"Bo Knows ""Bo Knows"" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was a suitable spokesman for Nike's shoe geared toward an athlete engaged in more than one sport or with little time between activities to switch to sport-specific footwear. The original ""Bo Knows"" ad was a television commercial by firm Wieden & Kennedy. The spot opens with a shot of Jackson playing baseball"
"and fellow ballplayer Kirk Gibson saying, ""Bo knows baseball."" The next scene shows Jackson on the gridiron, with quarterback Jim Everett explaining, ""Bo knows football."" Jackson then plays basketball, tennis, ice hockey, professional wrestling, and goes running, with Michael Jordan, John McEnroe, Hulk Hogan, and Joan Benoit vouching for Jackson's knowledge of their sports (Wayne Gretzky, when confronted with Jackson laying a body check, simply says ""No."") The ad concludes with Jackson trying to play the guitar—and failing badly—whereupon blues legend Bo Diddley exclaims, ""Bo, you don't know Diddley!"" Coincidentally, the spot first aired during the commercial break immediately following"
"forced to retire from football, and was then cut by the Royals in spring training. Jackson would return to competition with the White Sox toward the end of the 1991 baseball season Jackson became a popular figure for his athleticism in multiple sports through the late 1980s and early 1990s. He endorsed Nike and was involved in a popular ad campaign called ""Bo Knows"" which envisioned Jackson attempting to take up a litany of other sports, including tennis, golf, luge, auto racing, and even playing blues music with Bo Diddley, who scolded Jackson by telling him, ""You don't know Diddley!"""
"in the early 1990s. While Jordan and Gretzky are broadly associated with their respective sports, Jackson was included since he could represent both football and baseball and was a high-profile celebrity off the field as well. A reference to his ""Bo Knows"" Nike ad-campaign was worked into almost every episode. The stars appear in live-action sequences before the show, in which they would tell kids about the upcoming episode, and often answer questions from kids at the conclusion. Normally this is done solely by Gretzky and Jackson—often in separate sound stages and edited to appear as if talking to each"
"Tampa Bay Buccaneers in the 1986 NFL Draft, but refused to play for the franchise. Jackson instead entered the following year's draft, being selected in the seventh round (183rd overall) by the Los Angeles Raiders. In 1989 and 1990, Jackson's name became known beyond just sports fans through the ""Bo Knows"" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. After a 1991 hip injury on the field ended his football career, Jackson focused on baseball, and expanded into other pursuits, including the completion of his Bachelor"
"advertisement with such sportspeople as Muhammad Ali, Michael Jordan, Tiger Woods, Usain Bolt, and Nadia Comăneci, that was first shown in the United States at that year's Super Bowl. John Maclean (sportsperson) John Alexander Maclean, OAM (born 27 May 1966) is an Australian triathlete, rower, and motivational speaker. A promising rugby league player in his youth, he became a paraplegic after being knocked from his bicycle by a truck in 1988. He subsequently became the first paraplegic to finish the Ironman World Championship and the first to swim the English Channel. Later, he was part of the athletics team at"
"Jackson's lead-off home run in the 1989 Major League Baseball All-Star Game. The music for the ""Cross Training"" ads was written and performed by Diddley. Later ""Bo Knows"" ads saw Jackson trying his hand at cycling (in 2012, he launched a Gran Fondo in Alabama after the Alabama tornadoes of March 2012 sponsored by Nike), soccer (featuring Ian Rush), cricket (featuring Ian Botham), surfing, weightlifting, auto racing, and horse racing as a jockey. A revision of the original ""Bo Knows"" ad ended with Jackson having learned the guitar and sharing licks with Bo Diddley. In one version of the commercial,"
"2010, Jackson threw the ceremonial first pitch before the 2010 Home Run Derby at Angel Stadium and participated in the celebrity softball game. Twenty years after his famous ""Bo Knows"" campaign, Jackson returned to do commercials for Nike in the fall of 2010 for their ""BOOM"" campaign. In this commercial, he playfully taunted New York Yankees star Robinson Canó during batting practice before being impressed by a hit, responding to it by saying ""Boom!"" In December 2010, he was named a 2011 winner of the NCAA Silver Anniversary Award, given annually to six former NCAA student-athletes for distinguished career accomplishment"
