"was a staple for the Righteous Brothers beginning in the mid-1960s. ""She Lied"" was a 1964 single by the Rockin' Ramrods. ""Stronger Than Dirt"" was originally recorded by the Memphis, Tennessee group Tommy Burk and the Counts in 1965 under the pseudonym A. Jacks & the Cleansers, as the phrase ""Stronger than dirt"" was the slogan for Ajax brand household cleaning powder. ""Come On Up"" is a song by the Young Rascals from their 1966 debut album, while ""Shot Down"" is by the Sonics, from their 1966 album ""Boom"". ""Mariconda's a Friend of Mine"" is a traditional song with a"
"Offer's ""ShamWow!"" product. Mays noted that the ""ShamWow!"" commercials use many of the same product demonstrations as the earlier-produced Zorbeez commercial. In February 2009 while on the Adam Carolla radio show, Billy Mays publicly challenged Offer to a ""pitch off"" between their respective absorbent towel products. ""Popular Mechanics"" tested the absorbency of the two towel products and declared ""ShamWow!"" was the more effective of the two, but noted ""If you have reusable cloth rags (and a roll of paper towels for backup), then neither product is necessary."" During the episode, it was suggested that the ""Popular Mechanics"" tester did not"
"nor the method shown for the cleaning of coins"". Power Crystals Cillit Bang Power Crystal (known outside the United Kingdom as ""Easy-Off Bang/Bam Power Cleaning Crystal/Quckie Clean"") is a liquid for cleaning heavily stained surfaces. It contains not more than 5% of anionic surfactants, nonionic surfactants, 15 to 30% of sodium carbonate, sodium percarbonate (the bleaching compound), and a perfume formula containing limonene. It is a skin irritant and can cause allergic reactions in some people, so the company now advises the use of gloves or wear a plastic bag during prolonged exposure. Cillit Bang television advertisements have been presented"
"Persil Power Persil Power was a laundry detergent product developed and sold in the mid-1990s by Unilever. In the early 1990s, Unilever's Persil detergent risked losing its market-leading position as independent tests were showing the major brands to have relatively similar performance in removing stains. Unilever decided that they needed a product with an edge in stain removal. Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the ""super compacts"" - washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro"
"March 1979 this was supplemented by simple broadcast advertising with the tagline ""If there's one job I hate, it's scrubbing the toilet."" The product was well-enough received in its initial US markets to represent a credible rival to Vanish (brand), which held a dominant market position at the time with a Sani-Flush like crystal toilet bowl cleaner. Before 2000 Flushes could complete its national expansion westward, Vanish began disparaging advertising suggesting calcium hypochlorite toilet cleaners damaged plumbing. In fall 1981, a group of manufacturers led by Twinoak (which made ""120 Day Automatic Toilet Bowl Cleaner"" since 1965) obtained an out-of-court"
"Trust Research Advisory. According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent's parent company Hindustan Unilever was ranked 47th in the Trust Report 2014. Pepsodent was advertised for its purported properties for fighting tooth decay, attributed in advertisements to the supposed ingredient ""Irium"". In a 1994 speech, the chairman of the U.S. Federal Communications Commission, Reed Hundt, claimed that the ""Irium"" mentioned in Pepsodent advertisements ""didn't exist"". ""Irium"" was being used as another name for sodium lauryl sulfate, an ionic surfactant. Another ingredient, ""I.M.P."", which stood for ""Insoluble Meta-Phosphate"", was"
"than, or in addition to, the more commonly used sodium carbonate. The hard water calcium precipitate formed with metasilicate tends to be finer and hence less likely to be trapped in cloth than the chalky calcium carbonate. In the 1950s, sales plummeted when a new detergent, Tide, manufactured by rival Procter & Gamble, proved to be much more popular. Rinso was revamped in the early 1950s as a detergent with added bluing agent, and was branded and distinctively packaged as Rinso Blue, to differentiate it from the still available Rinso White soap powder. By the mid-1960s the soap product was"
"out of the ""Zest"" bowl had no such coating. The brand experienced an uptick in sales in the 1980s and early 1990s, with the advertising slogan ""you're not fully clean unless you're Zestfully clean!"", coined by the BBDO sloganeer James Jordan. One commercial showed a teenage girl who used ordinary soap scratching her back against the metal pole of a school bus stop sign at her bus stop because her soap left a sticky film that she couldn't see but she could sure feel. While she is still scratching her back, the bus shows up. Yet another commercial featured NFL"
"Gleem Gleem was a brand of toothpaste made by the Procter & Gamble company. It was discontinued in 2014. Procter & Gamble now markets the Gleem formulation under the brand name Crest Fresh and White. Advertisements in the 1950s stated that it has GL-70, a supposed odor- and bacteria-fighting compound. Gleem was introduced in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the ""terrible 10"" in May 1963. In 1958 Gleem had become number two"
"tough stains. A new advertising campaign was also launched, that features the ""science of stain fighting"". The brand came in a variety of formulations, including ""Deep Clean"", ""High Efficiency"", ""Fresh Boost"" and ""Oxi Complete"". In June 2016, Henkel acquired Sun Products and discontinued the brand in favor of its own Persil brand, which had recently been introduced to the North American market as a premium detergent. The brand was widely known for its successful ""Ring Around The Collar"" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them."
