"month. The growing gum market for Stride and other Cadbury-Adams brand Trident in the United States contributed to unexpectedly strong sales for the company in 2007. Stride was heavily product placed on the television series, Smallville, particularly during season 7 - episode 13, ""Hero"", which features Kryptonite - laced Stride bestowing Elastic Man powers on the character Pete Ross. The use of a decommissioned Stride factory for concerts is also central to that particular episode. Stride (gum) Stride is a brand of sugar-free chewing gum created by Cadbury (owned by Mondelēz International, sold in packs of 14 pieces. It was"
"number of respondents. It became strongly associated with the Trident brand. As of the middle of June 2014, however, Kraft Foods's Cadbury Adams group, whose parent company, Mondelēz International, had become owners of the Trident copyright and patents, was not known to have made any public disclosures of any details about the survey, presumably citing the proprietary nature of the survey data and conclusions as its rationale. In the early 2000s, ""See what Unfolds"" became the new slogan for the brand. Trident gum contains the sugar alcohol xylitol, which is known as a ""tooth-friendly"" sugar. Use of the chemical has"
"5 (gum) 5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name ""5"" hints at the five human senses (with the ad slogan ""Stimulate Your Senses"" and ""Everybody Experiences it Differently"") and that it has 5 calories. 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010. The brand features 24 flavours of chewing gum, all of which are available in the United States with the exception of Cirrus, Zephyr"
"Trident (gum) Trident is a brand of sugar-free chewing gum. It was introduced by Cadbury in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident. The trident is also a symbol of the Greek sea god, Poseidon. When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 with the slogan ""The Great Taste that Is Good for Your Teeth."" American Chicle's marketing was one of the first national campaigns to promote dental"
"Extra (gum) Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, and some parts of Africa and Australasia. Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later"
"'dangerous'. Extra (gum) Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, and some parts of Africa and Australasia. Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was"
"no longer make the claim that 4 out of 5 dentists recommended Colgate. Investigation had showed that the study had telephone surveyed dentists to list toothpastes they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive. , oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition products making up the remaining 14%). Colgate (toothpaste) Colgate"
"product labels. According to ""Consumer Reports"", in 2005, National Safety Associates used advertising featuring Dr. William Sears (a distributor of Juice Plus products), which implied that Juice Plus Gummies were low in sugar and a nutritional alternative to fruits and vegetables. This claim resulted in consumer complaints to the Better Business Bureau's National Advertising Division (NAD). The BBB issued a complaint that NSA's claims were misleading, and as a result, NSA promised to modify its ads and stop calling Gummies “the next best thing to fruits and vegetables”. The Juice Plus homepage continues to advertise Juice Plus as “the next"
"Trust Research Advisory. According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent's parent company Hindustan Unilever was ranked 47th in the Trust Report 2014. Pepsodent was advertised for its purported properties for fighting tooth decay, attributed in advertisements to the supposed ingredient ""Irium"". In a 1994 speech, the chairman of the U.S. Federal Communications Commission, Reed Hundt, claimed that the ""Irium"" mentioned in Pepsodent advertisements ""didn't exist"". ""Irium"" was being used as another name for sodium lauryl sulfate, an ionic surfactant. Another ingredient, ""I.M.P."", which stood for ""Insoluble Meta-Phosphate"", was"
"after three years of product development, Cadbury claimed that through the use of proprietary sweetener mannitol it had produced a gum with longer-lasting flavor. Cadbury marketed the gum as ""The Ridiculously Long Lasting Gum"". Following competitive campaigning, New York based advertisers JWT were selected to handle the $50 million launch advertising, creating a series of work-place related ads that proved popular with consumers, according to polls by ""USA Today"". These ads include the CEO of Stride gum begging customers to buy more gum as was popular at first but lasted too long and nobody came back for more. (October 29,"
"Gleem Gleem was a brand of toothpaste made by the Procter & Gamble company. It was discontinued in 2014. Procter & Gamble now markets the Gleem formulation under the brand name Crest Fresh and White. Advertisements in the 1950s stated that it has GL-70, a supposed odor- and bacteria-fighting compound. Gleem was introduced in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the ""terrible 10"" in May 1963. In 1958 Gleem had become number two"
"Freedent Freedent is a gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that ""won't stick to most dental work (or braces). Freedent comes in three flavors - Peppermint, Spearmint, and Winterfresh. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France. Freedent was first developed by the Wrigley Company after receiving a large amount of feedback from customers who had issues with"
"the company that markets Juice Plus, used testimonials from Bill Sears in advertisements promoting Juice Plus Gummies. In April 2005, the Better Business Bureau's National Advertising Division, in response to a consumer complaint, deemed that the ads misleadingly implied that the Gummies are low in sugar and are a nutritional alternative to fruits and vegetables. In response, NSA promised to modify its ads and stop claiming that the product is “the next best thing to fruits and vegetables”. Sears operates a ""health coach"" certification website, The Dr. Sears Wellness Institute. As of 2009, Sears lives in San Clemente, California, and"
"sugarless fun, a delicious center filling where others have none, smack dab in the middle of the gum."" Chewels Chewels is a defunct brand of chewing gum. It had a liquid center that oozed out when chewed. It was similar to Freshen Up. A commercial for Chewels gum was one of the first advertisements aired on MTV. The commercial was later featured on MTV's website for their 25th anniversary, along with the first hour of programming when the network debuted. Chewels was also a regular sponsor of American Top 40 radio show. The jingle was: ""Smack dab in the middle."
