"many Nike-related situations, ""Just Do It"" appears alongside the Nike logo, known as the Swoosh. The ""Just Do It"" campaign launched in 1988 was highly successful with the Age selecting the campaign as one of the top two taglines of the 20th century with it being both ""universal and intensely personal"". While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with ""a tough, take no prisoners ad campaign"". One of the campaign's objectives was to target all Americans regardless of age, gender or physical fitness level which led to Nike becoming worn"
"as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's first ""Just Do It"" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to ""Let's do it"", the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November"
"Dan Wieden Dan Wieden (; born 1945) is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline ""Just Do It."" He attended Ulysses S. Grant High School in Portland, Oregon, where he was on the swim team. After graduation, he enrolled at the University of Oregon in Eugene, graduating from its School of Journalism and Communication in 1967. In 1999, he was inducted into the school's Hall of Achievement. He and David Kennedy were listed as number 22 on the ""Advertising Age"" 100 ad people of the 20th century. He was named one of America's 25 most"
"Seattle, as its first advertising agency. The following year, the agency created the first ""brand ad"" for Nike, called ""There is no finish line"", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan ""Just Do It"" for a 1988 Nike ad campaign, which was chosen by ""Advertising Age"""
"intriguing entrepreneurs by ""Inc."" Wieden has been Oregon’s Professional of the Year, Oregon’s Entrepreneur of the Year, one of the world’s 50 CyberElite by ""Time"" magazine, and one of 32 members of the One Club Creative Hall of Fame. Wieden is the founder of Caldera, a nonprofit arts education organization and camp for at-risk youth located in Sisters, Oregon. Wieden is featured in Doug Pray's documentary ""Art & Copy"". Dan Wieden Dan Wieden (; born 1945) is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline ""Just Do It."" He attended Ulysses S. Grant High School in"
"Only Does Everything"" commercials featuring a fictional character called Kevin Butler who is a Vice President at PlayStation. These commercials usually advertise the PlayStation 3 and its games through a series of comedic answers to ""Dear PlayStation"" queries. These commercials garnered popularity among gamers, though its debut commercial received criticism from the Nigerian government due to a reference to the common 419 scams originating in Nigeria. Sony issued an apology and a new version of the advert with the offending line changed was produced. A spin-off of the campaign has been created for the PlayStation Portable which features similar campaign"
"agency, Wieden & Kennedy, launched ""Just Do It"", a global campaign that helped move the company from distant third to number one. The ""Just Do It"" campaign opened up the access point to the brand and made it more ageless, more relevant and more multi-cultural. In 1989, Bedbury's work with the Nike-Women's Fitness Campaign diversified the audience further, ""repositioning Nike as a meaningful brand to women"". Bedbury joined Starbucks as its chief marketing officer in 1995 in Seattle, Washington. Bedbury and CEO Howard Schultz worked to transform the company into a global brand. In his first year, Bedbury helped launch"
"had been established at McCann, it was W+K who settled upon the ""Just Do It"" slogan and ethos which Nike has espoused to the present day. Nike was, at the time, a relatively small and unknown but, over the next few years, Nike's share of the sportswear market grew consistently. The company entered into a rivalry with British firm Reebok for the top spot in the late 1980s. In the 1990s, through extensive sponsorship of prominent athletes such as Michael Jordan, Nike's market share overtook that of Reebok and the company became the largest brand of sportswear in the United"
"the crowd, until silenced by a powerful return ace from Sharapova. The ad ends with a superimposition of the Nike Swoosh and the strapline ""Just Do It"" over Sharapova as she gets into position for the next serve. The advertising agency Wieden+Kennedy began its partnership with Nike, Inc. in 1982 and, aside from a short period in the mid-1980s, has held the account ever since. In the early years of the partnership, campaigns were focused almost exclusively at male demographics, leaving the market for women's sportswear to rivals such as Reebok and LA Gear. The few campaigns targeted by Nike"
