"park. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting. The premise of the commercials is that GEICO advertises that using their website is ""so easy, a caveman could do it""; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. The first three GEICO commercials to feature cavemen were ""Apartment"", ""Apology"", and ""Boom Mic"". Jeff Daniel Phillips and Ben Weber played the two earliest cavemen and continuously reprise their roles. Actor John Lehr appears most frequently as the caveman, while Ben Wilson has"
"fourth of the ""It's so easy a caveman could do it"" ads, and featured said caveman riding a moving sidewalk in an airport terminal when he comes across a poster displaying the advertisement campaign. During this time, Röyksopp were approached to compose the soundtrack for ""The Matrix Reloaded"", although they declined the offer. Röyksopp's second studio album, ""The Understanding"", was released on 12 July 2005, preceded by the single ""Only This Moment"" on 27 June 2005. The single managed to peak at number 33 in the United Kingdom. The video for ""Only This Moment"" is closely based on the events"
"also portrayed one of the characters. The makeup effects for the caveman include facial prosthetics, dental veneers, lace hairpieces, and body hair, and were designed and created by Tony Gardner and his special effects company Alterian, Inc. In an online interview with ""Esquire"", Joe Lawson said that one aspect of the ads is a critique of modern political correctness. The cavemen have been honored by the Madison Avenue Advertising Walk of Fame. Also, at the time of the launch of the Caveman's Crib website, a short advertisement featuring all cavemen at the ""hip party"" featured on the website was added"
"wide selection of products. This slogan was retired in 2003, to be replaced with ""That was easy"". Expanding on that theme, 2005 adverts featured a large red push-button marked ""easy"". In the United Kingdom, Staples had used the slogan “You want it. We've got it”; this changed to ""That was Easy"". Originally, the ""Easy Button"" was only intended to be a fictitious button with 'magical' properties, featured in their television advertisement campaign. However, when the adverts appeared, customers began contacting the company to inquire how they could buy one. The company responded by making the ""Easy Button"" a real product"
"slogan was lambasted for being discordant with reality. In fact, just hours after disgraced Volkswagen CEO Martin Winterkorn admitted to cheating on emissions data, an advertisement during the 2015 Primetime Emmy Awards promoted Audi's latest advances in low emissions technology with Kermit the Frog stating, ""It's not that easy being green."" It was first used in English-language advertising after Sir John Hegarty of the Bartle Bogle Hegarty advertising agency visited the Audi factory in 1982. In the original British television commercials, the phrase was voiced by Geoffrey Palmer. After its repeated use in advertising campaigns, the phrase found its way"
"scheme, but one of his partners, Charlie Soderstrom, stated that a yellow vehicle would be hard to keep clean and that Pullman railroad cars were brown for just that reason. During the 2000s, the company used the familiarity of its color scheme in an advertising slogan: """"What can Brown do for you?"""" UPS commissioned brand consultancy FutureBrand to develop its own font, ""UPS Sans"", for use in marketing and communication material. ""UPS Sans"" was created by slightly altering certain parts of FSI FontShop International's font ""FF Dax"" without permission. This has resulted in an agreement between FSI FontShop International and"
"reality show called ""Tiny House"" in which contestants were forced to live in a half-scale house. An additional commercial theme is the promotion of fictional products. In 2006 parody ads featured such products as long distance phone service, tomato soda, fast-food, a reality TV show, dolls, and even poking fun at the Old Navy commercials – in all cases, the parody portion of the ad ends with ""but it won't save you any money on car insurance."" After the GEICO slogan is heard, the commercials end with ""Why haven't you called GEICO?"" The parody pitch crossed over to the Caveman"
"campaign in 2007, in a 10-second spot that appears to be a talking heads news interview, but features the popular caveman. In response to some of the parody ads, Seth Green and Matthew Senreich wrote a sketch using the character C in a parody of one of the celebrity ads for their second ""Robot Chicken"" ""Star Wars"" special. ""MADtv"" also made a sketch parodying these ads using characters of Elmo (who was performed by Frank Caeti) and Carlos Mencia (who was played by Johnny Sanchez). Actor Scott Whyte has made a series of commercial parodies, calling the company, ""Schmeiko"", while"
"therapists (portrayed in the commercials by two-time Oscar-nominated actress Talia Shire). The humor revolves around the relative normality of the cavemen's presence and their reactions to the stereotype represented in the ads, and their attempts at defending themselves from the stereotype. The ads were so successful that the commercial actors are appearing in a successful series of interactive websites written and produced by GEICO's in-house creative team at Caveman's Crib and most recently, iHeartcavemen. A spin-off TV series, titled ""Cavemen"" and starring new actors, debuted on ABC in October 2007 to overwhelmingly negative critical reaction. It was canceled after only"
"rectifying the strongly negative attitudes consumers held about the poor quality of the cable company's customer service. They proposed an on-time service guarantee – if Time Warner missed a customer appointment, the customer would get a free month of service – and developed advertising meant to disarm consumers' skepticism. Using the tagline ""We just might surprise you,"" the TV ad campaign depicted typically unflappable New Yorkers unfazed by all manner of preposterous circumstances, like real lions on the steps of the New York Public Library, yet being dumbfounded by the suggestion of a cable company honoring its customer service promises."