"Spiffits Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes. The line included a glass cleaner, furniture polish, a soft scouring cleanser, bathroom cleaner and a multi-surface cleaner and competed against similar individual products sold under the Lysol, Pledge, Clorox and Endust brands. The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time. The product was launched with an $18 million-dollar advertising campaign developed by Henderson Advertising, of Greenville, South Carolina. The ad campaign featured animated Spiffits ""spokesboxes"", produced"
"as a toilet bowl cleaner; since 1922 it had also been promoted for flushing ""rust, scale and sludge"" from automobile radiators. Advertisements from the 1920s onward depicted a housewife in an apron using the product to disinfect the bowl and remove odours; it ""cleans closet bowls without scouring"" with ""no drudgery whatsovever"". The brand was sold to American Home Products; that company's subsidiary Boyle-Midway was sold to Reckitt & Colman (now Reckitt Benckiser) in 1990. The primary direct competitor to Sani-Flush was Vanish, a brand of toilet cleaning crystals marketed in the US by the SC Johnson Company. Widely stocked"
"advertising from R.J. Reynolds. Tareyton's filter features a unique two-part design of fiber and activated charcoal that Reynolds contended made the cigarette taste delicious in its ""I'd rather fight than switch,"" marketing campaign. Tareyton was perhaps better known for its advertisements than its sales. In the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular slogan, """"Us Tareyton smokers would rather fight than switch!"""" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product. The slogan ran from 1963"
"their hands. This may have been a myth encouraged to attract interest, but the product was reformulated and marketed as Swarfega, becoming the company's main product. (The company’s name had been changed to Deb Chemical Proprietaries Ltd.) Before Swarfega, mechanics used a variety of harsh home-brewed cleaners such as paraffin (kerosene), sand and petrol. These removed the skin's natural oils, leading to dry, cracked skin and the risk of occupational dermatitis. The effectiveness of Swarfega is due to the hydrophobic ingredients, notably medium-chain (C9-C16) alkanes and cycloalkanes; in combination with an emulsifier (Trideceth-5 in current formulations). These are more efficient"
"powder and washing balls. The former two were shown to be effective in removing stains, while the washing balls were not more effective than plain water. Some organizations recommending against their use are Consumers Union, International Fabricare Institute (now called Drycleaning and Laundry Institute), Maytag, Soap and Detergent Association and Spanish OCU. In February 2011 the Spanish National Institute of Consume (Instituto Nacional del Consumo INC) ordered 14 manufacturers to cease their deceiving advertisement after testing the wash balls and concluding that they are as effective, or even ""less"" effective, than washing with water alone. In August 2012 the Portuguese"
"U.S. Food and Drug Administration (FDA) outlawed its use in non-medicinal products, Armour-Dial replaced it with triclocarban, a synthetic antibacterial compound. Dial became the leading deodorant soap brand in the U.S. From 1953 until the mid-1990s, Dial soap was advertised under the slogan """"Aren't you glad you use Dial? (Don't you wish everybody did?)"""" which became a popular catchphrase. In September 2016, the FDA ruled that antibacterial soaps containing triclocarban and triclosan can no longer be marketed. Dial replaced these ingredients with benzalkonium chloride (for bar soaps) and benzethonium chloride (for liquid hand soaps). In its 2016 ruling, the FDA"
"Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of FeWA and Dreft). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949. Tide claimed it was ""America's Washday Favorite."" Authority was quickly gained in the U.S. detergent market, dwarfing the sales of Ivory Snow; and accelerating the demise of two of its main competing products, Rinso and Gold Dust Washing Powder, both then Lever Brothers brands. These other brands came in the more familiar soap-powder and soap-flake"
