"and the UK, and people in those markets refer colloquially to the breed as a ""Dulux dog"". Over the years, different dogs have appeared in the advertisements, all very similar in appearance, as most of them have been selected from a closely related line of pedigree dogs. The first Dulux dog was Shepton Dash, who held the role for eight years. His successor, Fernville Lord Digby, was the most famous Dulux dog and also made his owner, Cynthia Harrison, famous. When filming commercials, Digby was treated like a star and was driven to the studio by a chauffeur. Barbara Woodhouse"
"Lassie had a Basset friend named Pokey early in the ""Lassie"" television series. Other famous TV Bassets are the wisecracking Cleo from ""The People's Choice"", Columbo's dog Dog, and the sheriff's dog Flash in ""The Dukes of Hazzard"". Basset Hounds are often used as advertising logos. The logo for Hush Puppies brand shoes prominently features a Basset Hound whose real name is Jason. Basset hounds are occasionally referred to as ""hush puppies"" for that reason. A basset hound also serves as the companion to the lonely Maytag Man in Maytag appliance advertisements. Tidewater Petroleum advertised its ""Flying A"" gasoline using"
"The labels represented 6.5 million cans of Campbell's products sold. Campbell's paid the Wrather Company $7 million a year to air its commercials. The soup company's profits rose seventy percent over its pre-""Lassie"" days. Lassie was spokesdog for Recipe Dog Food, a Campbell's product introduced in 1969, which was reportedly based on the homemade stew mixture Weatherwax prepared for Lassie. Printed advertisements for the product announced, ""Now all dogs can come home to the dinner Lassie comes home to."" In its first year, Recipe earned $10 million for Campbell's, and, in its third year, $40 million. To help boost sales,"
"years later the famous Old English Sheepdog was used in advertisements, to the point where ""Dulux dog"" has become a common nickname for the breed. The name Dulux is derived from the words Durable and Luxury. In May 2010, alongside Dulux Valentine, Coral and Marshall, Dulux launched the 'Let's Colour Project', a global marketing campaign featuring the painting of public spaces with bright colours. The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in advertising campaigns in 1961. Since then they have been a constant and highly popular feature of Dulux television and"
"the Nestlé Purina PetCare Company. For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a ""spokescat"" for the brand in the 1990s. Alpo was the sponsor of the debut broadcast of the long-running television news magazine ""60 Minutes,"" on September 24, 1968. Alpo is also known for its marketing campaigns that target the owners of ""real dogs,"" making"
"may be used to keep a dog's fur out of its eyes. Many people trim their dogs' coats to a more manageable length. A professional quality electric shear reduces time spent trimming. However, dogs that are being shown in conformation must retain their natural coat. Some people shave their Sheepdog's hair and spin it into yarn. The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in Australian advertising campaigns in the 1960s. Since then they have been a constant and highly popular feature of Dulux television and print advertisements in Australia, South Africa"
"snob appeal. The company was the first to erect a billboard in London. James Spratt (?–1880) was an electrician and lightning rod salesman from Cincinnati, Ohio who became the first to manufacture dog biscuits and other products for canines on a worldwide scale ""circa"" 1860. The creation of Spratt's brainchild – the ""Patented Meat Fibrine Dog Cake"" – was inspired after his observation of street dogs devouring ship hardtack on the docks of Liverpool, England. His company was established in Holborn, London and his first dog cake, a concoction of blended wheat meals, vegetables, beetroot and meat, was prepared and"
"Abner) Don't Marry That Girl!!"" Other promotional tie-ins included the Lena the Hyena Contest (1946), the Name the Shmoo Contest (1949), the Nancy O. Contest (1951), the Roger the Lodger Contest (1964) and many others. Capp also excelled at product endorsement, and ""Li'l Abner"" characters were often featured in mid-century American advertising campaigns. Dogpatch characters pitched consumer products as varied as Grape-Nuts cereal, Kraft caramels, Ivory soap, Oxydol, Duz and Dreft detergents, Fruit of the Loom, Orange Crush, Nestlé's cocoa, Cheney neckties, Pedigree pencils, Strunk chainsaws, U.S. Royal tires, Head & Shoulders shampoo and General Electric light bulbs. There were"