"set up a business renting portable air conditioning units to offices. The company was christened Cucumberman by Salmon's then 6-year-old son. A series of advertisements featuring Cucumberman as a super hero were aired each summer on radio stations across London and south east England. Salmon wrote and performed these, often singing and crying out the Cucumberman catchphrase ""wooosh!"". In summer 2000, the company also entered the Fixed Installation Market for air conditioning systems. Following damage sustained to a large shipment of art to New York in the early 1980s, Salmon successfully negotiated his own insurance claim. It became the foundation"
"by the Chicago office of advertising agency Foote, Cone & Belding, now part of the Interpublic Group of Companies'. The slogan was typically used in Western advertising campaigns: a typical television commercial would ostensibly appear to be a public execution, but when the supposed executioner would ask ""what do you want on your tombstone?"" (i.e. an epitaph), the accused would reply along the lines of ""Pepperoni and cheese."" A Tombstone pizza would then be summoned. Another slogan used in 1999 and early 2000's was ""Shoulda had that Tombstone."" In one of the television commercials, the growling of a boy's stomach"
"claims to have sold 50,000 copies via direct order and 50,000 more in stores. In 2010, he advertised Eminem's ""Recovery"" album. In 2006, Offer began to market a cleaning product that he saw in flea markets, an absorbent towel that he called the ""ShamWow!"" The title of the product derives from the French pronunciation of the chamois, often shortened to ""shammy"" in English. Offer visited the factory in Germany where the product is made, and he decided to incorporate that fact into the TV pitch. The advertisement, filmed in the summer of 2007 with a budget of $20,000, received critical"
"December 2005 began a position at Jump TV and was named Head of Product Development and Marketing. JumpTV Inc. is a Canadian company, the country’s largest internet television carrier. Biderman became CEO of Avid Life Media and Ashley Madison in 2007. Ashley Madison, or more accurately The Ashley Madison Agency, was founded in 2002 by Darren Morgenstern. The company slogan is ""Life is short. Have an affair."" Responding to critics, Biderman says that Ashley Madison does not promote infidelity, ""We're just a platform. No website or 30-second ad is going to convince anyone to cheat. People cheat because their lives"
"to some of New York's most famous advertising agencies to create some of the iconic ads of the 50s, 60s and 70s. At BBDO he created a Schaefer Beer newspaper ad featuring a bottle with at the bottom of the page and a glass on the side. The copy: ""For real enjoyment, turn this page slowly to the right."" Working at Doherty, Clifford, Steers & Shenfield on a campaign for Burberry raincoats, he created a suave male character who told of his adventures while wearing the raincoat. The humorist S.J. Perelman further embellished the character's adventures in a story in"
"Hyneman owns his own special effects company, M5 Industries, located in San Francisco. Some of his achievements in commercials include the can-spitting vending machine seen in 7 Up commercials, and his patented two-wheeled football shoe from Nike Lab commercials. A distinctive part of his appearance is his dark beret, white long-sleeve button-up shirt over a black T-shirt, no-rim glasses, and occasionally, mirrored sunglasses with side anti-glare guards. This, along with his walrus-style mustache and deep voice, are constant subjects for jokes by co-host Adam Savage and other team members. Hyneman's demeanor on ""MythBusters"" is calm, logical and no-nonsense, in stark"
"order is placed. The viewer is left to wonder what the product or service is. The tag line was ""Someday, everything will work this well."" Overall, the tease campaign featured looks into the future, where technology could create a utopian existence, in part brought on by the advent of inexpensive and easy to use wireless PCS phone service. The original corporate logo contained a red rounded edge box with an antenna projecting out of the top right corner. The second campaign, which ran after the company started service, featured a cute (computer animated), bright-pink, little alien named Primetheus, who comes"
"subsequent advertising campaigns. In addition to the commercials, there was ""The Subservient Chicken"" web page. On the page, a man in a chicken costume performed a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan ""Get chicken just the way you like it"". The site launched on April 8, 2004. The site was created for CP+B and BK by The Barbarian Group and is hosted at GSI in Kansas City, Missouri. ""The guy in the suit was originally an actor, but he was claustrophobic"