"fullback Craig ""Ironhead"" Heyward promoting the Zest bodywash product: a liquid in a plastic bottle. Television commercials would incorporate the slogan as part of the jingle and end with someone displaying a towel with the ""Zestfully clean"" slogan on the back; these towels have often been given away in company promotions. The trademark was originally used (1958 to 2006) to market a ""deodorant bar"" that included both standard soap and synthetic detergent ingredients. The synthetic detergent prevented the deposition of soap scum in the presence of hard water. Marbled in appearance, it originally came in two forms: the Aqua and"
"by ""Barry Scott"", a brashly enthusiastic character played by Neil Burgess, who claims that Cillit Bang can remove limescale, rust and ground in dirt. In one advert, he places a copper plated one penny coin in Cillit Bang to demonstrate the product's cleaning ability to remove staining. In January 2016, Reckitt Benckiser launched its first global campaign, starring dancer Daniel Campos. International versions of the advert use different presenters, known as Martin Grellis in Australia and New Zealand, and Dan Dolan in North America, although recent spots feature Neil Burgess as Barry Scott. Dan demonstrates the cleaning methods seen in"
"that the product held ""20 times its weight in liquid"". Later, the infomercial was changed to Offer claiming the ""ShamWow!"" held ""12 times its weight in liquid"", then again to ""10 times"". ""Consumer Reports"" did its own test on the product and found that it does indeed hold 10 times its weight in liquid but no more. Offer says that he has sold millions of the towels. In contrast to claims that the absorbency of the towels are over-hyped, he responds that returns are low. Pitchman Billy Mays had been promoting a similar product called Zorbeez two years prior to"
"an advertising budget at $7.1 million. Gleem continued to become less prevalent when the American Dental Association granted Crest approval for the ADA logo. In addition, Crest contains stannous fluoride which has been said to strengthen and protect tooth enamel, calcium and fight gingivitis and bacterial infection, but is often irritant, abrasive and stains, while sodium fluoride (contained in Gleem) is more gentle, does not stain, but requires more application (longer or more brushings) to further prevent bacterial infections and can have little effect with calcium. In 1975, Gleem was supported by $6 million in television advertising alone. In August"
"base. The Fairy brand has expanded further from the soap-based products, and is now also used on automatic dishwashing products; the latest being ""Fairy Activebursts"". These are pouches of powder and specially formulated washing-up liquid, which are specifically designed for domestic dishwashers. There are also other variants, a power spray for cleaning pots and pans and for a period of time a foam/mousse was sold. In the 2006 BBC television series ""Life on Mars"", DCI Gene Hunt (Philip Glenister) and his men mockingly sing the Fairy liquid commercial jingle to a group of uniformed officers examining a crime scene while"
"discontinued. The detergent was again reformulated, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved Rinso now had ""sunshine whiteners"". There was heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a Sunshine Rinso jingle, set to ""You Are My Sunshine""). Sales did not improve appreciably, and Rinso eventually disappeared from store shelves by the mid-1970s, although the liquid detergent Rinso Blue could still be seen on American shelves as recently as the late 1980s. In 1953 it was the first"
"1980s when one of Persil's competitors, Daz, introduced a new formula that also increased cleaning performance, but caused allergic reactions in a small but noticeable percentage of the population). To this end they decided to split the catalyst agent (together with some fabric softening agents) into a new product, Persil Power. In May 1994, Persil Power was launched with a large publicity campaign, but a number of problems soon became apparent. Despite the large publicity campaign, the sales of Persil and Persil Power did not significantly increase, because Persil by itself was capable of dealing with most stains. The most"
"claims to have sold 50,000 copies via direct order and 50,000 more in stores. In 2010, he advertised Eminem's ""Recovery"" album. In 2006, Offer began to market a cleaning product that he saw in flea markets, an absorbent towel that he called the ""ShamWow!"" The title of the product derives from the French pronunciation of the chamois, often shortened to ""shammy"" in English. Offer visited the factory in Germany where the product is made, and he decided to incorporate that fact into the TV pitch. The advertisement, filmed in the summer of 2007 with a budget of $20,000, received critical"