"Anderson, Clayton was sold to Kraft. The trademark today (2017) belongs to dVour Brands Corp of Chicago, IL with plans to revive it in 2018. Gaines-Burgers Gaines-Burgers was a brand of dog food. It was introduced in 1961 by General Foods, and production ceased in the 1990s. The product consisted of individually wrapped patties of moisturized dog food that resembled a hamburger. Unlike hamburgers, the Gaines-Burgers could be stored at room temperature for long periods of time. The technique was later used for human foods. Gaines-Burgers was named after the former Gaines Food Company of Sherburne, New York, a major"
"dietary, Cathary devised a cereal–based recipe, which he prepared in an oven in his garage. The diet successfully alleviated the problems pets were presented with, so in 1968, Cathary registered the food with the trademark “Royal Canin”. He closed his veterinary practice to concentrate on manufacturing and distributing the feed. An extruder was imported from the U.S. and Royal Canin became the first manufacturer of dry pet food in France and the first European company to use an extruder. The target market was primarily breeders and German Shepherd associations; television advertising was used to promote the product, something which was"
"baked on the premises of Walker, Harrison and Garthwaite, a firm which then claimed to have baked the first dog biscuit. Spratt was not only the first to manufacture pet foods but the first to farm out his production. His ""Dog Cakes"" were initially sold to English country gentlemen for their sporting dogs. In conjunction with Spratt's operation, the first colored display billboard was erected on a retail store in London depicting a Native American buffalo hunt, the alleged meat source of Spratt's ""Meat Fibrine"". Spratt was always secretive about the meat source for his product, and, after selling the"
"horse meat"", advertised as ""lean, red meat"". In the 1950s, Ken-L-Ration was the major sponsor of a local TV show in New York City called, ""We Love Dogs."" Each week a dog or puppy was featured as the prize in a contest. Viewers were invited to write and send letters to explain why they should win the dog. The next week, the winning letter was read and the winner appeared on the show and was given the dog. The brand is most notable for a popular advertising jingle from the 1960s. The jingle was based on the song ""My Dog's"
"Old English Sheepdog; the company using the breed since 1961 in their advertisements that led to the breed's popularity around the world. An Old English Sheepdog accidentally drinks a liquid growth formula (a form of experimental fertilizer) and expands to gigantic proportions. Two criminals steal Digby and sell him to a circus. Digby later escapes and roams across the countryside of the United Kingdom. The boy who owns Digby, as well as the scientist who worked on the growth formula, both realize that Digby is still growing and will cause enormous damage unless something is done immediately. The scientist finds"
"to anyone who sent in 10 cents and a label from the sponsor's product. The 275,000 responses ""delighted sponsors and convinced many stations to carry the program."" At another time, members of the audience were invited to submit suggestions for a name for Harum's horse, and more than 400,000 responded. The ""Encyclopedia of Radio"" noted that ""David Harum"" was one of the first radio programs in which products were promoted by the star rather than the announcer. In 1938, Bab-O's manufacturer, B.T. Babbitt, ventured away from cleaning products to introduce David Harum dog food. Purchasers could obtain a dog leash"
"Shaw-Barton. Upon the calendar's release in 1955, demand was so great that the company reprinted it many times. Ballantyne then went on to paint one of the most famous advertising images ever, when Coppertone suntan lotion asked her to create a billboard image in 1959. That image, of a pigtailed girl with her bathing suit being tugged down by a small dog, has become an American icon. Her 3-year-old daughter Cheri Brand was used as the model for the girl. Joyce Ballantyne eventually moved into the realm of portraits and fine art, painting the portraits of scores of entertainment and"
"mascot to represent the Churchill brand, and differentiate it from the former UK Prime Minister, Winston Churchill. A staff competition led to the adoption of a bulldog. The bulldog is a well known symbol of British identity, which is appropriate for a company with that name. The first Churchill dog was a real bulldog called Lucas. The company first used a nodding dog in 1996. Churchill began selling nodding dog characters in 1997, and the character is now synonymous with the brand name. In the company's television advertising, the computer animated Churchill dog used to be asked whether he could"
