"2016, Lamar purchased advertising rights in 5 major U.S. city markets from Clear Channel Outdoors for $458.5 million. Lamar Advertising Company Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the U.S, Canada, and Puerto Rico. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States, Canada and Puerto Rico. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014. Lamar Advertising"
"All these different management strategies can be seen as means of differentiation from other competitors in order to gain competitive advantages. The company has always employed humor in its advertising. Former slogans include ""Love Is Still Our Field,"" ""Just Plane Smart,"" ""The Somebody Else Up There Who Loves You,"" ""You're Now Free To Move About The Country,"" ""THE Low Fare Airline,"" ""Grab your bag, It's On!"" and ""Welcome Aboard."" The airline's current slogan is ""Low fares. Nothing to hide. That's TransFarency!"" In March 1992, shortly after Southwest started using the ""Just Plane Smart"" motto, Stevens Aviation, which had been using"
"Sunny Airways Sunny Airways Co., Ltd. operating as Sunny Airways, was a short-lived leisure charter airline based in Bangkok, Thailand. The company slogan was ""Sunny Airways Always Smile"".In December 2007, Sunny Airways acquired a single Boeing 767-200ER. Company was established on 30 August 2010, to offer international air transportation services both passenger and cargo. From 16 August 2011, the airline was to start Bangkok-Frankfurt service (routed via Sharjah for refueling), using a Boeing 767 aircraft. The airline intended to capitalize on the growing tourism in Thailand, focusing on the Asian and European markets. Previously the airline was known as Thai"
"Friedkin wore Hawaiian shirts and encouraged his pilots and stewardesses to joke with passengers. Its slogan was ""The World's Friendliest Airline"", and its recognizable trademark was a smile painted on the nose of each plane and an accompanying advertising campaign declaring ""Catch Our Smile"". Because of the major San Diego flight schedule and its discount fares, military personnel nicknamed PSA the ""Poor Sailor's Airline."" After PSA was bought by USAir, ex-PSA mechanics would occasionally paint smiles on USAir planes as a joke. During the 1960s, PSA was also known for the brightly colored flight attendant uniforms that included miniskirts. In"
"Jet Airways. In January 18, 2012, the airline launched its first inaugural flight between Bangkok, Thailand, and Changchun in Jilin, China. Soon after, the airline ceased operations. Sunny Airways Sunny Airways Co., Ltd. operating as Sunny Airways, was a short-lived leisure charter airline based in Bangkok, Thailand. The company slogan was ""Sunny Airways Always Smile"".In December 2007, Sunny Airways acquired a single Boeing 767-200ER. Company was established on 30 August 2010, to offer international air transportation services both passenger and cargo. From 16 August 2011, the airline was to start Bangkok-Frankfurt service (routed via Sharjah for refueling), using a Boeing"
"accounted for by the U.S. government, Airbus and Boeing, respectively. Though BFGoodrich is a popular brand name of tires, the Goodrich Corporation exited the tire business in 1988. The tire business and use of the name was sold to Michelin. Before the sale to Michelin, Goodrich ran television and print ads showing an empty blue sky, to distinguish themselves from the similar-sounding Goodyear tire company. The tag line was, ""See that blimp up in the sky? ""We're the other guys!"""" The company was also sometimes confused with Mr. Goodwrench as the two last names were similar, especially when B.F. Goodrich"
"F. William Free F. William Free (August 28, 1928 – January 1, 2003) was an American advertising executive. He is best remembered for the controversial 1971 advertising slogan for National Airlines, ""I'm Cheryl – Fly Me."" He began his advertising career in 1950 as a junior art director at N. W. Ayer & Son in Philadelphia. After working as an art director for J. Walter Thompson in London and Foote, Cone & Belding in New York, he became creative director of the Marschalk Company in 1959. During his time at Marschalk, Free introduced New York to the first soda brands"
"opened his agency, F. William Free & Company, in 1969 with his wife, Marcella. Free is best remembered for the controversial 1971 advertising slogan for National Airlines, ""I'm Cheryl – Fly Me."" The slogan caused women's rights groups to protest outside his office in New York City carrying signs reading ""I'm Bill-Fire Me."" The campaign's notoriety paid off for National, and they saw an increase in revenue per passenger mile. The next year he created another ad, ""I'm Eileen – Fly Me,"" this time featuring an 8-year-old girl who aspires to be a flight attendant. He also reprised the original"
"airline or airlines, or Qantas mainline) remained unspecified. From 2004 to 2006, the airline's mascot, ""Julie The Jetstar Girl"", was played by actress Magda Szubanski. The advertising slogan of Jetstar is ""All day every day low fares"". In 2006, the jingle ""Let's Fly Jetstar tonight"" and the use of Szubanski ceased and was replaced with ""It's All About Choice / Fly Away"" (later ""Low Fares, Good Time""). Jetstar Airways was the major sponsor of the National Rugby League team, the Gold Coast Titans until 2012 when it taking over by Iselect (2013 - 2015) then to Aquis in mid 2015."