"Cohn & Wolfe’s fifth annual Authentic Brands report. In 2017 the company’s Clorox brand launched an ad campaign to “establish a higher purpose for our brand,” by championing a “cleaner world where people thrive.” Also in 2017, the company’s Burt’s Bees brand announced its biggest product launch in the beauty category through the “I Am Not Synthetic” campaign. During 2006 and 2007, a Clorox commercial that aired nationally showed several generations of women doing laundry. The commercial included the words ""Your mother, your grandmother, her mother, they all did the laundry, maybe even a man or two."" Feminists criticized the"
"on such a product, culminating in the 1976 product launch of the Merit brand. One key tactic was to ""enrich"" the product by applying extensive efforts in flavour chemistry and additives. Philip Morris seemed proud of the fact that they had managed this while using ""less than 100 flavorants"". While the advertising did boast about the product being ""enriched"", it did not disclose any of these less than 100 flavouring chemicals to consumers. Internal industry documents reveal that in order to convince consumers that Merit had low tar as well as great taste, the ads had to be absolutely believable"
"at municipal waste-treatment facilities. Target and Nice-Pak agreed to settle the case in 2018. In 2015, the City of Wyoming, Minnesota launched a class action suit against six companies including Procter & Gamble, Kimberly-Clark and Nice-Pak, alleging they were fraudulently promoting their products as 'flushable'. Wyoming dropped the lawsuit in 2018, as there was no proof that it has raised maintenance costs. In 2016, several British water companies including Wessex Water began a campaign advising consumers not to flush wet wipes because of the added maintenance costs. Wet wipe A wet wipe, also known as a wet towel or a"
"Tide (brand) Tide is a laundry detergent owned and produced by American multinational Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market. The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's ""Gold Dust Washing Powder"" (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that"
"on ""The Sims Social"". On March 14, 2015, Johnson & Johnson announced a deal for Jazz Jennings to appear in Clean & Clear commercials. In 2004 the brand departed from the anti-acne market in launching Morning Burst Facial Cleanser, a general facial cleanser with vitamin C. Nora Zehetner was the line's initial spokesperson. In 2011 the Morning Burst line expanded to include body washes. In 2014, Morning Burst cleansers were among the top 20 leading skin care brands in the U.S., with a market share of 4.5%. Johnson & Johnson launched Clean & Clear Advantage in the 2000s as an"
"Daz (detergent) Daz is the name of a popular laundry detergent on the market in the United Kingdom and Ireland and was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the ""Daz Doorstep Challenge"" series of commercials, which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy"
"in a move to emphasize the shortened brand name ""Mobil"" in promotional efforts, although Mobiloil continued as a single-word term until the 1970s. After a few years of advertising Mobil gasolines as ""Megatane""-rated and as ""High Energy"" gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as ""Detergent Gasolines"", due to the inclusion of additives designed to clean carburetors and various internal engine parts. During the early 1970s, Mobil ran a TV commercial featuring a character known as ""Mr. Dirt"" to show the ruinous effects that dirt had on automotive engines for which a tank of"
"the UK in the 1970s and 1980s. In 2000, the advertisement polled 18th place in the Channel 4 ""The 100 Greatest TV Adverts"" programme, and an ITV list in 2005. Shake n' Vac Glade Shake n' Vac is a powdered carpet freshener. The powder is shaken onto the carpet before vacuuming. It is marketed and sold in the United Kingdom by S. C. Johnson & Son. First sold in 1979, the product became well known because of its popular ""Dancing Woman"" television commercial during the 1980s, and the television advert was voted one of the most popular in Britain. First"