What brand of lager was advertised using the slogan follow the bear
"of Scottish & Newcastle, including the Hofmeister brand. In 2016, Spencer Chambers and Richard Longhurst acquired Hofmeister from Heineken. The beer relaunched in October 2016 with new branding and a revised recipe. In 2017, Hofmeister won the Best Lager award at the International Wine & Spirits Competition (IWSC), becoming the first lager to be given five stars at the awards. Since 2016, Hofmeister has been brewed by Schweiger, a German brewery located in Markt Schwaben near the Ebersberger Forest in Bavaria. Hofmeister uses spring water from Schweiger's well, as well as locally grown barley and hops from the Hallertau region."
"His remaining founder and brother Charles decided to name the company's first ever lager, Tusker, since large, male elephants indigenous to East Africa, were called tuskers. It was in this year that the elephant logo, that is synonymous with Tusker Lager, was incorporated. The slogan ""Bia Yangu, Nchi Yangu"", means ""My Beer, My Country"" in Swahili. In early 2008, the UK supermarket chain Tesco began selling Tusker, followed soon after by Sainsbury's. ""Tusker Lager"", ""Tusker Malt Lager"", ""Pilsner"" and ""White Cap Lager"" have received each a Gold Quality Award at the World Quality Selections, organised yearly by Monde Selection, a"
"broadcasts, and other promotions. Bundy R. Bear A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, was produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. The advertisements have been cited as a favourite among Australia's youth. Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through"
"Bundy R. Bear A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, was produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. The advertisements have been cited as a favourite among Australia's youth. Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL"
"the cross entirely and replaced it with a large cursive ""L"". With the rise of premium beer, lead by Coors and Millers, Lucky Lager changed the logo in an attempt to maintain itself relevant in the beer market. With the subsequent decline and end of Lucky Lager in the US, the beer continues to operate with an ever-changing identity under the control of Labatt, owners of the brand rights in Canada. The original advertising for the Lucky Lager brand centered on the large X emblem present on packaging and other marketing material, including the ""Bonded Beer"" slogan and age-dated beer"
"of Canadian lager in Australia, Canada, and South Africa. In the Ireland and the United Kingdom the same beer has been sold as Carling (without 'black label') since 1997. In Sweden it is known as Carling Premier. Black Label is a brand of beer well known throughout the former British Empire, where it was known for its slogan ""Hey Mabel, Black Label!"" The most famous slogan for this product was, ""I bet he drinks Carling Black Label!"" which was a reworking of an unsold campaign for the UK Milk Marketing Board, ""I bet he drinks milk!"" In several countries it"
"criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions. A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, were produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. The advertisements have been cited as a favourite among Australia's youth. Bundaberg Rum Bundaberg Rum"
"France in 1922, and for the next 70 years, polar bears appeared sporadically in print advertising. A&W, the leading root beer marketer, filmed their own commercial using polar bears in the summer of 1992. In that commercial, a real polar bear is seen in contrast to a mechanical polar bear that is ice-skating in a fancy skirt. The commercial used the polar bears to distinguish a difference between regular A&W cream soda and sparkling A&W cream soda. They use the real bear yawning to embody the regular cream soda, and they use the ice-skating polar bear to represent the sparkling"
"brewery in 1877. Carling's Lager (later renamed Carling's Bavarian Stock Lager, and then Carling's Imperial Club Lager) was the company's first lager brand. Carling's Black & White Lager was introduced in the 1920s and later renamed Black Label Lager, in contrast to their recently launched Red Cap Ale. Due to its strength and price, the brand quickly became popular with the country's working class, perhaps most famously among the loggers and miners of Northern Ontario, where the brand gained a tough, blue-collar image. Around 1990, Black Label had an advertising campaign in Canada, which used the phrase ""The Legend is"
