"Alex Macintosh Alex Macintosh (18 November 1925 – 7 September 1997) was a BBC presenter and continuity announcer from the mid-1950s to the mid-1970s. He was also the voice artist heard during the first British-broadcast advertisement, for Gibbs SR Toothpaste on ITV, 22 September 1955. Macintosh was an ABC TV in-vision announcer from 1955 to 1961, which led to him becoming a presenter on other BBC programmes. In addition to BBC work, Macintosh's voice was heard on the very first advert for Gibbs SR Toothpaste that was shown at 8.12pm on the opening night of ITV on 22 September 1955."
"commercial television started broadcasting in stages between 1955 and 1962. The first advertisement aired by ITV promoted Gibbs SR toothpaste at 20.12hrs local time on 22 September 1955. Household cleaners were the most frequently advertised products over the 1955–1960 period. Television Act 1954 The Television Act 1954 was a British law which permitted the creation of the first commercial television network in the United Kingdom, ITV. Until the early 1950s, the only television service in Britain was operated as a monopoly by the British Broadcasting Corporation, and financed by the annual television licence fee payable by each household which contained"
"on ITV on 22 September 1955, advertising Gibbs SR toothpaste. The first TV ad broadcast in Asia was on Nippon Television in Tokyo on 28 August 1953, advertising Seikosha (now Seiko), which also displayed a clock with the current time. Since inception in the US in 1941, television commercials have become one of the most effective, persuasive, and popular methods of selling products of many sorts, especially consumer goods. During the 1940s and into the 1950s, programs were hosted by single advertisers. This, in turn, gave great creative license to the advertisers over the content of the show. Perhaps due"
"were banned in 1963. The first advert to be shown in the UK was an advert for S.R. Toothpaste on September 22, 1955, on the ITV network (its first day) in England, In Scotland the first adverts were aired on August 31, 1957, Northern Ireland adverts were first aired on October 31, 1959 and Wales adverts were first aired on May 10, 1968. Many of the popular adverts over the years were for Bisto Gravy, Boots, Smith's Crisps & Flora. On July 1, 2000, TV broadcasters began requiring commercials to be delivered to them in widescreen, an event referred to"
"world's first television advertisement, on July 1, 1941 (the first day that commercial advertising was permitted on television), before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies over New York station WNBT (now WNBC). The announcement, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test card modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase ""Bulova Time"", was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute. In the 1940s,"
"September 1954, with an ad in ""Life"" following the next month. In 1955, Winston would take over as the sponsor of Walter Cronkite's news show, as well as Garry Moore's variety show; it was at this time that the first television advertisements aired. In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two-beat clap near the end, so the jingle would sound like ""Win-ston tastes good like a (clap clap) cigarette should"". The ""clap"" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston cigarettes, or"
"$695 and $325. Among its advertising and promotional efforts, the company said in August 1947 that it would launch a direct-mail campaign to 41,000 tavern-owners nationwide, via the advertising agency Huber-Hoge & Sons. In January the following year, it announced that the same agency would launch a $250,000 print-ad campaign for its tabletop sets, emphasizing quality over price. Following the public company's 1950 report on earnings, registering a loss, no further reports were issued. Each line of television includes built-in radio and phonograph. A December 1945 advertisement seeking a senior engineer for the company listed an address of 106 Seventh"
"swept around the dial for one minute. The first TV ad broadcast in the UK went on air on ITV on September 22, 1955, advertising Gibbs SR toothpaste. In Asia, the first TV ad broadcast appeared on Nippon Television in Tokyo on August 28, 1953, advertising Seikosha (subsequently Seiko); it also displayed a clock with the current time. The television market has grown to such an extent that it is estimated to reach $69.87 billion for TV ad spending in the United States for 2018. Television advertising involves three main tasks: creating a television advertisement that meets broadcast standards, placing"