"showcase product quality as compared to the convenience focus used in the previous campaign. From 1993 until 2001, ""It takes a giant to make life simple."" was used as the slogan. This was focused on convenience, and spawned the ""Fe Fi Fo Fum"" commercials. The commercials featured everything from the general store, the produce and deli departments to a spot featuring Jay Bell and Jeff King of the Pittsburgh Pirates. This replaced the previous ""A lot you can feel good about...especially the price"" motto. The chain, under pressure from Wal-Mart, has implemented a lower-prices campaign throughout its stores, featured on"
"needed, they formed a list of ""hard to get"" parts, and found sources to buy them. They then sold those ""hard to get"" parts, and as a result, their sales increased with a large demand and their business began to grow. The brothers also founded their business around the principles of customer service, using such slogans as ""Killing Yourself for Your Customer"", ""Always Trying to Raise the Bar"", and ""A Focus on Our People"". In fulfillment of this goal, they hired an engineer who was responsible assisting and understanding their customers’ needs. Later, they built a customer service department that"
"leveraged buyout. Remington, which had lost $30 million in the previous three years, made a profit in his first year as owner. Kiam became famous as the spokesman for the Remington shaver. His catchphrase, ""I liked the shaver so much, I bought the company"", made him a household name. He recorded each commercial in the native language of the country in which it was broadcast. In the United Kingdom he became a celebrity, appearing on such television shows as ""Wogan"", ""The Tube"", and ""Through the Keyhole"". He also owned other companies, including PIC Industrial Design and TravelSmart. In 1988, Kiam"
"the residents of the interior of British Columbia with the slogan, ""Brewed right in the Kootenays"". After Labatt bought the Columbia Brewery in 1974, they hired the advertising agency WestCan later to be known as Scali McCabe Sloves whose Vancouver office produced a number of humorous radio and then international award-winning TV campaigns introducing ""The Sasquatch"", including, for instance,(and still under the name WestCan at the time) 2 IBA's for TV. Two International Broadcast Awards and both introducing the legendary Sasquatch trademark and this success in TV to then take the brand to market domination and peak with a 30%"
"worked. Lasker believed that advertising consisted of news and information was news, He changed his mind when a colleague Johnny Kennedy told him, ""News is a technique of presentation, but advertising is a very simple thing. I can give it to you in three words, it is 'salesmanship in print'"". Lasker and Kennedy used this concept with the 1900 Washer Co. (later Whirlpool). Their campaign was so successful that, within four months of running the first ad, they attracted additional clients and their ""advertising spend"" went from $15,000 a year to $30,000 a month. Within six months, their firm was"
"disc this feature was heavily exploited. In the early Commodore days the slogan was, """"McBBS; The Little BBS That Could"""", a spoof off the Children's book ""The Little Engine That Could"". In the PC years the slogan was, """"Sometimes Big Things Come In Small Packages""""; this second campaign proving to be the most successful. When networking was introduced the ad gleefully played on the product name saying, """"You can now do more than just order fries and burgers with it!"""", clearly answering the critics who teased the product's name by spoofing McDonald's restaurants. The Market for the old-style BBS software"
"with the color of the company they represent, as well as name tags to represent their company. Most ads in 2007 had the Cingular/AT&T guy wearing two name tags—one each for Cingular & AT&T—while that brand was transiting to AT&T. As of 2008, they added a snobbish wizard into the ads. The Christmas 2007/2008 ads uses stop-motion animation, parodying the Rankin-Bass Christmas specials. The campaign included a MySpace page, and Campbell-Ewald Digital created The Man Cave with its own web site. The fourth and fifth commercials features employees of other carriers' mall stores trying to convince Chad to end My"