"whiskey (Wild Turkey 101) was waiting and distributed among the employees and also as a video press release along with the video of the match itself. Herb Kelleher lost the match for Southwest, with Stevens Aviation winning the rights to the phrase. Kurt Herwald, CEO of Stevens Aviation, immediately granted the use of ""Just Plane Smart"" to Southwest Airlines. The net result was both companies having use of the trademark, $15,000 going to charity, and good publicity for both companies. Southwest Airlines is the official commercial airline of the Honor Flight Network. Honor Flights are dedicated to bringing aging and"
"“More” to “Happy Jetting” and many other failed attempts. A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway"
"airline companies and agencies. The slogan of 'Fliggy Corporate' is 'The piggy that flies' and 'Travelling is just like being a pig - we eat, sleep and have fun.' This platform was launched in late October 2016. Fliggy set the target audience as younger generation and it strives to become a one-stop service when they plan their trips, particularly in overseas travel. On August 7, 2017, Alibaba Group and Marriott International hotel group announced a comprehensive strategic co-operation. Two companies will set up a joint venture company. Through the docking technology system and the superiority resources, Fliggy has Marriott hotel"
"of lung cancer. F. William Free F. William Free (August 28, 1928 – January 1, 2003) was an American advertising executive. He is best remembered for the controversial 1971 advertising slogan for National Airlines, ""I'm Cheryl – Fly Me."" He began his advertising career in 1950 as a junior art director at N. W. Ayer & Son in Philadelphia. After working as an art director for J. Walter Thompson in London and Foote, Cone & Belding in New York, he became creative director of the Marschalk Company in 1959. During his time at Marschalk, Free introduced New York to the"
"a krill named Bill in ""Happy Feet Two"". In January 2012, it was announced that Damon had signed a multiyear deal to be the voice of TD Ameritrade advertisements, replacing Sam Waterston as the discount brokerage's spokesman. Damon donates all fees from the advertisements to charity. In 2013, Damon appeared in a 20-second advertisement for Nespresso, directed by Grant Heslov, with whom he worked on ""The Monuments Men"". The deal earned Damon $3 million. Damon also provided voice-over for United Airlines's resurrected ""Fly the Friendly Skies"" advertisement campaign in 2013. Damon was the founder of H2O Africa Foundation, the charitable"
"the suit was filed. Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man with a classy tuxedo suit with a Barclay cigarette in his mouth with the slogan """"The pleasure is back"""" underneath. The slogan """"99% tar free"""" was also present, but eventually had to be removed after the FTC filed a complaint that the claim was misleading. Barclay sponsored various Formula 1 teams in the 1980s and 1990s. Barclay sponsored the Arrows F1 team in and . The brand was displayed on the front"
"""Got Milk?"" advertising slogan. This plate was approved, but it was later canceled after complaints were filed against it. The 2003 music video for the song ""Stacy's Mom"" by the group Fountains of Wayne draws on the theme of a MILF in its storyline. In December 2007, low-cost carrier Spirit Airlines ran a controversial advertising campaign, using MILF to promote their tropical destinations, based on a different acronym: ""Many Islands, Low Fares"". In January 2009, Spirit ran the campaign again. In 2013, an apparel company, True & Co., parodied the phrase in advertising for its line of brassieres, converting it"
"in 1936, but its use varied widely and was eventually abandoned altogether in the early 1970s. Before 1974 and after the use of the shield logo was discontinued, United advertisements and signage usually advertised to customers to ""Come Fly the Friendly Skies of United"" in a font identical to the ""United"" font on the ""Friendship"" livery of the early 1970s. In 1973, the airline commissioned designer Saul Bass to develop a new logo and livery. At the time, there was no real logo for the airline and Bass noted that the brand direction was not clearly evident. The ""tulip"" logo"
"price. Click4Sky Click4Sky was a subsidiary brand of Czech Airlines used as a virtual low-cost airline to sell tickets for flights operated by its parent company. The brand was introduced in 2007 as a measure to compete with the growing competition from low-cost airlines. Unlike other actual low-cost airlines, Click4Sky did not operate any flights itself - instead it was being used as a marketing brand in order to sell unsold seats on existing Czech Airlines flights. Therefore, Click4Sky offered full service - free refreshment etc. In addition, the brand used to sell all seats at a fixed price and"