"it is seldom seen in the United States. The motto came from an older advertising campaign in the United States. Another famous Afrikaans slogan for Black Label in South Africa is, """"Black Label sê die bybel"""", which means ""The Bible says (one should drink) Black Label."" The beer was parodied by South African T-shirt company Laughitoff. The slogan was changed to ""Black Labour, White Guilt"", which led to an unsuccessful trademark infringement lawsuit from SABMiller. Carling Black Label Black Label is a Canadian brand of lager distributed by Carling and well-known throughout the former British Empire. In several countries, it"
"a television advertisement where a sombre man labelled as the advertising manager said that they were no longer going to have the tiger, followed a short while later with advertisements for the save the tiger campaign, promotional events featuring real tigers, billboards, and in Europe station pump hoses ""wrapped in tiger stripes"" as well as pop music songs. Tiger imagery can still be seen on the pumps of successor firm ExxonMobil. Esso, along with its sister brands Exxon and Mobil, are official long-term recommended gasoline of Porsche, Bentley, Toyota, Lexus, Daihatsu, Hino, Chevrolet (including Corvette), Cadillac, Opel, Vauxhall, Buick, Holden,"
"used the slogan ""The Amber Nectar"" in Australia and the UK, and ""Australian for Beer"", elsewhere overseas. The overseas advertising of the product often focuses on the Australian connotations of the beer, e.g. with reference to stereotypical Australian imagery such as kangaroos, exaggerated accents, and cork hats. This was true of a campaign in the 1980s fronted by the Australian comedian Paul Hogan. The 2009 campaign for Foster's contains two 40-second adverts, ""Backpacker"" and ""Deep Sea""; both end with the slogan, ""Foster's – get some Australian in you."" The Foster's Lager brand was used as an advertising sponsorship deal with"
"maintained local brand loyalty. One advertising theme was “Refreshing as the Sportsman’s Paradise”, and the beer labels announced ""From the Sportsman’s Paradise…Smooth, Mellow, Golden,"" with a picture of a fisherman reeling in a fish with pine trees in the background. An advertisement titled ""It’s the FLAVOR that wins you!"" had a picture of a skier zooming down a hill, and ""Bosch – The Gold Medal Beer"" below. With ads such as these, Bosch tied itself to local pride in the outdoor activities and natural beauty of the area. The Bosch Brewing Co. was also the third-largest employer in the area."
"read their abridged tagline, ""Probably"", due to France's laws against alcohol advertising). Carlsberg was one of the major sponsors of the 2004 European Football Championship and use the promotional slogan ""probably the best lager in the world""; they were also a sponsor of the 1990 FIFA World Cup. Carlsberg are best known in the UK as the main and shirt sponsors of Liverpool F.C. having sponsored the club from 1992 continuing through to 2016. With Liverpool being the only UK city exhibiting at the World Expo in Shanghai – its twin city, the Carlsberg logo on the Liverpool F.C jersey"
"the brewery after the game, and ranked as one of its most popular advertising campaigns following its premiere. Anheuser-Busch has aired commercials for other beer brands during the game alongside Budweiser, such as Budweiser Black Crown, and Beck's Sapphire. At Super Bowl LI, the company re-launched Busch, and broadcast a Bud Light ad featuring the ghost of its former dog mascot Spuds MacKenzie. Chrysler, and the marques of its current parent company Fiat Chrysler Automobiles, have made repeated appearances during the Super Bowl. From 2011 through 2014, Chrysler became known for running several notable long-form ads; at Super Bowl XLV,"
"said, ""We believe the legend of the Hamm's bear, like that of Paul Bunyan, will grow greater and greater as time goes on."" Hamm's went on to become one of the first companies to create a national pro-sports and college-sports branding campaign. According to Moira F. Harris’ book, ""The Paws of Refreshment: The Story of Hamm’s Beer Advertising,"" Hamm's claimed to be the biggest TV and sports radio beer sponsor in the country by 1964. The Hamm’s Bear ads were run in support not only of the Minnesota Twins and Vikings; but also of the Chicago Blackhawks, White Sox, Cubs"
"to reflect the parent company's name. Scottish & Newcastle employed 40,000 people in the United Kingdom and Europe, brewing beer at: S&N owned or co-owned three of the top ten beers in Europe. In addition to these key brands, its portfolio included other well-known drinks brands (acquirer in brackets): Brands licensed to them included: The Hofmeister brand was a 3.2% abv pale lager produced by Scottish Courage (later Scottish & Newcastle) from the 1980s to 2003. The brand was marketed in the 1980s with a series of advertisements featuring a bear, George, with a shiny, yellow jacket and a pork"