"did not have an official corporate slogan. The unofficial phrase was ""It's our meat that made us famous."" In the early 1990s, ""The Eco-Friendly Leader in the Heartland"" was introduced as the official slogan, which was later changed to ""The Low-Priced Leader in Your Hometown,"" then supplanted by an unofficial slogan ""An American Tradition To Serve Your Family Well."" As of 2006, the slogan had been replaced with a lengthy phrase with an emphasis on rhymed words. Found on almost every single plastic bag and VHS tape: ""Lowering Prices ""Everyday"" to Help You ""Save"" on What You ""Pay""!"" Currently, the"
"the toys and the replacements. Shortly after the acquisition of Burger King by TPG Capital, L.P. in 2002, its new CEO Brad Blum set about turning around the fortunes of the company by initiating an overhaul of its flailing advertising programs. One of the first moves by the company was to reinstate its famous ""Have it your way"" slogan as the corporate motto. BK handed the effort off to its new advertising agency, Miami-based Crispin Porter + Bogusky (abbreviated as CP+B). CP+B was known for having a hip, subversive tack when creating campaigns for its clients, exactly what BK was"
"at the University of Pennsylvania's Wharton School. The company name is derived from a phrase used by basketball broadcasters: when a player is fouled during shooting and makes the basket, they're given the points ""and 1"" shot at the free throw line. The brand started by selling T-shirts out of the back of a car, but caught fire right away. Early advertising strategies, used to distinguish their products from others, included other basketball slogans and trash talk, such as ""Pass. Save Yourself The Embarrassment"". It marketed itself towards the “ballers”, those who hone their craft on streets and always think"
"""Simply"" range shortly after the merger with Somerfield. In March 2006, the new owners of the chain announced that it would no longer sell own brand goods, switching instead to well known household brands at discount prices. In the 1990s, Kwik Save used adverts featuring Michael Barrymore promoting the Kwiksave Freephone Helpline, which people could call if they wanted to report prices cheaper elsewhere. They ended with the slogan ""Kwik Save – Because we're cheap, you're cheerful!"" One advert featured Ryan Stiles, best known for appearing on ""Whose Line Is It Anyway?"". Kwik Save Kwik Save is a British discount"
"Levin advertising agency undertook a bus-only campaign to prove the effectiveness of this new medium. Fogel Levin advertised a soft drink called Limonana and printed its ads through the ""Galgalei Zahav"" (Wheels of Gold) company. The ads, describing the drink as a blend of lemon and mint, reported, ""Rabinowitz drinks Limonana"" and, ""Ohana drinks Limonana"", referring to celebrities of the time. The ad campaign created a buzz and consumers flocked to stores and kiosks to try the new flavor. Two weeks into the campaign, with consumers and stores clamoring for the product, the advertising agency admitted that no such drink"
"building and painted it orange. EasyJet's early marketing strategy was based on ""making flying as affordable as a pair of jeans"" and urged travellers to ""cut out the travel agent"". Its early advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. The specific color that easyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. The ""Airline"" TV series created by LWT and filmed between 1999 and 2007"
"one of the most brilliant advertisement campaigns of all time. It transformed a feminine campaign, with the slogan ""Mild as May"", into one that was masculine, in a matter of months. The first models were a Navy Lieutenant and Andy Armstrong, the ad agency’s art supervisor. Other early models were sales promotion director of Philip Morris, Robert Larking, and others from the Leo Burnett ad agency, Lee Stanley and Owen Smith. A number of models who have portrayed the Marlboro Man have died of smoking-related diseases. Cowboys proved to be popular, which led to the ""Marlboro Cowboy"" and ""Marlboro Country"""
"campaign was rolled out across 140 markets and included a new 30-second TV ad called 'Spaceman'. The company wants to boost sales in Asia and the Far East, but there were fears that 'probably' was too subtle as a tagline. Sponsorships from Carlsberg comes in two forms, sharply separated: either from the Carlsberg Brewery as part of their commercial campaigns, or as significant contributions to arts and sciences via the Carlsberg Foundation (who owns the brewery). Carlsberg Brewery was one of the major sponsors of Euro 2008, Euro 2012 and also UEFA Euro 2016 (where their adboards were changed to"