"made easyJet a household name in the United Kingdom. The series, while not always portraying the airline in a positive light, did much to promote it during this time. The airline has used a number of slogans since its establishment, including ""The Web's Favourite Airline"", ""Come on, let's fly"" and ""To Fly, To Save"" (a parody of British Airways' slogan ""To Fly, To Serve""). This was then followed by ""[...] by easyJet"", with ""Europe by easyJet"" and ""business by easyJet"" being the most widely used. It currently uses the slogan ""This is Generation easyJet"". In June 2007, easyJet announced plans"
"competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well. During the company's growth stage, advertising messages moved from the engaging and customer oriented to less personal slogans and campaigns. Frequent changes in its values statements resulted in mixed and frequently wasted marketing dollars spent. Slogans varied from"
"Click4Sky Click4Sky was a subsidiary brand of Czech Airlines used as a virtual low-cost airline to sell tickets for flights operated by its parent company. The brand was introduced in 2007 as a measure to compete with the growing competition from low-cost airlines. Unlike other actual low-cost airlines, Click4Sky did not operate any flights itself - instead it was being used as a marketing brand in order to sell unsold seats on existing Czech Airlines flights. Therefore, Click4Sky offered full service - free refreshment etc. In addition, the brand used to sell all seats at a fixed price and it"
"as hangar facilities at Heathrow and Gatwick airport it has two major maintenance centres at Glasgow and Cardiff Airports. The musical theme predominantly used on British Airways advertising is """"The Flower Duet"""" by Léo Delibes. This, and the slogan ""The World's Favourite Airline"" were introduced in 1989 with the launch of the iconic ""Face"" advertisement. The slogan was dropped in 2001 after Lufthansa overtook BA in terms of passenger numbers. ""Flower Duet"" is still used by the airline, and has been through several different arrangements since 1989. The most recent version of this melody was shown in 2007 with a"
"have been used throughout the decades. Since joining Star Alliance, a few aeroplanes have flown with Star Alliance markings. For the Mozart year in 2006, an Airbus A320 was decorated in a Mozart design, and an Airbus A340-300 was coated with an ""hommage"" to the Vienna Philharmonic orchestra. A Boeing 737-600 was given a glacier look for a Tyrol advertisement. Three designs were put on aeroplanes to mark Euro 2008. An Airbus A320 was given a retro livery to mark the company's 50th anniversary. Austrian's slogan is ""the charming way to fly"". In 2006, Austrian decided to retire its A330"
"rockets. Aerojet went into partnership with The General Tire & Rubber Company, using their capitalization, expertise with rubber binders, and chemical manufacturing facilities. The partnership was renamed Aerojet-General. In its advertising in the 1970s and '80s, General Tire's slogan was: ""Sooner or later, you'll own Generals."" The current advertising campaign is ""Anywhere is Possible."" General Tire reorganized its holdings into the holding company GenCorp in 1984, with General Tire and RKO General as subsidiaries. GenCorp sold General Tire to German tire maker Continental AG in 1987. General Tire still exists today as part of Continental's American operations. General Tire Continental"
"symbol ""NOK"". In 2014 Nok Air announced a joint venture with Scoot Airlines (a low-cost subsidiary of Singapore Airlines) to form NokScoot, a low-cost regional airline based out of Don Mueang Airport in Bangkok. A new company slogan, ""Smiling Across Asia"" was unveiled in June 2016. It hints at Nok's strategy of becoming the dominant regional carrier. On December 22, 2017, Mr. Patee Sarasin, the first Nok Air CEO (between 2004-2017), resigned from company board of director, implicitly went out of the airline. Beginning in mid-February 2016, Nok Air cancelled numerous flights and issued several contradictory stories to explain the"
"the dominant colors and utilized in its uniforms and passenger cabin. Hong Kong Airlines holds a number of subsidiary companies to manage its business: Under the brand positioning of ""Fresh and Very Hong Kong"", Hong Kong Airlines carried out a series of promotional campaigns: 2013: TV Commercial ""Bringing the Best Sky High Under the brand positioning of ""Fresh and Very Hong Kong"", the new TVC depicted flight attendants practising Wing Chun, gymnastics and cycling respectively following Rose Chan, the Aviation Service Ambassador, Teng Haibin and Zhang Nan, the Olympic Champions, and Kenji Leung, the Cycling coach. with an aim to"
