lindt invented the conching machine. Besides Nestlé, a number of notable chocolate companies had their start in the late 19th and early 20th centuries. Rowntree's of York set up and"
"Golden Crisp Golden Crisp is a breakfast cereal made by Post Cereals that consists of sweetened, candy-coated puffed wheat. It was introduced in the US in 1947. At the 1904 World Fair, the Quaker Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. The product concept was re-introduced unsuccessfully in 1939 by another business as ""Ranger Joe"", the first pre-sweetened, candy-coated breakfast cereal. Post Foods introduced their own version in 1948. The Post version was originally called Happy Jax, and was renamed to Sugar Crisp the next year. In 1967, The name was"
"crunchy. Thus, in 1913, the Violet Crumble bar was created. Hoadley wanted to call his new bar just Crumble, but learned that it was not possible to protect the name with a trademark. He thought of his wife (Susannah Ann née Barrett) and her favourite flower, the violet, and registered the name Violet Crumble, using a purple wrapper with a small flower logo. It was an instant success. Violet Crumbles are crispier in texture than Crunchie bars, with a slightly more marshmallow taste. Hoadley's Chocolates Ltd was acquired by English company Rowntree's in 1970, who produced Violet Crumble in Adelaide"
"Cookie Crisp Cookie Crisp is a breakfast cereal made to recreate the taste of chocolate chip cookies. It is manufactured by General Mills in the United States and Cereal Partners (under the Nestlé brand) in other countries. Introduced in 1977, it was originally manufactured by Ralston Purina until they sold the trademark to General Mills in 1997, who soon after changed the recipe. Double Chocolate Cookie Crisp was a double chocolate-flavored variety of Cookie Crisp introduced in 2007. Peanut Butter Cookie Crisp was also introduced. It has the taste of peanut butter cookies. In July 2009, Cookie Crisp Sprinkles were"
"1932, giving it access to chocolate production. Whilst continuing in their roles at the parent company, Eric Mackintosh (Harold's younger brother, the managing director of Mackintosh's from 1929) became chairman of Caley's, with Harry Guy taking control of finance and Frank Bottomley as works manager. Mackintosh's went on to develop brands such as Quality Street (1936), Rolo (1938), Caramac (1959) and Toffee Crisp (1963). In 1969, the company merged with Rowntree's to form Rowntree Mackintosh Confectionery, which was itself taken over by Nestlé in 1988. Mackintosh's Mackintosh's was a British confectionery firm that was principally known for Mackintosh's Toffee and"
"Peppermint Crisp Peppermint Crisp is a milk chocolate bar filled with a multitude of thin cylinders of mint-flavoured 'cracknel' (which is a brittle crystalline/sugar concoction extruded in fine hollow tubes). Invented in South Africa by Wilson-Rowntree, it is now produced by Nestlé. The Peppermint Crisp is sold in Australia, New Zealand, and South Africa as a 35 gram bar. It is often used in peppermint tart, a favourite South African dessert, and as a crushed topping on pavlova cakes in Australia and New Zealand. The Peppermint Crisp can be used as an ingredient in mint chocolate cheesecakes and slices, and"
"wheat. Consumer Reports recommended parents to choose cereal brands with better nutritional ratings for their children. Golden Crisp Golden Crisp is a breakfast cereal made by Post Cereals that consists of sweetened, candy-coated puffed wheat. It was introduced in the US in 1947. At the 1904 World Fair, the Quaker Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. The product concept was re-introduced unsuccessfully in 1939 by another business as ""Ranger Joe"", the first pre-sweetened, candy-coated breakfast cereal. Post Foods introduced their own version in 1948. The Post version was originally called"
"the third best selling chocolate bar in the United Kingdom, after Dairy Milk and Galaxy. When first introduced, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between 1945–1947. As a result of milk shortages after the end of World War II, dark chocolate was used instead of milk chocolate during that period. Since its introduction in the 1970s, the Hershey's Kit Kat packaging and advertising in the United States differed from the branding used in every other country where it was sold. In 2002, Hershey Kit Kats adopted the slanted ellipse logo used worldwide"
"the town has strong associations with confectionery. John Mackintosh and his wife, Violet, opened a toffee shop in King Cross Lane in 1890. Violet formulated the toffee's recipe. John became known as ""The Toffee King"". A factory was opened on Queens Road in 1898. A new factory at Albion Mill, at the current site near the railway station, opened in 1909. John died in 1920, and his son Harold not only continued the business but took it to the present size and range of confectionery it has today. Their famous brands, including Rolo, Toffee Crisp and Quality Street of chocolate"