"beer brand. An illustration of the ship is found on the label as well as the cap. The schooner was donated to the Province of Nova Scotia in 1971. The Oland family sold their breweries to Labatt in 1971, and Schooner has since been produced under the InBev umbrella. Once a popular brand of beer in eastern Canada, Schooner had many memorable advertising campaigns that included such taglines as """"The Schooner, the better"""", """"I'd sooner have a Schooner"""", and """"Quaff a Schooner Beer"""". Although the marketing campaigns have long since ceased, Schooner is still carried by liquor stores across the"
"also did commercials for the Preview Subscription Television Service seen on stations around the country including WCLQ/Cleveland, KNDL/St. Louis and WSMW/Boston. As money ran short, he began directing commercials to make ends meet, including the famous British ""Follow the Bear"" commercials for Hofmeister lager. In 1981, Welles hosted the documentary ""The Man Who Saw Tomorrow"", about Renaissance-era prophet Nostradamus. In 1982, the BBC broadcast ""The Orson Welles Story"" in the ""Arena"" series. Interviewed by Leslie Megahey, Welles examined his past in great detail, and several people from his professional past were interviewed as well. It was reissued in 1990 as"
"TV ad plays off common depictions of St Bernard dogs with barrels around their necks, however in this ad they used Alsatians who deliver Kronenbourg 1664 to the deserving. Kronenbourg 1664 (UK) Kronenbourg 1664 is a golden pale lager with an alcohol percentage of 5.00% ABV. It was first brewed in 1664 in the Alsace region of France by master brewer Geronimus Hatt. Kronenbourg 1664 is now produced in the UK by Heineken after being bought from Scottish & Newcastle. The French lager contains Strisselspalt hops, unique to the Alsace, which are used in its brewing process and give the"
"position its brand. The campaign featured a fictitious brand of beer called ""Schludwiller"" beer. A series of popular television commercials depicted Schludwiller as a beer brewed by the ""California-Eastern Brewing Co."" in California. In one of the ads, a ""border patrolman"" played by actor Dick Curtis asked Earl and Vern (the drivers of the Schludwiller Beer truck) ""Well now…where you fellas going with all that beer?"" Schludwiller came complete with its own motto in Latin: ""Quod Nesciunt Sibi Damno Non Erit"" (roughly: ""What they don't know won't hurt them""). The Henry Weinhard's brand, repositioned as a quality microbrew, was able"
"beer in the world"". Carlsberg was featured in the film ""Ice Cold in Alex"" (not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: ""worth waiting for"". Carlsberg has been criticised for breaking their own code of conduct for alcohol advertisement in Malawi. In 2011, ""That calls for a Carlsberg"" was introduced as the new Carlsberg tagline and has appeared in various television adverts since. The new-look marketing"
"beer, the company created The Old Times Lager in 1900. Old Times Lager was changed to Old Style Lager after a lawsuit in 1902, and remained Old Style for the remainder of the brand's life. The company bought the rights to the Old Style label and a Grenadier holding a stein, for their advertisements, in 1905. Despite the trademark of the brand, several competitors created beers with similar sounding names, prompting Heileman to add a red triangle to their advertisements in 1914, indicating that anything without the red triangle is not genuine Old Style brand. Heileman had to discontinue Old"
"Lucky Lager Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company, and Canadian brand ownership held by Labatt Brewing, which is now part of AB InBev. Originally launched in 1934 by the San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the West during the 1950s and 1960s. The General Brewing Company was founded in San Francisco, California by Eugene Selvage (who would remain owner and CEO until 1961).[1][2][3] Eugene teamed up with Paul C. von Gontard, a grandson of Aldophus Busch, and German"
"The Real Bears The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the ""Open Happiness"" ads, and was produced with the help of Alex Bogusky. Michael Jacobson said that the ad was ""...our attempt to reposition soft drinks from a source of happiness to a major cause of disease."" CSPI chose Bogusky to direct the ad because, they said, they had long admired his work in creating anti-tobacco ads through his agency,"
