"New York Times"" as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”. The slogan is used on some Australian commercials. Where do you want to go today? “Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which ""The New York Times"" described"
"the suit was filed. Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man with a classy tuxedo suit with a Barclay cigarette in his mouth with the slogan """"The pleasure is back"""" underneath. The slogan """"99% tar free"""" was also present, but eventually had to be removed after the FTC filed a complaint that the claim was misleading. Barclay sponsored various Formula 1 teams in the 1980s and 1990s. Barclay sponsored the Arrows F1 team in and . The brand was displayed on the front"
"famous phrase in an interview after Super Bowl 50. The commercials generally star a single NFL player immediately following the Super Bowl but the campaign also has featured athletes from other championship games and several non-celebrities. 1987 1988 1989 1991 1994 1997 2004 2007 2008 2009 2010 I'm going to Disney World! ""I'm going to Disney World!"" and ""I'm going to Disneyland!"" are advertising slogans used in a series of television commercials by The Walt Disney Company that began airing in 1987. Used to promote the company's theme park resorts in Florida and California, the commercials most often are broadcast"
"in business attire, leaping over rows seats to get his Hertz rental car. A woman yelled, ""Go, O. J., Go!"" The tagline of the ad, as spoken by Simpson, was ""Hertz, the superstar in rent-a-car"". Through the 1980s and 1990s, Simpson appeared with golf legend Arnold Palmer and actress Jamie Lee Curtis. The Hertz Corporation The Hertz Corporation, a subsidiary of Hertz Global Holdings Inc., is an American car rental company based in Estero, Florida that operates 9,700 international corporate and franchisee locations. As the second-largest US car rental company by sales, locations, and fleet size, Hertz operates in 150"
"phrase ""You deserve a break today"" for McDonald's, but also recorded commercials for Burger King. In addition to Ford, Cisyk sang for automakers General Motors and Toyota. She recorded spots for the three national television networks in the 1980s (ABC, NBC and CBS), four major airlines (American, Delta, Eastern and TWA), two national retailers Sears and JC Penney and the two most popular soft drinks: Coca-Cola and Pepsi. According to her ""New York Times"" obituary, ""a typical day, she later recalled, would begin with a 9 am session for Trans World Airlines, followed by Coca-Cola at eleven, Hartz Mountain at"
"put around two million shares on the over-the-counter market. During the 1990s, Eureka! expanded its military tent business into multimillion-dollar figures. In 1993, Johnson Worldwide Associates moved marketing, sales, research and development, and customer service functions for all of its divisions to Racine, Wisconsin as part of a broader centralization plan. Eureka!'s current product line includes camping tents, expeditionary tents, military tents, as well as camping equipment to include furniture, cooking equipment, sleeping bags, pads, and more. Organizations and individuals known to have used Eureka! tents over the years include Sir Edmund Hillary on a Himalayan Expedition to Nepal; the"
"as a global advertising slogan in the 1950s and 60s, and subsequently reappeared in the 1990s. Throughout the late 20th-century, brand advertisers began to imbue goods and services with a personality, based on the insight that consumers searched for brands with personalities that matched their own. Interbrand's 2017 top-10 global brands are Apple, Google, Microsoft, Coca Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz and IBM. The split between commodities/food services and technology is not a matter of chance: both industrial sectors rely heavily on sales to the individual consumer who must be able to rely on cleanliness/quality or reliability/value, respectively. For"
"the company with low-fare offers. Cars were also a continual source of competition. In response, Greyhound commercials aimed to promote the ease of their services compared to car driving. The ""Go Greyhound and Leave the Driving to Us"" slogan became Greyhound's chief advertising for decades. But, in the 1980s, the business itself went through a slump, as did their promotional efforts. From 1982 to 1990, Greyhound ran few television commercials. When they resumed airing commercials, new advertising slogans were used, leaving out the classic ""Leave the Driving to Us"" line. Over the years, Greyhound had actually removed and revived their"
"front page of the Irish Times. They, Indigo, had placed a file containing what was believed to be most if not all of their users usernames and passwords into a public file download area. The file was acquired by Computimes staff and opened to expose the security content. Some of their competitors referred this incident as the ""Who do you want to be today"" incident, reflecting on the then popular Microsoft advert ""Where do you want to go today."" Indigo's admission that they benefited from a result of trading with Cuba is believed to be the real cause of their"
"2014. To date this remains to be the only single by the American Authors to break the Top 40 in the United States. In media, the song has been featured in television advertisements for: ·retail home improvement store Lowe's in the United States, which were aired during the Super Bowl, ·automotive manufacturer Hyundai in the United Kingdom and France · an alcohol retailer in Australia and communications service provider Telecom New Zealand in New Zealand. ·The song is used in advertisements for Petron, Datsun Go, Lays, Center Parcs, Graton Casinos ·The song was used in commercials for Best Western hotels."