"did receive royalty payments when the ""lost"" ""Honeymooners"" episodes from the variety shows were released. The first episode of the new half-hour series aired on Saturday, October 1, 1955, at 8.30 pm Eastern Time (during prime time), opposite ""Ozark Jubilee"" on ABC and ""The Perry Como Show"" on NBC. Because it was sponsored by Buick, the opening credits originally ended with a sponsor identification by announcer Jack Lescoulie (""Brought to you by ... your Buick dealer. And, away we go!""), and the show concluded with a brief Gleason sales pitch for the company, all common practices at the time. However,"
"three toothpaste products still marketed by Unilever worldwide. The product was originally named after its active ingredient, sodium ricinoleate. Gibbs SR was the first product to be promoted on UK television. The introduction of commercial television advertising was due to the Television Act of 1954 which created the commercial broadcaster ITV. The advertisement was first shown on Associated-Rediffusion on 22 September, 1955 at 8.12pm BST, with a voiceover by Alex Macintosh. The advertisement was written and produced by Brian Palmer. Unilever make 3 varieties of toothpaste under the Mentadent brand In 2003, Church & Dwight Company acquired the United States"
"successful radio broadcasters of the time. This led the Federal Communications Commission (FCC) to permit commercial advertising on television broadcasts in May 1941. The first television advertisement, a very brief advertisement for Bulova watches, aired on July 1, 1941 before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. Broadcast mega-events, particularly by radio, were not uncommon prior to the widespread adoption of television as a form of home entertainment. However, the affordability of television sets and other technological barriers kept television mega-events relatively uncommon until at least the 1950s and 1960s. As the entertainment value of televised mega-events"
"paid £1,560 pa. In 1956 he entered the TV industry almost 1 year after the launch of ITV in September 1955. It was a seminal time for the TV and advertising industries. Under 1 million people had TV sets, and broadcasts were limited to specific areas of the country in black and white, and for under 30 hours a week. BG Henry became Controller of Advertisements at Associated-Rediffusion Ltd, the London weekday station, and the largest and most important television company in the ITV network. Over the next four years the industry expanded quickly as TV took off. By 1960"
"on television. In 1957, Pillsbury commissioned a television commercial jingle (from its advertising agency Leo Burnett) with the main lyrics ""Nothin' says lovin/Like somethin' from the oven/And Pillsbury says it best""; the jingle became a well-known signature of the company and was used, with modifications, in some form for at least the next 20 years. Later corporate acquisitions included restaurants such as Burger King, Steak and Ale, Bennigan's, Godfather's Pizza, Häagen-Dazs, and Quik Wok, plus popular grocery store food brands such as Green Giant. In the 1960s, Pillsbury added Sweet* 10 made with cyclamate, which became the most popular artificial"
"toy advertised on television. The campaign was also the first to be aimed directly at children; before this, commercials were only targeted at adults, so toy adverts had always been pitched to parents. This commercial revolutionized marketing, and caused an industrial boom. Over one million kits were sold in the first year. In 1953, Mrs. Potato Head was added, and soon after, Brother Spud and Sister Yam completed the Potato Head family with accessories reflecting the affluence of the fifties that included a car, a boat trailer, a kitchen set, a stroller, and pets called Spud-ettes. Although originally produced as"
"It is claimed that the first infomercial for a commercial product appeared in 1949 or 1950, for a Vitamix blender. Eventually, limits imposed by the Federal Communications Commission (FCC) on the amount of advertising that could appear during an hour of television did away with these programs, forcing sponsors into the background; however, a few infomercials, mainly those for greatest hits record sets and Shop Smith power tools, did exist during the period when commercial time was restricted. It is quite possible that the first modern infomercial series to run in North America was on San Diego-area television station XETV,"
"some countries, such as Norway, completely ban political advertisements. The first official, paid television advertisement came out in the United States on July 1, 1941, over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase ""Bulova Watch Time"", appeared in the lower right-hand quadrant of the test pattern while the second hand"