"period manufacturing the enormous quantity of five tons a-week !"" (1828) In later years, dog biscuits began to be made of meat products and were sometimes treated as synonymous with dog food. In 1871, an ad appeared in ""Cassell's Illustrated Almanac"" for ""SLATER'S MEAT BISCUIT FOR DOGS - Contains vegetable substances and about 25 per cent of Prepared Meat. It gives Dogs endurance, and without any other food will keep them in fine working condition."" In England, Spratt's Dog Biscuits not only obtained a patent but seems to have claimed to have invented the food: In at least one case"
"England and may have been an ancestor. Most fanciers agree that the Bearded Collie was among the original stock used in developing today's breed.<ref name=""Clark/Brace""></ref> Some speculate that the Russian Owtchar was among the breed's ancestors. The Old English Sheepdog was at first called the ""Shepherd's Dog"" and was exhibited for the first time at a show in Birmingham, England, in 1873. There were only three entries, and the judge felt the quality of the dogs was so poor that he offered only a second placing. From that beginning, the breed became a popular show dog, and, although the shape"
"slogan ‘froth out’. The television advert featured the ‘frothybeast’ giving the general public an insight to his ‘frothy life’. The ‘frothybeast’ advertising campaign lasted until the end of April 2013. A Wispa Gold version of the Wispa Hot Chocolate was launched in February and in July, Cadbury launched Wispa Biscuits. Wispa Wispa is a brand of chocolate bar manufactured by Cadbury using aerated chocolate. The bar was launched in 1981, as a trial version in North East England and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero (now owned by"
"with the December 26 show. NBC began broadcasting the show nationally on July 2, 1951. The dog originally was named ""Little Nipper"" and resembled the mascot of the show's sponsor, RCA Victor which used a Dalmatian referred to as Little Nipper, but it was rechristened when RCA Victor dropped its sponsorship. Other major sponsors included Coca-Cola and the Walter H. Johnson Candy Company, makers of Powerhouse candy bars. The show aired on NBC until November 1952, and was seen on ABC beginning in December. The last telecast was seen on May 7, 1954. In January 1995, Ira Gallen resurrected the"
"brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016. Winalot Winalot is a popular brand of dog food sold in the United Kingdom and Ireland. The name was first used in 1927 for dog biscuits by Spillers Ltd; they were initially marketed as a food for racing greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s. The Spillers business was acquired in 1998 by Nestlé, after which point the Winalot brand was expanded to include a wide range of dry and tinned dog"
"Kennomeat Kennomeat was a popular brand of canned dog food sold in the United Kingdom. It was particularly popular in the 1960s due to a successful series of TV commercials which reversed the role of dogs and their masters. Robert Wilson & Sons were an established manufacturer of pet foods, with canneries in Barrhead near Glasgow and at Malone in Belfast, Northern Ireland, and in the 1930s they registered the names ""Kennomeat"" and ""Kattomeat"". The respective products for canines and felines were not launched until the 1950s, but soon took 20 per cent of the British pet food market. In"
"Lady Greyhound Lady Greyhound was a marketing mascot of the US Greyhound Lines bus company in the 1950s. The Greyhound Lines had used the greyhound symbol since the 1920s but by the 1950s it was competing with the increase of the private car ownership. Grey Advertising, Greyhound's advertising agency, came up with a marketing campaign using an animal mascot. The first dog to take the mantle was a white and gold greyhound born on January 28, 1957 in Clay Center, Kansas. Her TV career began as a puppy in a Greyhound TV commercial in ""The Steve Allen Show"" where she"
"hair to fill a mattress - the dog was constantly groomed during the shoot. King Hotspur of Amblegait was used from 1974 to 1979 and appeared in over fifty television programmes as well as his public appearances for ICI/Dulux. Apart from Dash, all the Dulux dogs have been breed champions, and five of them have won 'Best in Show' prizes. The Dulux dog was placed at No. 51 in Channel 4's ""100 Greatest Television Adverts"". In Australia and New Zealand, Dulux has been involved with the manufacture and marketing of paint and related systems since 1904, and is the largest"
"or veterinary care. Pedigree Petfoods Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia. In 1934, Mars Limited, a division of the large American confectionery company, that had been based in Slough since 1932, acquired Chappel Brothers in Manchester. This company took low-quality meat and canned it as dog food, branded as ""Chappie"". In 1951, annual sales reached £1m, and the company moved to Melton Mowbray, using a former sewing-thread mill previously used by Patons and Baldwins. In 1953,"