"to great effect in the 1990s. Steve Nash and Amar'e Stoudemire proved to be extremely effective at the pick and roll throughout the 2000s. Kyrie Irving and LeBron James and Blake Griffin and Chris Paul were considered among the best contemporary pick and roll tandems. From the initial position of the pick and roll maneuver, the player who receives the ball has many different options as to whether he/she passes it, or fakes and then goes for a jump shot. These variations typically include the pick and pop, where by the roll man instead of heading to the basket trails"
"in 1984 when the company Nike noticed a talented and young basketball player called Michael Jordan. Michael Jordan then became Nike's celebrity brand ambassador for their sports industry. Nike extremely relied on Michael Jordan's social status to make the brand internationally well known. Since companies started making products around celebrities and the celebrity becoming the brand ambassador for the company, athletes and entertainment celebrity's then started to negotiate salaries and pay out's for them representing the company due to the competition of other firms. Due to salaries always increasing because of the demands of the celebrity, usually, sales for the"
"Second Generation (advertisement) ""Second Generation"" is a 2006 television advertisement introducing Nike's Air Jordan XXI brand of basketball shoes. The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk. The ad was produced by Smuggler and directed by Brian Beletic for the advertising agency Wieden+Kennedy. Casting began in November 2005, filming took place in January 2006, and the ad debuted on television that February. Advertising publications gave favorable reviews"
"case. Sonny Vaccaro John Paul Vincent Vaccaro (born September 23, 1939 in Trafford, Pennsylvania) is an American former sports marketing executive, and lives in Santa Monica, California. Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. He founded the ABCD All America Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Dwight Howard, and LeBron James. Vaccaro cofounded the first national high school All-Star game, The Dapper Dan Roundball Classic,"
"as a fashion statement, not just as fitness gear (Nearly 80% of Nike's running shoes are not worn for their intended purpose). Nike's fundamental objective was to represent sneakers as a fashion statement to consumers, especially females, teens and males aged 18–40. Throughout the campaign, Nike enlisted numerous notable athletes in order to attract customers and promote the image of Nike as being reliable to not only everyday customers but professional athletes. Athletes such as football stars Ronaldinho and Wayne Rooney, basketball stars Michael Jordan, and Kobe Bryant and tennis stars Roger Federer and Rafael Nadal were used in their"
"2008, coinciding with an agreement designating Gatorade as the official sports drink of Chelsea F.C. Gatorade's 1991 ""Be Like Mike"" ads featured Michael Jordan of the Chicago Bulls, a North American basketball team which had just won its first National Basketball Association championship at the time. The ads began airing in August 1991 and ""Be Like Mike"" became a household phrase in the United States. In 2015, new versions of the ads were produced to commemorate the brand's 50th anniversary. In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products."
"Cup, Fed Cup and US Open Series. Robinson has also served as the lead announcer of NBC's tennis coverage since 2000. Robinson has called the French Open and (through 2011) Wimbledon Championships for NBC. He broadcast the US Open for 22 years on USA Network, receiving acclaim for his partnership with John McEnroe, which continues on NBC and Tennis Channel. The pair also called the men's singles Gold Medal match at the 2012 Olympics, played at Wimbledon. Robinson has worked for a number of Major League Baseball teams over the years. He served as a radio and TV announcer for"
"John McEnroe John Patrick McEnroe Jr. (born February 16, 1959) is a retired American tennis player, often considered among the greatest in the history of the sport. He was known for his shot-making artistry and volleying skills, as well as his confrontational on-court behavior that frequently landed him in trouble with umpires and tennis authorities. McEnroe attained the No. 1 ranking in both singles and doubles, finishing his career with 77 singles and 78 doubles titles; this remains the highest men's combined total of the Open Era. He won seven Grand Slam (also referred to as Majors) single titles, including"
"A large part of this is due to the transcendent stars that have played the game through the years. It was because of the play of Michael Jordan that basketball started to reach international audiences, especially on the 1992 United States men's Olympic basketball team, known as the Dream Team. After his final championship and second retirement in 1998, there was a void as in who would be the face of basketball. Soon after with the help of Shaquille O'Neal, Kobe Bryant would go on to win three straight championships from 2000–2002 with the Los Angeles Lakers, helping make basketball"