"it was widely considered that the commercial television found there was ""vulgar"". The solution to the problem was to create the Independent Television Authority which would closely regulate the new commercial channel in the interests of good taste, and award franchises to commercial companies for fixed terms. Aware that TV coverage of the Coronation of Queen Elizabeth II in the USA had been interrupted by advertisements, one of which featured celebrity chimpanzee J. Fred Muggs, a clause was included in the Act banning advertising breaks during broadcasts featuring the Royal Family. The first commercial franchises were awarded in 1954, and"
"first commercial that got people to request to see it again on TV"". Among the most prominent of campaigns during early Super Bowl games were those of Master Lock. In 1965, the company had first run a television commercial demonstrating the strength of its padlocks, by having a person shoot it with a handgun in a failed attempt to breach it. The campaign was pulled after the company's advertising director, Edson F. Allen, realized the stunt could be imitated by those who were unsure of the commercial's authenticity. By the 1970s, Allen discussed the possibility of reviving the concept, but"
"a company owned and operated by the ITV companies collectively, to provide a news service for the new network. On 22 September 1955 the ITV service opened in the London area, where the ITA transmitter could reach a population of nearly 12 million. The first commercial on British television was for ""Gibbs SR"" toothpaste. When WWN went on the air on 14 September 1962, the ITV Network was completed. However, due to the late commissioning of two of WWN's three transmitters, the company never received more than half the projected income and the company failed in January 1964; the two"
"to subsidize the new TV stations from their existing (and highly profitable) press operations. Meanwhile, in 1949, the first large-scale public demonstrations of the medium took place when the Shell company sponsored a series of closed-circuit broadcasts in capital cities produced by Frank Cave. These broadcasts were elaborate, usually opened by a local politician, and featured many people appearing on camera – singing, playing instruments, and giving demonstrations of cooking, sport, and magic tricks. Buoyed by the success of these tests, in March 1950, the Astor Radio Corporation embarked upon a tour of 200 regional towns with a mobile broadcast"
"the first live television commercial, for Adam Hats, a chore that earned him no sponsor's fee unless you count the hat Forrest was allowed to keep. On December 7, 1941, Forrest apparently became the first television announcer to break into a program with a news bulletin, interrupting a Sunday afternoon movie, ""The Playboy"" (1938) with Harry Richman, to announce that the Japanese had bombed Pearl Harbor. World War II interrupted both the development of television and his own career, and by the time he returned from service in 1946, television was in the midst of its post-war boom and he"
"include half-hour remakes of or series based on its pictures. Initial feature film sales focused on selling to the networks. On August 6, 1956, C. Pete Jaeger was appointed as the general sales executive of MGM-TV. The same day, Monroe Mendelsohn was also hired. Both of them originally were executives of Guild Films. MGM then acquired 25% of KTTV in Los Angeles on August 20, 1956 in cash along with a $4 million film lease contract. MGM-TV began producing commercials by April 1957 creating ads for Knickerbocker and Standard Oil of Indiana. By April 1957, MGM-TV was sued by the"
"broadcast to allow commercials. On August 29, 1939, NBC television presented the first major league baseball game ever televised between the Cincinnati Reds and the Brooklyn Dodgers to approximately 500 television set owners in New York City over experimental station W2XBS (now WNBC). Red Barber was the play-by-play broadcaster. Although full commercial television would not be authorized until July 1, 1941, the FCC allowed commercials to be inserted in this particular, special event broadcast as a test. Barber had to ad-lib three live commercials, one for each Dodger sponsor. For Procter & Gamble, he held up a bar of Ivory"
"picked up by CBS as a 1955 summer replacement for the Spring Byington vehicle ""December Bride"" and was so popular that Lynch was offered her own half-hour primetime slot (sponsored by Maxwell House), much to the annoyance of General Foods, who sponsored ""December Bride"". ""Ethel and Albert"" gained a devoted following across America and in the fall of 1955 the show again switched networks, this time to ABC, sponsored by Ralston Purina. It remained there until May 1956. Lynch owned the rights to her show and so was not limited to a single network. ""Ethel and Albert"" aired for the"
