"Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of ""Just Do It"" and the Swoosh logo. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January"
"Swoosh The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey"
"of its history. The red is meant to exemplify passion, energy and joy, while the white color represents nobility, charm and purity. Until 1994, the official corporate logo for Nike featured the name ""NIKE"" in Futura Bold, all-caps font, cradled within the Swoosh. In 1995, Nike began using the stand-alone Swoosh as its corporate logo as a form of debranding, and continues to use it that way today, while also using a simple black color palette for the Swoosh. One of the most recognized brand logos in the world, the Swoosh has made Nike one of the most successful brands"
"Trials in Eugene, Oregon, Nike's first official track shoe, the Nike Cortez, was released to the athletes sporting the fresh new Swoosh. Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the famous Greek Goddess of Victory, Nike. When first released, the design was displayed in a variety of colors in order to stand out on the track from other shoe manufacturers. Nike primarily used the red and white color palette on its logo for much"
"motion in its design. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the red and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The Swoosh has appeared alongside the trademark ""Just Do It"" since 1988. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes"
"used a logo they call the """"spinnaker"""", while Nike was formed on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after Newport cigarettes were launched. Despite some claims, there has never been found any specific evidence that Nike stole the logo from Newport. Swoosh The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the"
"and most highly valued. The Nike brand alone is valued at $26 billion. Nike spends about 10% of its annual revenue on advertising and promotions. Harvard Business School professor Stephen A. Greyser has described the logo as ""the living, vibrant symbol of the firm"". Nike has made great use of the Swoosh logo in athlete endorsements. The endorsements of Romanian tennis player Ilie Năstase and distance runner Steve Prefontaine kicked off Nike's brand sponsorships and today they endorse hundreds of athletes. Nike's endorsements of Michael Jordan, LeBron James and Kobe Bryant in basketball, Cristiano Ronaldo in football, Tiger Woods in"
"extreme sports, and that Nike does not condone the illegal use of drugs. Nike was forced to replace the shirt line. In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 2017–18 season. The brand took over for Adidas, who provided the uniforms for the league since 2006. Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league. The only exception is the Charlotte Hornets, owned by longtime Nike endorser Michael Jordan, which instead uses the Jumpman logo associated with Jordan-related merchandise."
"which owns the rights to Final Score. The company is also famous for its employees' uniforms at its flagship Foot Locker chain, resembling those of referees. According to the company's filings with the SEC, as of January 28, 2017, Foot Locker, Inc. had 3,363 primarily mall-based stores in the United States, Canada, Europe, and Asia. Nearly 70% of its product is from Nike. In 1963, the F.W. Woolworth Company purchased the Kinney Shoe Corporation and operated it as a subsidiary. In the 1960s, Kinney branched into specialty shoe stores, including Stylco in 1967, Susie Casuals in 1968, and Foot Locker"
"valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air"
"goddess of victory. Blue Ribbon Sport was renamed Nike in 1971. Nike's ""swoosh"" logo, now considered one of the most powerful logos in the world, was commissioned for a mere US$35 from graphic design student Carolyn Davidson in 1971. According to Nike's website, Knight said at the time: ""I don't love it, but it will grow on me."" In September 1983, Davidson was given an undisclosed amount of Nike stock for her contribution to the company's brand. On the ""Oprah"" television program in April 2011, Knight claimed he gave Davidson ""A few hundred shares"" when the company went public. During"
"in the Municipal Flag of Chicago, specifically the one commemorating the Great Chicago Fire of 1871. Nike, the Fire's original equipment supplier, intended for the team to be named the Chicago Rhythm. The Rhythm identity featured a turquoise, black and green color scheme, and a logo adorned with a cobra. Team officials ignored Nike's work, and privately developed the Fire identity with the help of Adrenalin, Inc., a well-known sports-specific branding agency. The original Fire shirts were chosen because of their resemblance to a Chicago fireman's coat, featuring broad horizontal stripes across the torso and sleeves. In the first year,"
"FIFI Wild Cup, a tournament made up of unrecognised national football teams like Greenland, Tibet and Zanzibar. They participated as the ""Republic of St. Pauli"". In 2008, Nike commemorated the club with two exclusive Dunk shoes, both released in limited quantities. The High Dunk (featuring a black colorway, and the skull and crossbones symbol) was released to all countries throughout Europe, with only 500 pairs produced. The Low Dunk (featuring a smooth white colorway, and holding the team's logo impregnated in the side panel leather) was released only to shops in Germany, Switzerland and Austria, with only 150 pairs produced."