"Curtiss Candy Company The Curtiss Candy Company was founded in 1916 by Otto Schnering near Chicago, Illinois. Wanting a more ""American-sounding"" name (due to anti-German sentiment during World War I), Schnering named his company using his mother's maiden name. Their first confectionery item was Kandy Kake, later refashioned in 1920 as the log-shaped Baby Ruth. Their second confectionery item was the chocolate-covered peanut butter crunch Butterfinger, which was introduced in 1926. In 1931, Curtiss marketed the brand by sponsoring famous air racer, John H. Livingston, in the Baby Ruth Aerobatic Team flying the air-racer Howard ""Mike"" at airshows, and sponsoring"
"In 1939, Kellogg's employee Mildred Day concocted and published a recipe for a Camp Fire Girls bake sale consisting of Rice Krispies, melted marshmallows, and margarine. It has remained a very popular snack dubbed Rice Krispies Treats. Kellogg's themselves have now produced commercial varieties of both marshmallow and chocolate-based treats under the name Rice Krispies Squares in Canada and the UK, as well as versions under the original Rice Krispies Treats name sold in the United States. In Australia, Rice Bubbles are found in a well-known homemade sweet, the chocolate crackle. This is often found at fetes and consists of"
"Rice Krispies Treats Rice Krispies Treats (also called Rice Krispie Treats, Rice Krispies squares, RKTs, bars, buns, cakes, or Marshmallow Squares) are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together using a combination of butter or margarine and melted marshmallows or marshmallow creme. While traditionally home-made, Kellogg's began to market the treats themselves in 1995. Rice Krispies Treats were invented in 1939 by Malitta Jensen and Mildred Day at the Kellogg Company Home economics department as a fund raiser for Camp Fire Girls. Kellogg's began to commercially produce plain and chocolate-based treats under"
"Charleston Chew Charleston Chew is a candy bar consisting of flavored nougat covered in chocolate flavor coating. It was created in 1925 by the Fox-Cross Candy Company, founded by stage actor Donley Cross and friend Charlie Fox. The candy was named for the Charleston, a popular dance at that time. The company was purchased in 1957 by Nathan Sloane and later sold to Nabisco in 1980. Although Sloane did not invent the Charleston Chew, he did change the candy's original blueprint, chocolate-covered vanilla taffy. In the 1970s, he introduced such new flavors as chocolate and strawberry. Warner-Lambert purchased Charleston Chew"
"agency to the London branch of J. Walter Thompson. Rowntree's Rowntree's was an English confectionery business based in York. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Founded in 1862, the company developed strong associations with Quaker philanthropy. Throughout much of the 19th and 20th centuries, it was one of the big three confectionery manufacturers in the United Kingdom, alongside Cadbury and Fry. By the time the"
"broken-up to decorate the top of pavlova meringue or cheesecake. James and Melanie Maddock used Peppermint Crisp on top of their dessert during a food challenge on the cooking show, My Kitchen Rules. Peppermint Crisp Peppermint Crisp is a milk chocolate bar filled with a multitude of thin cylinders of mint-flavoured 'cracknel' (which is a brittle crystalline/sugar concoction extruded in fine hollow tubes). Invented in South Africa by Wilson-Rowntree, it is now produced by Nestlé. The Peppermint Crisp is sold in Australia, New Zealand, and South Africa as a 35 gram bar. It is often used in peppermint tart, a"
"Rolo Rolo (pronounced /ˈrəʊləʊ/), referring to the roll-styled candy, is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel middle. First manufactured in the United Kingdom by Mackintosh's in 1937, they are made by Nestlé, except in the United States where production has been licensed to The Hershey Company. The Rolo product was developed in England by Mackintosh's, (later Rowntree-Mackintosh), simply a combination of Mackintosh's Toffee and a chocolate coating. Rolo was first sold in 1937. In 1956 the New England Confectionery Company acquired a licence to produce Rolos in the United States. In 1969, the license for US"
"with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid-1930s the Cadbury's Milk Tray assortment was outselling all its competitors. The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum. Production of Milk Tray is made under licence from Cadbury UK in Poland. Apple Crunch: Milk chocolate with"
"Rowntree products under license in the US. Rowntree merged with John Mackintosh and Co in 1969, to become Rowntree Mackintosh. Mackintosh produced Rolo, Munchies, Caramac, and Quality Street. Hershey's began U.S. distribution of Kit Kat in 1970 and followed in 1971 with Rolo. In 1971, Rowntree Mackintosh acquired Menier Chocolate of France. In the same year, the board attempted to diversify the business, and made a bid for Bovril, but lost out to James Goldsmith's Cavenham Foods. In 1972, Hoadley's Chocolates of Australia was acquired by Rowntree's. This company had invented such products as the Violet Crumble and Polly Waffle."