"ceremonies. At its early history STAR lager was promoted as a home made brand with international standards. In 1954, the brand won the bottled beer category at the British Empire and Commonwealth Bottled Beer Competition. In the 1970s,the brand was affiliated with sponsorship of the Nigerian Chess Championship, Table Tennis Competition and a cycling competition. The advertising agency used during the period was LINTAS. STAR Lager STAR Lager is a Nigerian beer produced by Nigerian Breweries. After the end of World War II, UAC under the leadership of Frank Samuel promoted the establishment of a beer company in Nigeria. In"
"marketing budget. The Budweiser from Budějovice has been called ""The Beer of Kings"" since the 16th century. Adolphus Busch adapted this slogan to ""The King of Beers."" This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States. In the late 1980s, Bud Light ran an advertising campaign centered around a canine mascot, Spuds MacKenzie. In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL. Budweiser pays $20 million annually for MLB licensing rights. Budweiser has produced a number of TV advertisements, such as the Budweiser Frogs, lizards impersonating"
"subsequently been demolished and the distribution facility resold. The shell of the main office building, a historic structure, remains (barely) standing on Lamberton Street. The release was accompanied by print advertisements, chiefly depicting African Americans enjoying the beverage, with slogans such as ""Live a little on very little"". The drink was pitched as a ""poor man's champagne"". The beer's packaging and label resembled that of wine. The beverage's huge initial success has ensured the brand's continuity, and likely contributed to the current popularity of high-alcohol Malt Liquors. The brand has been passed along a succession of companies, most recently acquired"
"campaigns with their sponsorship, notably the 1989–90 BTCC Ford Sierra RS500 of Tim Harvey and Laurence Bristow, which was sponsored by Labatt. Throughout the two seasons, the car bore a ""Please Don't Drink and Drive"" message. Some stadiums, particularly in the U.S., bear the names of breweries or beer brands via naming rights arrangements, such as Busch Stadium, Coors Field, and Miller Park; those three venues are all in or near the cities of their headquarters. Diageo are a major sponsor of many sporting events through their various brands. For example, Johnnie Walker sponsor the Championship at Gleneagles and Classic"
"""The Van"", being sold out of a cooler at a van show. In the 1993 film ""Kalifornia"", Lucky Lager is the favorite drink of the Brad Pitt character. Lucky Lager is featured in the 1982 Black Flag video ""TV Party"".[citation needed] In the television show Greg the Bunny, a Lucky Lager sign appears in the 'Rabbit Redux' episode.[citation needed] In the 1965 film ""A Patch of Blue"" a Lucky beer truck appears in one scene. Lucky Lager Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company, and Canadian brand ownership held"
"2015 Foster's adverts featured ""Good call"", in which numerous Britons phone up Australians Brad and Dan for general advice. Foster's Lager Foster's Lager is an internationally distributed brand of lager. It is owned by the international brewing group AB InBev, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International. Foster's annual sales amount to around 500 megalitres worldwide, largely buoyed by UK sales, where it is the second highest selling beer after Carling. While known internationally as the quintessential Australian beer"
"the can."" was the tag line in radio advertisements of the day. King Snedley's Beer King Snedley's Beer was a beer brand briefly produced by Lucky Lager in the 1970s. The brand was an attempt to recapture younger drinkers who were losing interest in Lucky Lager. The whimsical advertising portrayed Snedley as the King of Hopland, where the royal family was dedicated to brewing good beer. There is no agreement over whether the beer was simply a repackaging of Lucky Lager. Due to the short time the brand was on sale, its cans are now collectible. There were later reissues"
"Lager was launched in San Francisco via a series of newspaper ads, billboards, and advertisements on street cars. The ads announced Lucky would be a beer of high quality and would follow the tradition of German beers - being made with high-quality ingredients, in a high-quality brewery, and with thorough aging. It was launched to significant fanfare and grew steadily, becoming the #2 selling beer in California by 1937. Starting in 1935, Lucky encouraged people to take the taste test and that they would choose Lucky. The General Brewing Company invested $1,000,000 to open its first brewery in San Francisco."