"Airwaves (gum) Airwaves is a brand of sugarfree chewing gum produced by the Wm. Wrigley Jr. Company and sold primarily in Europe and East Asia. The brand is marketed for its intense flavor similar to the effect one would get from the consumption of cough drops (which are also sold by Wrigley's). This intensity of flavor is obtained by including Eucalyptus and Menthol in the candy coating of the tablets of gum. This menthol and eucalyptus combination is widely used in medicated sweets to clear the head and nasal passages and to reduce the symptoms of nasal congestions and colds."
"in fall 2009 containing the flavors Rain, Cobalt, Solstice and Zing, and another with three packs of Cobalt, Rain, Solstice, and Elixir. The pack has a Tidy Man logo, which is a human figure in the shape of the 5 logo. In Serbia and Montenegro, 5 gum is sold in packets of 5 sticks. These packs are the same size as 10-packs of Orbit and Airwaves gum. 5 (gum) 5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name ""5"" hints at the five human senses (with the ad slogan ""Stimulate Your Senses"""
"of gum had a small edible maple leaf printed on to support the Canadian Olympic Team. In partnership with Chinese Stomatological Association in 2012, Excel released the first dental health app in China; Ai Ya Qing Song Xue (爱牙轻松学), developed by FabriQate. In advertisements, the food creatures, donut, coffee, garlic, onion, green onion, pizza and cigarette, follow people. But when they take an Excel gum piece, food creatures run away showing that gum makes bad breath disappear. Excel (gum) Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. Eclipse is the American version of"
"the company sported Olympic-themed packs and products. Martin Radvan became the president of the Wrigley Company after Petrovich. He is responsible for the company's worldwide strategy, operations and business performance. In some countries, xylitol is used to sweeten gum instead of aspartame. By avoiding sugar, the chance of tooth decay is lowered, since the sugar otherwise used may turn into acid after chewing the gum. It is also claimed that in chewing, it may help to remove food residues. Xylitol-based products are allowed by the US Food and Drug Administration to make the medical claim that they do not promote"
"PÜR Gum PUR Gum is a brand of aspartame-free gum produced by The PUR Company Inc. and founded in 2010 by Jay Klein in Toronto, Ontario, Canada. PUR gum and mints are manufactured in Switzerland, distributed in Canada, and sold in over 50 countries worldwide. The PUR Company Inc. uses slogans such as ""Kick Aspartame"" and ""Live PUR"" to promote their wellness lifestyle brand. When Founder and CEO Jay Klein was just a little boy, he loved putting smiles on people’s faces by selling them candy out of his backpack, sparking an early entrepreneurial spirit that would later blossom into"
"father), led the sugar-free gum campaign across Europe, Australia, Spain, India, and China. In 2005, Kraft Foods sold the Life Savers and Altoids businesses to Wrigley in exchange for $1.5 billion as part of a reorganization plan. Wrigley led the establishment of the Wrigley Science Institute (WSI) in 2006 to study the oral health benefits of gum chewing. The WSI investigates the effects of gum chewing on weight management, stress relief, concentration, and oral health. On October 23, 2006, William D. Perez (1948–) succeeded Bill Wrigley as CEO. He was the first person outside the Wrigley family to head the"
"Tooth-friendly The Toothfriendly label distinguishes products which are non-cariogenic and non-erosive, i.e. safe for teeth. To replace sugar, toothfriendly products often contain sweeteners (polyols, intense sweeteners) that are not fermented by the microflora of the dental plaque. Products that are certified as toothfriendly also do not contain excessive amounts of food acids. In 1983, a WHO working group recommended that the consumption of non-cariogenic ""toothfriendly"" confectionery should be encouraged. To provide consumers with easy guidance to toothfriendly products, the Swiss University dental schools decided in the early 1980s to launch a new public information campaign on nutrition and oral health."