"Fly Emirates"". In 1999, it launched a very rare A330-200 launch commercial with different pictures showing its aircraft with the original logo and the current logo (which was launched a few months before). Commercials have reappeared in 2002, though the airline would not adopt the slogan ""Fly Emirates. Keep Discovering"" until 2004. In 2008, Emirates launched a slogan mainly revolving around its route network of 100 destinations in 59+ countries across six continents – ""Fly Emirates. Keep Discovering"" and ""Fly Emirates. To over Six Continents"". Emirates currently uses the slogan ""Fly Better."" Emirates introduced a new design in August 2008"
"acronym and its IATA Airline code. In 2011, BA launched its biggest advertising campaign in a decade, including a 90-second cinematic advert celebrating the airline's ninety-year heritage and a new slogan ""To Fly. To Serve"". British Airways is the official airline of the Wimbledon Championship tennis tournament, and was the official airline and tier one partner of the 2012 Summer Olympics and Paralympics. British Airways was also the official airline of England's bid to host the 2018 Football World Cup. ""High Life"", founded in 1973, is the official in-flight magazine of the airlines. Since its formation in 1974, British Airways'"
"Facebook, Google+, Instagram, Linkedin, and Pinterest. The airline was the first to promote awareness of social media presence on the fuselage of an aircraft. The leased aircraft EI-FCC #socialjet with one side asking ""Have you liked us yet?"" and the other ""Have you followed us yet?"". On 30 April 2015 it was announced that Aer Lingus would become the Official Airline of the Irish Rugby Team. On the same day it was announced that one aircraft was to be renamed ""Green Spirit"" and wear a special livery for the Irish Rugby Team. Another aircraft would also be painted in the"
"handlers and non-contract employees agreed to acquire 55% of company stock in exchange for 15% to 25% salary concessions. The flight attendants voted to not participate in the deal, and at the beginning some wore buttons saying ""we just work here."" The Employee Stock Ownership Plan (ESOP) made United the largest employee-owned corporation in the world. United used the opportunity to create a low-cost subsidiary, Shuttle by United, in an attempt to compete with low-cost carriers. United used its employee-ownership in its marketing communications, with slogans such as ""the employee-owners of United invite you to come fly the friendly skies,"""
"called the company asking if it made ""those big-ass fans"", Smith changed the company name to Big Ass Fans. Fanny, the donkey used in the ad campaign, became the company's mascot, and Smith changed his job title to ""Chief Big Ass"". The company's web site sells promotional merchandise with the company name and logo. When the company relocated to Lexington's Winchester Road, residents staged protests of a wide mural depicting the company's name and mascot on the side of its building. Because of the name, Lexington's Blue Grass Airport declined to display advertising from the company in its baggage claim"
"new slogan: ""Upgrade to British Airways"". Other advertising slogans have included ""The World's Best Airline"", ""We'll Take More Care of You"", and ""Fly the Flag"". BA had an account for 23 years with Saatchi & Saatchi, an agency that created many of their most famous advertisements, including the influential ""Face"" campaign. Saatchi & Saatchi later imitated this advert for Silverjet, a rival of BA, after BA discontinued their business activities. Since 2007, BA has used Bartle Bogle Hegarty as its advertising agency. British Airways purchased the internet domain ba.com in 2002 from previous owner Bell Atlantic, 'BA' being the company's"
"and games company called Haiku. Traveling often to Japan for Haiku, they were impressed by Japan's NFC and mobile commerce capabilities and started AIRTAG in 2006 to apply that capability in Europe and North America. Airtag has completed two rounds of outside funding totaling 6 million euros: 2 million in 2007 and 4 million in 2011. The company has about 50 employees, and offices in Paris and New York. AIRTAG current partners include: KFC UK & Ireland, Brioche Dorée, DIA grocery chain, Carrefour City and G20. Airtag builds white-label software as a service (SaaS) technology so brands can fill out"