"itself as a 'one-stop' shop for all office needs. It advertises a wide variety of office supplies, safe and on time delivery, competitive pricing and excellent customer service. Staples focuses its marketing efforts on advertising those values. Their slogan ""To make more happen, everyday"". This theme is the most appropriate because it attracts their target audience. Workers have little time on their hands, the product they offer will give them the ability to make life easier; by doing so, they save time. In today's fast-paced lifestyle, if a service is convenient, customers will most likely use the product. Staples have"
"in a similar vein—either as homages, in parody, or simply to further explore the design space. The first of these was ""Just Works"", a deliberate parody advertisement for the 118 118 directory assistance service in the summer of 2003, in which the Honda parts are replaced with such oddities as a tractor wheel, a flamingo and a space hopper, with impetus provided by two moustachioed runners. ""Just Works"" was created by advertising agency WCRS. It was written by Anson Harris and directed by JJ Keith, whose previous work included spots for BT Cellnet, Heinz, and Guinness, and the Oscar-nominated short"
"only two commercials not part of the ""It Only Does Everything"" campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's ""Artist Spotlight"" for ""ModNation Racers"". The first commercial in the ""It Only Does Everything"" campaign began with the price drop and rebranding of the PS3 where the ""Director of Rumor Confirmation"", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler then appeared in many additional commercials. On June 15,"
"The campaign was Lenovo's first to go global, except for its domestic market in China, where it retained its existing ""Imagine"" (Pinyin: ""lian xiang"") slogan. The campaign did not reach China because ""do"" carries connotations of manual labor in the country, an image that Lenovo did not want attached to their brand. ""For Those Who Do"" was designed to appeal to young consumers in the 18- to 25-year-old demographic by stressing its utility to creative individuals that Lenovo's advertising refers to as ""doers"". One of Lenovo's operational centers is located in North Carolina, United States. Lenovo also started manufacturing products"
"marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009–2011) and Long Live Play (2011–present) advertising campaigns for the PlayStation 3 in North America. The string of commercials starring Kevin Butler has been met with positive acclaim due to its humorous and lively tone. Gaming site Kotaku commented on the first two commercials that were released, ""What we didn't mention is how funny they are."" Sony Computer Entertainment America Senior Vice President Peter Dille said that the commercials have ""been tremendously successful. Consumers love it. It's great to hear people like you guys"
"replacement using plant-based ingredients such as peas. Their second product Just Mayo was released around seven months later. On February 17, 2014, the company announced it had raised $23 million in Series B round led by multi-billionaire Li Ka-shing and Yahoo! co-founder Jerry Yang. CEO Tetrick announced that the company would use the funds to continue its growth in North America, establish a presence in Asia, build strategic partnerships, and grow its team. Throughout the summer of 2014, the company expanded its operations into a new 90,000 square-foot facility in San Francisco. The company hired Dan Zigmond, described by TechCrunch"
"a Nike ad, ""Juan do it. Just shut up"", with the Brazilian football star, Ronaldinho. Canada's ""CBC News"" said an actor's voice was used to mimic the king's voice in the ringtone to avoid legal problems over the use of the phrase, which also generated sales of coffee mugs. The infamous phrase was also referred to in a comic song called ""Baila el Chiki-chiki"", Spain's contribution to Eurovision 2008, and in the song ""La Plata"", by the Brazilian band Jota Quest. Protesters against the Chávez government adopted the phrase as their slogan; T-shirts in Venezuela had the slogan with the"
"Surge, One, Zip, and Force for Fitbit Dreamery for Dreyer's Infusion for Spalding Javiva for Peet's Coffee & Tea Keysight (spinoff of Agilent) Kijiji for eBay Maxify for Canon Photoshop Elements for Adobe Refreshers for Starbucks Shomi for Rogers and Shaw Communications Upwork for Elance-oDesk Catchword reviews brand names on its website. The company runs PopNamer, a website that hosts name games in which the general public submits name ideas for trends and social phenomena or new names for existing products and companies. Catchword also operates Just The Word, a catalog of domain names. Catchword (company) Catchword is a naming"
"hundreds of subsidiaries and shaped it into a unified American brand that stands for customer-focused simple solutions, reliability and environmental responsibility under its We'll handle it from here.™ brand promise. Republic's industry-leading safety program reflects his commitment to ensuring safety for 35,000 employees and 14 million customers, a successful model that has raised the bar across the industry. In his career, he has served in a wide variety of leadership positions, including as President and Chief Operating Officer of Republic, prior to becoming CEO in 2011. Don also served as President and Chief Operating Officer of Allied Waste Industries from"