"larger premises in Brussels. He improved the coating technique while also making the sweets more accessible in price. Moreover, when almonds grew scarce due to a bad harvest across Europe, Emile decided to replace them with an almond-shaped nugget of chocolate. This new, successful type of dragée was eventually copied by the competition and has since become more popular across Europe than the traditional almond ones. By 1935, the Vanparys business had grown to 80 employees, but over the next few years production faltered due to the Second World War. Progress resumed when the war ended. In 1945, Constant Vanparys"
"top producers of chocolate chips. Chocolate chip Chocolate chips or chocolate morsels are small chunks of sweetened chocolate, used as an ingredient in a number of desserts (notably chocolate chip cookies and muffins), in trail mix and less commonly in some breakfast foods such as pancakes. They are often manufactured as teardrop-shaped volumes with flat circular bases; another variety of chocolate chips have the shape of rectangular or square blocks. They are available in various sizes, usually less than in diameter. Chocolate chips were created with the invention of chocolate chip cookies in 1937 when Ruth Graves Wakefield of the"
"W & M Duncan and Company W & M Duncan and Company, best known as ""Duncan's of Edinburgh"", was a Scottish confectioner. The company's most popular and enduring product was the Walnut Whip, which is now manufactured by Nestlé Rowntree's. Mary Duncan, along with her son William, founded a cake business in Dundee in 1861. In 1884 the company moved to 205 High Street, Edinburgh, and began to manufacture chocolate confectionery. In 1896 it moved to the Regent Confectionery Works in Beaverhall Road, Edinburgh. The Walnut Whip was launched in 1910. The business was acquired by Rowntree Mackintosh in 1947."
"his own name and the audience responds with ""Rocks!"", while Crackle! laments that the candy should be called ""Crackle Rocks"". Rice Krispies Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or ""berries"", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating"
"as the bar melts, it is available in many different flavours, and various forms including Aero Bubbles and Aero Biscuits. The process of manufacture was patented in 1935 by Rowntree's in York, England. In 1935, Rowntree's launched Aero into the United Kingdom, followed by the Peppermint Aero in the 1960s. The wrapping was brown (green in the mint version) and displayed the ""Rowntree's"" script logo and the large word ""AERO"", along with the slogan ""Hold on tight or I'll fly away!"" below the ""AERO"" name. The words ""Aerated Mint Chocolate"" (""Aerated Milk Chocolate"" for the chocolate version) were seen multiple"
"Chocolate crackles Chocolate crackles (also known as chocolate bubble cakes) are a popular children's confection in Australia and New Zealand, especially for birthday parties and at school fêtes. The earliest recipe found so far is from ""The Australian Women's Weekly"" in December 1937. The principal ingredient is the commercial breakfast cereal Rice Bubbles. The binding ingredient is hydrogenated coconut oil (such as the brand Copha), which is solid at room temperature. Since making chocolate crackles does not require baking it is often used as an activity for young children. The recipe is relatively easy requiring only vegetable shortening, icing sugar,"
"full partnership, and H.I. Rowntree & Co was formally established. In 1881, Rowntree introduced Fruit Pastilles, competing against French imports of the time, and the product proved to be a great success, accounting for about 25 percent of the company's tonnage by 1887. This success allowed the company to invest in a Van Houten press, which enabled it to produce chocolate with the cocoa butter removed, in order to compete with Cadbury's successful Cocoa Essence. In the 1890s, Rowntree transformed from a small family business into a large-scale manufacturer, as sales more than quadrupled due to an increased demand among"
"1881, Rowntree introduced Fruit Pastilles, competing against French imports of the time, and the product proved to be a great success, accounting for about 25% of the company's tonnage by 1887. This success allowed the company to invest in a Van Houten press, which enabled it to produce chocolate with the cocoa butter removed, to compete with Cadbury's successful Cocoa Essence. In the 1890s, Rowntree transformed from a small family business into a large-scale manufacturer, as sales more than quadrupled due to an increased demand among the public for confectionery. In 1889, Seebohm Rowntree established a small research and testing"
"Golden Gaytime Golden Gaytime (Cookie Crumble in New Zealand) is a popular ice cream snack, made and distributed by the Streets confectionery company in Australia, and first released in 1959. It is a toffee and vanilla ice-cream dipped in compound chocolate and wrapped in honeycomb biscuits, on a wooden paddlepop-stick. Its name has survived intact regardless of the possible homosexual connotations in modern decades. On 4 August 2015, Streets announced the release of Golden Gaytime ice-cream tub format in addition to its usual popsicle stick format. On 7 September 2016, Streets announced the release of Golden Gaytime cross Cornetto cone"
"Ripple Crisp Ripple Crisp was a breakfast cereal produced by General Mills. It was introduced in 1993, and consisted of corn flakes made with horizontal ridges. According to the marketing, the ridges were designed to ""keep out the milk and lock in the flavor for a crisp, delicious taste in milk"", while traditional flake cereals ""were flat. Milk just sat on them, making them soggy."" Ripple Crisp was promoted with the slogan ""The Shape Of Flakes To Come!"" The cereal came in two flavors, ""Golden Corn"" and ""Honey Bran"". A collection of consumer reviews from Deseret News summarized the cereal"
"introduced. They are vanilla cookies with small sprinkles on them. The cereal is said to be gluten free. In Summer 2009, Nestlé released new packaging for the UK version of Cookie Crisp with sprinkles. Cookie Crisp Brownie was introduced in the U.K. in 2013, which has the flavor of brownies, The cereal was once available in a vanilla wafer flavor as well. During his tenure as Cookie Crisp mascot, Cookie Jarvis was used on three versions of Cookie Crisp: Ralston’s Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. In March 2018 Birthday Cake Cookie Crisp was"