"1952, the Fitzgeralds launched a syndicated 15-minute program that featured their ""giving household hints [and integrating] commercials by national advertisers."" The program was placed in local markets with sponsorship by stores that sold the products advertised. By early October, the program was seen in 12 markets. In the mid-1950s, Pegeen Fitzgerald was reporter-editor for ""Windows"", an NBC-TV effort to promote local businesses via 5-minute programs on stations owned by the network. Fitzgerald hosted episodes for Gimbels and Bergdorf Goodman on WRCA-TV, displaying the stores' merchandise for viewers. In 1955, Fitzgerald appeared in testimonial advertisements for Clairol. The ads appeared in"
"were sold to bars, hotels and other public places, where the general public viewed special sports and news events. One special event was Franklin D. Roosevelt's second and final appearance on live television, when his speech at Madison Square Garden on October 28, 1940, was telecast over W2XBS to receivers in the New York City area. Television's experimental period ended, as the FCC allowed full-fledged commercial television broadcasts to begin on July 1, 1941. NBC station W2XBS in New York City received the first commercial license, adopting the call letters WNBT. The first official, paid television advertisement broadcast by any"
"lighted pistols. Girls wanted Ohio Art Company's tin lithographed tea sets and Little Chefs Stoves, Ideal Toy Company's diaper-wetting Betsy Wetsy, and Mattel's 1959 adult-bodied fashion doll Barbie first produced on March 9, 1959. Boys wanted Daisy BB guns, Lincoln Logs, and miniature Matchbox vehicles. In 1955, Walt Disney's ""Davy Crockett, King of the Wild Frontier"" saw the production of 'coonskin caps' and other frontier-themed toys. View-Masters, Silly Putty, and Slinky were bestsellers. Mr. Potato Head, a toy of plastic face parts that could be stuck into a potato, was the first toy to be advertised on network television, and"
"made on a home tape recorder for presentation to the agency and later to Procter & Gamble. Procter & Gamble approved the jingle in the spring or summer of 1957. Thomas Scott Cadden produced the recording of the jingle at Universal Recorders in Chicago in the summer or fall of 1957. Bill Walker was the arranger and Don Cherry and Betty Bryan were the singers. In January or February 1958, Cadden produced and wrote the first pool of television commercials — nine one-minute commercials and four 20-second ""lifts"". Included was the original full 60-second jingle commercial and the 10-second jingle"
"in their own areas; HR and SWF in June 1953, and BR and SDR in November 1954. The companies in the American occupation zone were more determined to promote TV as a ""window to the world"", rather than mere ""pictured radio"", an attitude NWDR shared with its role model, the BBC. The BR, HR, and SDR were the German regionals that introduced American program techniques to Germany; they were the first to dub American material into German and, in 1956, when they felt they were ready, they were the first to introduce a few minutes of commercials, presented in the"
"designed to be open and vibrant, intended to be more like a newsroom than an ad agency and new work and new policies were showcased in the agency's own in house television show, ""The Howell Henry Show"". In 1989, HHCL launched the banking service, First Direct. Its initial launch advert was an Audi advert being interrupted by an alleged broadcast across time from 2010, celebrating the 21st anniversary of the company (the interruption was agreed with Audi beforehand). This was later followed by two commercials that aired simultaneously on ITV and Channel 4, one offering an optimistic view of First"
"telecasting began on July 1, 1941 with the first paid advertisements on WNBT, there had been experimental, non-paid advertising on television as far back as 1930. NBC's earliest non-paid, television commercials may have been those seen during the first Major League Baseball game ever telecast, a game between the Dodgers and the Cincinnati Reds, on August 26, 1939 over W2XBS. In order to secure the rights to show the game on television, NBC allowed each of the Dodgers' regular radio sponsors at the time to have one commercial during the telecast, and these were done by Dodger announcer Red Barber."
"changed his mind seeing TV at least as a promotional tool. Most studios were generating revenue by selling off their permanent TV right to their films made before 1948, while Disney held on to the company's film rights. Thus Walt Disney Productions was the first of the film industry, which saw TV as an adversary, to enter the TV production field. Walt Disney Productions did an hour-long special on Christmas Day 1950 for NBC then in 1951 for CBS. The specials used Disney film clips, short films and promoted the upcoming ""Alice in Wonderland"" theatrical film. Both specials had excellent"
"in the United States on 1 July 1941 over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase ""Bulova Watch Time"", was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute. The first TV ad broadcast in the UK was"