"play in both a Super Bowl and a World Series. Sanders and Bo Jackson were the pre-eminent multi-sport athletes of their time, but prior to the 1990 season, they had never squared off against each other in a professional game. That changed in 1990, when Jackson and Sanders met five times on the diamond — the most memorable of which came on July 17, in what was billed as ""The Bo and Prime Time Show."" After Bo Jackson's three-homer night, Sanders said, ""He's (Bo's) one of the best athletes who ever put on a uniform."" In four games of the"
"the Associated Press voted him the greatest basketball player of the 20th century. Jordan has also appeared on the front cover of ""Sports Illustrated"" a record 50 times. In the September 1996 issue of ""Sport"", which was the publication's 50th-anniversary issue, Jordan was named the greatest athlete of the past 50 years. Jordan's athletic leaping ability, highlighted in his back-to-back Slam Dunk Contest championships in 1987 and 1988, is credited by many people with having influenced a generation of young players. Several current NBA players—including LeBron James and Dwyane Wade—have stated that they considered Jordan their role model while they"
"a modern fashion trend. Up until the late 1980s, men's gym shorts were very short. Knee-length shorts were rarely seen outside of safari parks. The first time today's ""baggy"" or ""bermuda"" look was publicized was when Michael Jordan wore baggy shorts in the Nike commercial with Spike Lee in 1988. Another basketball team who emphasized today's men modern style, who were inspired by Michael Jordan, was the Fab 5 Wolverines, who included Juwan Howard, Chris Webber, and Jalen Rose. After that, the look spread into other NBA and other sports. The look quickly expanded into mainstream American culture, and baggy"
"Bo Jackson Vincent Edward ""Bo"" Jackson (born November 30, 1962) is a former baseball and American football player. He is the only athlete in history to be named an All-Star in both baseball and football, and one of few to do so in two major sports. He is widely considered one of the greatest athletes of all time. While at Auburn University, Jackson won the 1985 Heisman Trophy, annually awarded to the best collegiate football player in the United States. Jackson was inducted into the College Football Hall of Fame in 1996. Jackson was originally drafted first overall by the"
"Sonny Vaccaro John Paul Vincent Vaccaro (born September 23, 1939 in Trafford, Pennsylvania) is an American former sports marketing executive, and lives in Santa Monica, California. Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. He founded the ABCD All America Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Dwight Howard, and LeBron James. Vaccaro cofounded the first national high school All-Star game, The Dapper Dan Roundball Classic, with"
"of this development, and in the 1970s, other shoe manufacturers, such as Nike, Adidas, Reebok, and others began imitating this style of athletic shoe. In April 1985, Nike introduced its own brand of basketball shoe which would become popular in its own right, the Air Jordan, named after the then-rookie Chicago Bulls basketball player, Michael Jordan. The Air Jordan line of shoes sold $100 million in their first year. As barefoot running became popular by the late 20th and early 21st century, many modern shoe manufacturers have recently designed footwear that mimic this experience, maintaining optimum flexibility and natural walking"
"dynasty of Michael Jordan. In 1991, NBC obtained the rights to Notre Dame home games in a $38 million deal, the first time an individual college football team had its own broadcast agreement. In 1994, after a four-year hiatus, Major League Baseball returned to NBC as part of a new joint venture with ABC called ""The Baseball Network"", a broadcasting arrangement in which the league produced its own telecasts and split advertising revenue with NBC and ABC. The two networks would televise regional games on Friday and Saturday nights, and would alternate coverage of the All-Star Game, the newly created"
"""no!"" in the famous Bo Jackson Nike commercial. Barnett and Gretzky worked with Nike from the early 1980s to his last game in the National Hockey League. With Gretzky, Nike broke into the hockey business and created their own line of equipment that sold worldwide. The last pair of skates that Gretzky wore in his final game as a Ranger were the latest Nike model. In late 1996, Barnett reached for the sky with Campbell Soup Company, who had begun aggressively marketing their Chunky Soup brand in sports. In October 1996, Gretzky became the first person ever to appear on"