"Equs' DIN stores division that sold appliances, ""white line"", electronics, and furniture. In 2005, Empresas Copec sold Grupo Yaconi-Santa Cruz, the owner for Din stores to ABC Comercial Ltda. including retail and credit divisions. In 2006, after merging their finance divisions with Din the company's corporate slogan was changed to «""El abc de la tecnología""» ""The abc of technology"" a tagline maintained until the official merger of the retail division. in 2008, both brands were merged into """"abcdín"""" and the slogan was changed to «""Sólo por ti""» (""Just for you"") with Stefan Kramer leading the first ad campaign. In 2009,"
"Sony marketing Sony engages in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations. Sony's former slogans have been ""The One and Only"", ""It's a Sony"", ""Go Create"" (Europe), ""like.no.other"" and ""make.believe"". Its current slogan is ""BE MOVED"". It was for the TR-6 radio that Sony first contracted Atchan, a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as ""Sony Boy"", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in ads for a variety of"
"Just For Feet operated superstores in eleven states. In 1997, Just For Feet bought Florida-based ""Athletic Attic"" and Michigan-based ""Imperial Sports"", enabling the company to enter numerous markets (and several states) where it previously had no presence. The 1998 acquisition of New Jersey-based ""Sneaker Stadium"", and the subsequent conversion of those stores to the Just For Feet nameplate, enabled the company to expand into the metropolitan areas of Boston, Norfolk, New York, Philadelphia and Washington, D.C.. These acquisitions enabled the company to become the second largest athletic footwear retailer near the end of the 20th century. One of the slogans"
"JUST, Inc. JUST, Inc. (formerly Hampton Creek) is an American food manufacturing company headquartered in San Francisco that produces plant-based foods that are sold globally. The company was founded in December 2011 by Josh Balk and CEO Joshua Tetrick, under the name Hampton Creek Foods, Inc.. With around 130 employees, JUST makes mayos, dressings, cookies, cookie dough, breakfast proteins and cultured meat. JUST was founded as Hampton Creek in the summer of 2011 by Josh Balk and Joshua Tetrick. Balk was then senior director of food policy for The Humane Society of the United States (HSUS) farm animal division, and"
"and celebrated its 20-year anniversary in the energy space in May 2017. Just Energy entered the European commercial energy market in July 2012 under its Hudson Energy UK brand. In October 2013, the company expanded into the UK residential market under the Green Star Energy brand. In 2016, it further expanded with operations in Germany, followed by Ireland in 2017. Just Energy's business involves the sale of natural gas and/or electricity supply to residential and commercial customers under long term fixed price, price-protected or variable-priced contracts and green energy products. The company derives its margin or gross profit from the"
"wide selection of products. This slogan was retired in 2003, to be replaced with ""That was easy"". Expanding on that theme, 2005 adverts featured a large red push-button marked ""easy"". In the United Kingdom, Staples had used the slogan “You want it. We've got it”; this changed to ""That was Easy"". Originally, the ""Easy Button"" was only intended to be a fictitious button with 'magical' properties, featured in their television advertisement campaign. However, when the adverts appeared, customers began contacting the company to inquire how they could buy one. The company responded by making the ""Easy Button"" a real product"
"motion in its design. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the red and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The Swoosh has appeared alongside the trademark ""Just Do It"" since 1988. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes"
"Wonga. In April 2012, a third round of investment saw Vitruvian Partners and existing backers, Index Ventures, Greylock Partners and Redpoint Ventures, invest a further £40 million in Just Eat Holdings Ltd. In 2016, Just Eat UK rebranded (including a new logo) by tweaking their branding completely, with a vision to ""create the world’s greatest food community"". In late 2009, Just Eat UK began their first television marketing campaign. The adverts starred Just-Eat’s mascots ‘Belly’ and ‘Brain’ and were narrated by ‘The Wombles’ narrator Bernard Cribbins. The first two adverts entitled “Attention Please” and “Down and Up” ran throughout 2010."