"Company hired a small advertising company in Atlanta, Georgia called Cole, Henderson, Drake (CHD) to develop a new advertising campaign for their line of baked beans. The new ad focused on the ""secret family recipe"", and introduced Jay Bush (Condon's son) as the company's spokesperson. The ad performed well in test markets in 1993, and was released nationally in May 1994. In the summer 1995, a new ad paired Jay up with a mischievous, talking golden retriever named Duke. Modeled after Bush's real-life pet golden retriever of the same name at the time (the dog itself experienced stage fright and"
"Bigger Than Your Dog"" written by Tom Paxton. The advertisement consisted of two children, one of whom was a young Richard Marx, singing This jingle is now being used by KIA automobiles. It says: Until 1968, Ken-L Ration was the sponsor of the pet kennel at Disneyland, known as Ken-L Land. Like several other dog food brands, Ken-L Ration issued a yearly award to brave or heroic dogs, titled the ""Ken-L Ration Dog Hero of the Year Award"". The last known year this was issued was 1996. Ken-L Ration Ken-L Ration was the name of a brand of canned and"
"(dog food) and Whiskas (cat food), as well as kitekat (cat food) and Pal (dog food). The slogan used for many years for Pedigree dog food is ""Top breeders recommend it"" with a current slogan of ""We're for dogs"". For Whiskas the old slogan was ""8 out of 10 owners say their cat prefers it"" and for Pal it is ""Prolongs Active Life"". In Australia, the Pal dog food brand was progressively replaced by the Pedigree logo during the 1980s-2000s. In the United States, the original slogan for the Pedigree brand was ""Recommended by top breeders"". It was replaced in"
"such as canned vegetables, and stocked a larger quantity of items, priced low for high-volume sales, such as beer, soda, coffee, cigarettes, and candy. In 1976, it became one of the first convenience store chains to be open 24 hours a day. Also that year, it adopted its now-famous ""QT"" logo. QuikTrip had its own branded goods marketed from the 1970s to the 1980s, including QT Beer—QT for ""Quittin' Time"". The ad campaign, ""It's QT Time Again"", would often show a dog named Lamar. The dog's owner was portrayed in television commercials by actor Ben Jones, who often asked the"
"Winalot Winalot is a popular brand of dog food sold in the United Kingdom and Ireland. The name was first used in 1927 for dog biscuits by Spillers Ltd; they were initially marketed as a food for racing greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s. The Spillers business was acquired in 1998 by Nestlé, after which point the Winalot brand was expanded to include a wide range of dry and tinned dog foods and snacks. Winalot is now marketed by Nestlé Purina PetCare, and is the UK's second biggest-selling dog food"
"– 13 Dogs and 1 Cat Eating with Human Hands and the Apparently Kid's First Ever TV Commercial. According to Katie Tyson, Freshpet's Marketing Manager, Apparently Kid's First Ever TV Commercial was released to ""drive brand awareness."" In April 2014, it was reported in MediaPost that Freshpet in partnership with Whole Foods Market intends to introduce a national poster contest. Each Whole Foods Market store will design a poster and Freshpet will make donation to the winning store's favorite pet charity. The YouTube video ""Le Holiday Feast"" was a joint venture between Freshpet and the Humane Society of Utah to"
"Gaines-Burgers Gaines-Burgers was a brand of dog food. It was introduced in 1961 by General Foods, and production ceased in the 1990s. The product consisted of individually wrapped patties of moisturized dog food that resembled a hamburger. Unlike hamburgers, the Gaines-Burgers could be stored at room temperature for long periods of time. The technique was later used for human foods. Gaines-Burgers was named after the former Gaines Food Company of Sherburne, New York, a major pet food company acquired by General Foods in 1943. In November 1982, General Foods introduced ""Improved Gaines-Burgers Cheese"", advertised as made with cheddar cheese. The"
"Beggin' Strips Stupid Dog Contest on July 4, 1999. This contest offers multiple monetary prizes, the grand prize being a $5,000 supply of Beggin' Strips per year and a trip to see the ""Late Show with David Letterman"" in New York. Beggin' Strips Beggin’ Strips is a brand of pet food and pet snack manufactured by Nestlé Purina PetCare. The product was first manufactured by Ralston Purina. The product's tagline is ""Dogs Don't Know It's Not Bacon"", which appeared in U.S. television commercials in the 1990s. The product is manufactured to resemble bacon strips. Beggin' Strips were first sold in"