"known for their frequent and long-running commercials on ESPN and during Major League Baseball games. Featured in the commercials is former Major League Baseball star Fred McGriff. Fred McGriff met Emanski at age 18 when he was still in the minor leagues playing Winter Ball in Puerto Rico. Emanski videotaped McGriff's swing and offered to slow it down and analyze it. In 1991, Emanski prepared to release his first videos and filmed a short endorsement clip in Chicago with McGriff, who was then with the San Diego Padres. The commercial advertising Emanski's nine videos has been aired continually and relatively"
"McEnroe, Martina Navratilova, Sergi Bruguera, Pat Cash, Gabriela Sabatini, Pete Sampras, and Martina Hingis. Goran Ivanišević was sponsored by the firm when he won Wimbledon in 2001 and Novak Djokovic was sponsored when he won the Australian Open for the second time, and Wimbledon, in 2011. The firm has also sponsored the 1983 Italian basketball team in the European Cup, the skiers Pirmin Zurbriggen and Marc Girardelli, Formula 1 drivers such as Ayrton Senna and Carlos Reutemann and the golfer Ian Woosnam. In the 1980s, Tacchini and Fila led in tennis sponsorship, but in the late 1980s and early 1990s,"
"problems. In 1997, McEnroe married rock singer Patty Smyth with whom he has two daughters, Megan and Ava. McEnroe has donated more than $15,000 to Democratic politicians. McEnroe's fiery temper led to him being parodied in pop culture. John McEnroe John Patrick McEnroe Jr. (born February 16, 1959) is a retired American tennis player, often considered among the greatest in the history of the sport. He was known for his shot-making artistry and volleying skills, as well as his confrontational on-court behavior that frequently landed him in trouble with umpires and tennis authorities. McEnroe attained the No. 1 ranking in"
"video starts with Macklemore now a grown-up man, going into an empty basketball court, where the indications are, that he apparently used to practice basketball himself. Macklemore raps while he reminisces himself as a small kid wearing a Chicago Bulls jersey number 23 (clearly alluding to NBA player Michael Jordan) and wearing, in a close-up, Nike sneakers that would ""make him fly"" (another reference to Nike Air Jordan sneakers). He describes ""touching the net"" as being the ""best day of my life"" (also a sample of a Jordan typical Nike ad), boasting about his skills to his mother and friends..."
"broadcasting Boston Red Sox games on WSBK-TV (Channel 38) in Boston with former Red Sox catcher Bob Montgomery and later former Red Sox second baseman Jerry Remy. McDonough announced Red Sox games until 2005. He began work for CBS Sports in 1990, where he broadcast college basketball (including 10 NCAA tournaments), college football (including the prestigious Orange Bowl game), the College World Series, the NFL, US Open tennis, three Winter Olympics (bobsled and luge in 1992 and 1994 and ice hockey in 1998), and golf (including four Masters and PGA Championships). In December 1999, CBS Sports President Sean McManus informed"
"DeShields, Andrés Galarraga, Mark Gardner, Randy Johnson, Edgar Martínez, Tug McGraw, Phil Niekro, Dan Quisenberry, Alex Rodriguez, Nolan Ryan, Bret Saberhagen, Tom Seaver, Matt Stairs, Luis Tiant, Bob Uecker and Larry Walker. Michael Jordan, the NBA All-star who left basketball to attempt a pro baseball career with the Birmingham Barons, played in a three-game series in 1994 at Wolfson Park which generated the sale of 30,000 tickets. Attendance in the third game was 12,390 fans, the most since 1962. The facility was demolished in 2002 and replaced with new practice fields for the Jacksonville Jaguars and a parking lot for"
"football), Professional Football Player Chandler Jones, Professional Baseball Player Jim Johnson (baseball, born 1983), and UFC Light Heavyweight Champion Jon Jones, Professional Football Player and Professional Baseball Umpire Ron Luciano baseball, born 1937), Professional Baseball Player Johnny Logan, baseball, three-time All Star, born 1927. During his time at Harvard, Kacyvenski was roommates with Christopher Nowinski, who later went on to become a WWE wrestler. After retiring from wrestling due to concussions, Chris has spearheaded the effort to make sports safer in the United States and worldwide. Among his investments, Kacyvenski is a founding investor in b.good, a chain of healthy"
"played football if he had known the health risks associated with it. ""I wish I had known about all of those head injuries, but no one knew that. And the people that did know that, they wouldn’t tell anybody,"" he said. “The game has gotten so violent, so rough. We’re so much more educated on this CTE stuff (chronic traumatic encephalopathy), there’s no way I would ever allow my kids to play football today."" Bo Jackson Vincent Edward ""Bo"" Jackson (born November 30, 1962) is a former baseball and American football player. He is the only athlete in history to"