"1976, Procter & Gamble transferred Gleem from Wells, Rich, Greene to the Leo Burnett Company of Chicago, Illinois. Gleem Gleem was a brand of toothpaste made by the Procter & Gamble company. It was discontinued in 2014. Procter & Gamble now markets the Gleem formulation under the brand name Crest Fresh and White. Advertisements in the 1950s stated that it has GL-70, a supposed odor- and bacteria-fighting compound. Gleem was introduced in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. The League Against Obnoxious TV Commercials included a Gleem toothpaste"
"Chewels Chewels is a defunct brand of chewing gum. It had a liquid center that oozed out when chewed. It was similar to Freshen Up. A commercial for Chewels gum was one of the first advertisements aired on MTV. The commercial was later featured on MTV's website for their 25th anniversary, along with the first hour of programming when the network debuted. Chewels was also a regular sponsor of American Top 40 radio show. The jingle was: ""Smack dab in the middle. Smack dab in the middle. Smack dab in the middle of the gum is the secret to Chewels'"
"Peppersmith Peppersmith is a UK-based confectionery company specialising in xylitol based chewing gum, mints and sweet products. The company itself is independent, based in London and was founded in 2009 by Mike Stevens and Dan Shrimpton, both former employees of Innocent drinks. Peppersmith chewing gum is made with 100% xylitol and contains no artificial flavours, colours or preservatives and no aspartame. Peppersmith gum is accredited by the British Dental Health Foundation for being actively good for teeth. Peppersmith gum is available in Peppermint and Spearmint varieties. In March 2011 Peppersmith launched a new range of mint products. Like the gum"
"researchers noted that no improvement could be found for verbal fluency, which is in accordance with previous studies. This finding suggests that the effect of chewing gum is domain specific. The cognitive improvements after a period of chewing gum have been demonstrated to last for 15–20 minutes and decline afterwards. Sugar-free gum sweetened with xylitol has been shown to reduce cavities and plaque. The sweetener sorbitol has the same benefit, but is only about one-third as effective as xylitol. Other sugar substitutes, such as maltitol, aspartame and acesulfame K, have also been found to not cause tooth decay. Xylitol is"
"and replaced it with Excel White. Freedent continues its Canadian sales in sticks only, but with similar packaging to the American Orbit and the Canadian Extract. The gum can be still found in most Dutch shops in a variety of flavours. It is sometimes used as a cheaper stock alternative to Orbit. Freedent Freedent is a gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that ""won't stick to most dental work (or braces). Freedent comes in three flavors - Peppermint, Spearmint, and Winterfresh. It also comes in"
"a decrease in bond strength. In one study, potassium nitrate was more effective at reducing sensitivity. The glutaraldehyde in Gluma works by occluding (blocking) the microscopic tubules that compose dentin, thereby preventing the flow of fluid and decreasing sensitivity. Gluteraldehyde induces coagulation of proteins in dentinal tubules, which reacts with the serum albumin in the dentinal fluid to cause its precipitation. HEMA forms deep resinous tags and then occludes the dentinal tubules. Gluma Gluma is a brand-name desensitizer, used in dentistry to treat sensitivity, product created by manufacturer Heraeus Kulzer, a German company. Its formula of 5% glutaraldehyde and 35%"
"keep it in the minds of customers, and was relaunched later in many parts of the world throughout the rest of the twentieth century. In 2004, it was relaunched in the United States and United Kingdom, with the slogan ""even better, longer lasting"". Another advertising campaign was ""some call it a spear, some call it an arrow."" The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif. The gum contains the food preservative BHT, a suspected carcinogen. Despite it not being a sugarless gum, Wrigley's replaced some of the sugar with aspartame and"
"gum disease, and tooth loss from packaging of eight of its General Snus products. The company also asked the FDA to strike a statement reading ""this product is not a safe alternative to cigarettes"" as required by the Family Smoking Prevention and Tobacco Control Act. The company asked the FDA to replace the statement with language acknowledging the harmful nature of all tobacco products and the reduced risk profile of Swedish snus by comparison. In December 2016, the FDA rejected Swedish Match's application on the grounds that its snus were not actually safer than other smokeless tobacco products or cigarettes."
"trains and general cleanliness. However, in 2004 the government allowed sugarless gum to be sold in pharmacies if a doctor or dentist prescribed it due to the Singapore–United States Free Trade Agreement. In 2018, the BBC published a news article on British designer Anna Bullus, who created a method of collecting and recycling chewing gum into plastic, noting that litter from chewing gum is the second most common form of litter, second only to cigarette litter. She uses a Worcester recycling plant to make old chewing gum into plastic. She then uses that plastic at a plastic moulding specialist, Amber"
"out over most of the week. This is called ""lördagsgodis"" (Saturday candy). The confectionery industry donated huge sums of money and tons of chocolates and caramels to fund the experiments. Because the experiments had shown a clear link between sugar intake and dental caries, the industry was not pleased with the results, and the researchers delayed their publication. When the study was finally made public in 1953, a critical debate arose about why they had been held back for so long. The scientists were accused of having been bought by the industry. However, at the time there was not any"
"due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, ""Spaceballs."" In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name ""Doublemint""; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law. The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, in 2003"
"composed of glucose syrup and fruit juices. The fruit juice content was 25 percent up until around 2010 when it was changed to 1 percent concentrated fruit juice. Similar confectionary such as wine gums (another British confectionery item) do not contain fruit juice but some brands do contain plant extracts. In 2017, Nestlé announced that they will reduce the amount of sugar by 30%. An advertising campaign for the gums that ran for three years from 1958 to 1961 included the slogan ""Don't Forget the Fruit Gums, Mum"". The slogan was invented by the copywriter Roger Musgrave (1929-2007). The television"