"Burger King advertising Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as ""Have it your way"" and ""It takes two hands to hold a Whopper"". From the early 1980s until approximately 2002, Burger King engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, ""Where's Herb?"". In 2003, Burger King hired the Miami-based advertising agency Crispin Porter +"
"""Got Milk?"" advertising slogan. This plate was approved, but it was later canceled after complaints were filed against it. The 2003 music video for the song ""Stacy's Mom"" by the group Fountains of Wayne draws on the theme of a MILF in its storyline. In December 2007, low-cost carrier Spirit Airlines ran a controversial advertising campaign, using MILF to promote their tropical destinations, based on a different acronym: ""Many Islands, Low Fares"". In January 2009, Spirit ran the campaign again. In 2013, an apparel company, True & Co., parodied the phrase in advertising for its line of brassieres, converting it"
"once known for pitching Verizon with the phrase ""Can you hear me now?"" In the ads, Marcarelli notes that he has switched to Sprint and touts pricing of approximately half that of other providers, commenting ""Can you hear that?"" The ads feature the slogan ""Don't let a 1% difference cost you twice as much."" In 2018, an advertisement that aired during Super Bowl LII featured Evelyn, a robot, that asked its creator why he hasn’t switched to Sprint. Months later, another advertisement shows her along with several other robots heading to work at Sprint. Sprint cellphones were product placed in"
"which participated in the campaign per a network mandate. In addition, for the first time in history, CBS became the first broadcast network to partner with a national retailer (in this case, Kmart) to encourage viewership, with the ""CBS/Kmart Get Ready Giveaway"". For the 1990–91 season, the campaign featured a new jingle performed by The Temptations, which offered an altered version of their hit ""Get Ready"". The early 1990s featured less-than-memorable campaigns, with simplified taglines such as ""This is CBS"" (1992) and ""You're On CBS"" (1995). Eventually, the promotions department gained momentum again late in the decade with ""Welcome Home"
"sailors, while ""delicately fragrant"" was part of the appeal to the upper-class. The packaging was attractive, posters were omnipresent to show that smoking was a normal part of English life; lobbying was used to undercut the anti-tobacco lobby. In London Thomas J. Barratt was hailed as ""the father of modern advertising"". Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, ""Good morning. Have you used Pears' soap?"" was famous in its day and into the 20th century. An advertising"
"it was in full production. The cookers sold for $8.50 – $15, depending on the number of wells, and came with a 160-page book on how to use it. The company moved operations to Pennsylvania in 1924. In the 1960s, the Caloric Company launched the iconic ad slogan “Now you’re cooking with gas.” JMM Lee Properties announced in 2012 the reintroduction of Caloric appliances beginning with a line of stainless steel ovens and ranges in the fall of 2012. They plan on adding more built-in and countertop appliances over the following year. Caloric Caloric is a brand of kitchen appliances,"
"to create some very memorable advertising campaigns and was named U.S. Agency of the Decade in 1989. Their clients included powerhouses such as Apple Computer, Nike, Energizer, Nissan, Infiniti, American Express, and Reebok. Three Chiat/Day campaigns, the Apple Computer 1984 campaign, the Energizer Bunny campaign, and the Nynex Yellow Pages campaign, were chosen by the trade publication Brandweek as three of the top 20 ad campaigns of the last 20 years. The ""1984"" Apple spot during Super Bowl XVIII is said by many to be the ad which marked the beginning of the commercials themselves being a Super Bowl event."