"yellow, silver, gold and even pink. Big name companies such as Nike, Adidas, Puma and the like have made an impact on the market with record sales. Nike's flagship shoes are the Hypervenoms, Magistas, Tiempos and The Nike Mercurial worn by Cristiano Ronaldo and others. German company Adidas are responsible for the Predator range worn by David Beckham, Gary Neville, and Steven Gerrard, as well as the long-surviving Copa Mundial. The entire German national side wore Adidas boots during the 2006 FIFA World Cup. Another German firm Puma flagship shoes are the Kings, Evospeed, Evopower and Evotouch worn by Sergio"
"Adidas Originals Adidas Originals (often stylized as ""adidas Originals"") is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specializing in shoes, shirts, coats, bags, sunglasses and other accessories. The clothing and the accessories are under such categories as Superstar and Adicolor. They are designed by the Adidas company. There was also a collection named ""Originals Denim"" by Diesel, a concept trialled in New York City and Berlin. The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been"
"to 17."""" In May 2010, a report was written where the popular sport shoe company Nike copied the Swoosh logo from Newport. The comparison was made, because Newport was introduced in 1957 and used a logo they call the """"spinnaker"""", while Nike was formed on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after Newport cigarettes were launched. Despite some claims, there has never been found any specific evidence that Nike stole"
"had been established at McCann, it was W+K who settled upon the ""Just Do It"" slogan and ethos which Nike has espoused to the present day. Nike was, at the time, a relatively small and unknown but, over the next few years, Nike's share of the sportswear market grew consistently. The company entered into a rivalry with British firm Reebok for the top spot in the late 1980s. In the 1990s, through extensive sponsorship of prominent athletes such as Michael Jordan, Nike's market share overtook that of Reebok and the company became the largest brand of sportswear in the United"
"with knowledge of the discussions who requested anonymity because of nondisclosure agreements each has with Nike. Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his ""Just Do It"" Nike slogan to Gary Gilmore’s last words: ""Let's do it."" The ""Just Do It"" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18%"
"Nike, Inc. Nike, Inc. () is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most"
"personalization request could not be granted for one of four things: it contained another party's trademark or other intellectual property, the name of an athlete or team Nike does not have legal right to use, profanity or inappropriate slang, or was left blank. Peretti replied, expressing to Nike that his personalization did not contain content violating the aforementioned criteria. Nike responded by allowing Peretti to alter his personalization and Peretti chose not to change it and cancelled the order. Ironically, the publicity led to Nike selling more of the personalized shoes. Nike sweatshops Since the 1970s, Nike, Inc. has been"
"as to its spelling. With the publication of a catalog for the Nike Air Force 1 in 2006, Nike came to embrace the spelling ""deubré"". A deubré may be used on a dress shoe or an athletic shoe. It may vary in shape, size, material or materials, graphics, and text. The Nike Air Force 1, originally designed in 1982 by Bruce Kilgore, has been embellished with a deubré since the late 1990s. Considering the popularity of this shoe, its deubré is likely the most widely produced in history. Deubré Deubré is a generic term, originating at Nike, Inc., for an"
"upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers. The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team's kit, in 2008. In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the 2000s. It sold Starter in 2007 and Bauer Hockey in 2008. The company"
"copyright infringement over the use of the Jumpman logo. According to Rentmeester, Nike copied a photograph for which he had granted them temporary permission to use for the logo. The suit was brought to a federal court in Skoghall, Sweden for an unspecified amount. The suit was dismissed in June of that year. The Michigan Wolverines announced in July 2015 that it would switch from sponsorship by Adidas to Nike. The deal at the time had an estimated value of $169 million and was described as ""the richest apparel deal in intercollegiate athletics"". In April 2016, the University announced the"