"of the new millennium and impending 100th anniversary of the car company Henry Ford founded in 1903 as a rare and timely advertising opportunity to raise the corporate profile of Ford Motor Company internationally. Commercial: 3:00, 2:00, 1:00, 0.30 minutes. Charlotte Church – ""Just Wave Hello"" video: 3:00 minutes (Sony BMG Music Entertainment (UK) Limited) The strategy was to combine celebratory hype surrounding the new millennium with an emotional message from Ford Motor Company about their seven brands, and create a positive feeling about the company and brand in the mind of the public. They planned to do this by"
"a MasterCard commercial. Samburu runners were famously portrayed in a late 1980s Nike commercial, in which a Samburu man's words were translated into English as the Nike slogan “Just Do It.” This was corrected by anthropologist Lee Cronk, who seeing the commercial alerted Nike and the media that the Samburu man was saying “I don’t want these. Give me big shoes.” Nike, in explaining the error, admitted to having improvised the dialogue and stated “we thought nobody in America would know what he said."" A tribe in season 3 of the U.S. reality television series """" - which was filmed"
"same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. It was also one of the Seven Sisters which dominated the global petroleum industry from the mid-1940s to the 1970s. Its current logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles ""You can trust your car to the man who wears the star"" and ""Star of the American Road."" The company was headquartered in Harrison, New York, near White Plains, prior to the merger"
"deluxe editions lasted for about before their shock absorbing properties deteriorated. The use of '360' of air cushioning is meant to ensure the shoes longevity. Vapormax has been released in Mar, 2017 designed by Kathy Gomez. The shoes were initially advertised in 1987 with a TV campaign that used the Beatles' song ""Revolution"", the first time a Beatles song had been used in a TV commercial. The following year, Nike used the Just Do It slogan. They were also endorsed by Bo Jackson in exchange for a $100,000 fee, with advertising agency Wieden and Kennedy coming up with the slogan"
"Just Energy Just Energy Group Inc. (formerly Just Energy Income Fund and previously to that Energy Savings Income Fund) is a Canadian-based natural gas and electricity retailer operating in Canadian and American markets across North America and in the United Kingdom, Ireland, Germany and Japan. Just Energy is a publicly traded company (TSX:JE, NYSE:JE) and serves 4.5 million customers collectively under its affiliate companies Just Energy, Hudson Energy, Commerce Energy, Tara Energy, Amigo Energy, Momentis, Hudson Energy Solar, and Green Star Energy. The company was listed and began trading on the New York Stock Exchange on January 30, 2012 (NYSE:JE)"
"files (round, half-round, and flat), and an electric drill drum. Reflecting their many uses, Stanley used the slogan ""it shaves everything but your beard."" A feature of the product line was that on all the tools the blades were replaceable; this was important because they could not be sharpened. Stanley used the name ""Surform"" from the start of its marketing campaign in 1956, and became owner of the ""Surform"" trademark in Australia in 1967. Stanley now has several competitors that manufacture surform tools. These include Microplane, a manufacturer of woodworking tools and kitchen utensils; Sherrill, a manufacturer of utensils for"
"attempt at the 24 Hours of Le Mans. During its history in the United States, Honda has had several taglines and produced a number of noteworthy advertising campaigns. Honda's first advertising slogan, promoting the Honda motorcycle to young families, was ""You meet the nicest people on a Honda."" The company's slogan for its automobiles from 1977 - 1984 was ""We make it simple"" (replacing the tagline ""What The World Is Coming To"" when the Civic was the only automobile marketed). By 1983, Honda's advertising budget, sponsoring National Football League games and other sporting events, rivaled the cost of building its"