"to accommodate the expected growth. The inclusion of distribution facilities from TTR into window films portfolio allowed the firm to direct their business objective on stocking up most types of window tints regardless of color, darkness or technology which led to FilmTack coining the first corporate advertising tagline ""World's Largest Range of Window Films"". The new slogan ""Empowering Window Films Businesses"" was unveiled in 2011, to reflect the corporate focus on B2B Business with major private-labels and tint shops in the window film industry. In the early 1990s, the most successful ceramics tint in the market was made using Titanium"
"TBWA\Chiat\Day TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including ""1984"" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees. TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or ""disruptive"" work. The youngest network in the group's portfolio, TBWA expanded"
"rockets. Aerojet went into partnership with The General Tire & Rubber Company, using their capitalization, expertise with rubber binders, and chemical manufacturing facilities. The partnership was renamed Aerojet-General. In its advertising in the 1970s and '80s, General Tire's slogan was: ""Sooner or later, you'll own Generals."" The current advertising campaign is ""Anywhere is Possible."" General Tire reorganized its holdings into the holding company GenCorp in 1984, with General Tire and RKO General as subsidiaries. GenCorp sold General Tire to German tire maker Continental AG in 1987. General Tire still exists today as part of Continental's American operations. General Tire Continental"
"All these different management strategies can be seen as means of differentiation from other competitors in order to gain competitive advantages. The company has always employed humor in its advertising. Former slogans include ""Love Is Still Our Field,"" ""Just Plane Smart,"" ""The Somebody Else Up There Who Loves You,"" ""You're Now Free To Move About The Country,"" ""THE Low Fare Airline,"" ""Grab your bag, It's On!"" and ""Welcome Aboard."" The airline's current slogan is ""Low fares. Nothing to hide. That's TransFarency!"" In March 1992, shortly after Southwest started using the ""Just Plane Smart"" motto, Stevens Aviation, which had been using"
"did not have an official corporate slogan. The unofficial phrase was ""It's our meat that made us famous."" In the early 1990s, ""The Eco-Friendly Leader in the Heartland"" was introduced as the official slogan, which was later changed to ""The Low-Priced Leader in Your Hometown,"" then supplanted by an unofficial slogan ""An American Tradition To Serve Your Family Well."" As of 2006, the slogan had been replaced with a lengthy phrase with an emphasis on rhymed words. Found on almost every single plastic bag and VHS tape: ""Lowering Prices ""Everyday"" to Help You ""Save"" on What You ""Pay""!"" Currently, the"
"months of 1997 when McDonald's named DDB Needham as its new lead ad agency. Needham had been the company's agency in the 1970s and was responsible for the hugely successful ""You Deserve a Break Today"" campaign. Late in 1997, McDonald's launched the Needham-designed ""Did Somebody Say McDonald's?"" campaign, which appeared to be an improvement over its predecessors. Following the difficulties of the early and mid-1990s, several moves in 1998 seemed to indicate a reinvigorated McDonald's. In February the company for the first time took a stake in another fast-food chain when it purchased a minority interest in the 16-unit, Colorado-based"
"markets. Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying ""Not going anywhere for a while? Grab a Snickers!"" The tag line at the end of each ad proclaimed, ""Hungry? Why Wait?"" One such ad had a player for a fictional American football team showing off his new tattoo of the team's logo on his back to his teammates. He then shows it to his head coach who, after complimenting the tattoo, immediately tells him that he's been traded to Miami. The player then goes to have his old team's logo replaced"
"Almond Joy chocolate bars. Levine founded Crushing Enterprises in New York City in 1969, and continues to write music for commercials and television. Popular campaigns from the past include: “Pepsi – The Joy of Cola"", ""Gentlemen Prefer Hanes"", ""Just For the Taste of It – Diet Coke"", ""Orange you smart, (for drinking Orange Juice)"", ""Come See the Softer Side of Sears"", ""Heartbeat of America – Chevy"", ""Dr Pepper – You Make the World Taste Better"", ""You Asked For It, You Got It, Toyota,"" ""Who's that Kid With the Oreo Cookie,"" and ""This Bud's For You"" for Anheuser-Busch. Most recently he"