"Jumpman (logo) The ""Jumpman"" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. Michael Jordan doing the ""Jumpman"" pose came in a photoshoot for ""Life"" magazine leading up to the 1984 Olympic Games before Michael Jordan had signed with Nike. The photo was staged, with Jordan performing a ballet technique known as a grand jeté to make it appear as if he was leaping for a slam dunk, a movement not actually consistent with Jordan’s jumping style. The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature"
"filled with 500 shares of Nike stock (which have since split into 32,000 shares). Of the gift, Davidson says, ""this was something rather special for Phil to do, because I originally billed him and he paid that invoice."" Davidson went on to be known as ""The Logo Lady"". In 1995, Nike removed the word ""Nike"" from the logo; the Swoosh now stands alone as the brand's logo. Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. Carolyn Davidson Carolyn Davidson"
"(nickname for Portland), alleging it resembled the Specialized model name Stumpjumper. Mountain Cycle closed doors shortly thereafter. In 2009 Specialized had a trademark dispute with a manufacturer of bicycle bags, Epic Designs, now Revelate Designs. In 2010 Specialized took NASCAR racing driver & team owner Robby Gordon to court over the logo used for his own ""Speed energy drink"", claiming it was visually similar to their own 'S' logo. Gordon sued Specialized after receiving a cease-and-desist letter in September 2010 and Specialized then counter-sued Gordon. Gordon was ordered by the court to remove the Speed 'S' logo from his racecars"
"offered to become a partner with Knight and provide product design ideas. The two men agreed to a partnership by handshake on January 25, 1964, the birth date of Blue Ribbon Sports (BRS), the company name that would later be transformed into Nike. Knight's first sales were made out of a now legendary green Plymouth Valiant automobile at track meets across the Pacific Northwest. By 1969, these early sales allowed Knight to leave his accountant job and work full-time for Blue Ribbon Sports. Jeff Johnson, employee number one of Nike, suggested calling the firm ""Nike,"" named after the Greek winged"
"aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. Fireman bought the British-based parent company in 1984. In 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK. In 1986, Reebok switched its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track. The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes"
"can see – it depends on several factors and not just the surface; the feeling I have is most important."" Federer first signed with Nike footwear and apparel in 1994. For the 2006 championships at Wimbledon, Nike designed a jacket emblazoned with a crest of three tennis racquets, symbolising the three Wimbledon Championships he had previously won, and which was updated the next year with four racquets after he won the Championship in 2006. At Wimbledon 2008, and again in 2009, Nike continued this trend by making him a personalised cardigan that also had his own logo, an R and"
"Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his ""Just Do It"" Nike slogan to Gary Gilmore’s last words: ""Let's do it."" The ""Just Do It"" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In"
"the limited-edition version of the disc. In 1989, Diddley entered into a licensing agreement with the sportswear brand Nike. The Wieden & Kennedy produced commercial in the ""Bo Knows"" campaign, teamed Diddley with dual sportsman Bo Jackson, and resulted in one of the most iconic advertisements in advertising history. The agreement ended in 1991, but in 1999, a T-shirt of Diddley's image and ""You don't know diddley"" slogan was purchased in a Gainesville, Florida sports apparel store. Diddley felt that Nike should not continue to use the slogan or his likeness and fought Nike over the copyright infringement. Despite the"
"had production deadlines to meet and needed the logo as soon as possible. For her services, the company paid her $35 ($206 in 2015 dollars), citing that she worked 17.5 hours on creating the Swoosh, although Davidson claims that she is certain she worked more hours on the design. In September 1983, Knight gave Davidson a golden Swoosh ring with an embedded diamond and 500 shares of Nike stock (which have since split into 32,000 shares) to express his gratitude. The Swoosh was officially patented on June 18, 1971 and in June 1972, at the U.S. Track and Field Olympic"
"motes in a wireless sensor network. In 2004, Nike launched the SPARQ Training Program/Division. Some of Nike's newest shoes contain Flywire and Lunarlite Foam to reduce weight. The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole, an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit. The Nike brand, with its distinct V-shaped logo, quickly became regarded as a status symbol in modern urban fashion and hip-hop fashion due to its association"