"sign on. In fact, the fledging company's cruiser sales were so strong that larger firms were spurred to start offering their own cruiser models. Today, Electras are available in bike shops throughout Europe, the USA, Japan, and Australia.<ref name=""carlsbad"" / Electra advertising in the early days focused on the company's combination of classic looks with more modern features, such as aluminum frames and multiple speeds, with the tagline ""Modern cruisers, with modern components, for modern people."" In 2002, the company diversified its products, introducing the new ""Stream Ride"" series. These new bikes were still in the cruiser tradition, but were"
"as the study suggests, is that when consumers think nostalgically, they spend more money. Examples of real-life businesses who appear to market towards the aspirational age include Urban Outfitters and Pepsi. An article by The Business Journals identifies how using technology, businesses market their products to the aspirational age. The aspirational age then becomes a tool for product development alongside marketing. The article cites Urban Outfitters' nostalgic marketing of introducing old famous brands i.e. Lisa Frank, Nickelodeon's '90 Are All That' time slots and Pepsi's 'Pepsi Throwback' as example of businesses which market towards the aspirational age. Thus the aspirational"
"his share to Smithe's brother Charlie. Walter E. Smithe, Jr. joined the business in the 1960s, and began phasing out appliances to focus on custom upholstery. His sons, Walter, Tim, and Mark, joined the company in the 1970s and 1980s. Today, the company has ten showrooms in Illinois and Indiana and is listed by ""Furniture Today"" as one of the top one hundred furniture retailers in the United States. The company has become well known in the Chicago area for its television commercials, which for decades starred the three Smithe brothers, and now star the four Smithe sisters. The slogans"
"LinkNYC project, which will aim to provide free, ad-supported Wi-Fi across New York City. Titan (transit advertising company) Titan was an American advertising firm that specialized in out-of-home advertising, headquartered in New York City, New York. A privately held company, it was the largest transit advertising company in North America until a 2015 merger. The company provided services for outdoor advertising on transit vehicles and stations, telephone kiosks, and street banners. It was founded 2001 by the executives who ran TDI, which in the 1990s was the largest Transit Advertising Sales company in the world, and ultimately grew to $800"
"same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. It was also one of the Seven Sisters which dominated the global petroleum industry from the mid-1940s to the 1970s. Its current logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles ""You can trust your car to the man who wears the star"" and ""Star of the American Road."" The company was headquartered in Harrison, New York, near White Plains, prior to the merger"
"then company owner Seymour Cohen asked Hauldren to play the role of The Empire Man himself. The Empire Man character appeared in practically every commercial for the company from 1977 to 2011, and the company also issued a limited edition bobble-head doll of the character. By the 2000s, Empire switched from live-action commercials to CGI, with Hauldren continuing to provide voice-overs. Hauldren also wrote the tune used to accompany the singing of the company's phone number, and recorded the jingle with an a cappella group, The Fabulous 40s. The famous Empire Today advertising jingle ""(eight hundred, five-eight-eight, two, three-hundred Empire"
"3.1, a server-based operating system with a similar user interface to consumer versions of the operating system, but with an entirely different kernel. As part of its strategy to broaden its business, Microsoft released Microsoft Encarta on March 22, 1993, the first encyclopedia designed to run on a computer. Soon after, the Microsoft Home brand was introduced – encompassing Microsoft's new multimedia applications for Windows 3.x., Microsoft changed its slogan to """"Where do you want to go today?"""" in 1994 as part of an attempt to appeal to nontechnical audiences in a US$100 million advertising campaign. Microsoft continued to make"
"in 1985 the company introduced clearance centers attached to many of the stores offering overstocked merchandise.[3] In 2009, the company's half-centennial, Art Van Furniture was named furniture retailer of the year by Furniture Today magazine. In 2013, the company made a $50 million investment in the State of Illinois to open a sequence of new establishments in the state. In 2015 Patti Smith wrote about Art Van stores as a favorite hang-out of hers during the 1970s. The CEO of the company is Ron Boire. Art Van also operates Scott Shuptrine Interiors retail locations. In March 2017 the company was"