Which company/product connected with transportation is associated with the immensely successful 'Think Small' ad campaign?
"to make it more challenging to sell the vehicle (since the car was designed in Nazi Germany). Automobile advertisements back then focused on providing as much information as possible to the reader instead of persuading the reader to purchase a product, and the advertisements were typically rooted more in fantasy than in reality. Helmut Krone came up with the design and headline for ""Think Small"" simultaneously. Krone teamed up with Julian Koenig to develop the ""Think Small"" and ""Lemon"" ads for Volkswagen under the supervision of William Bernbach. DDB built a print campaign that focused on the Beetle's form, which"
"Company showed that these Volkswagen advertisements had higher reader scores than editorial pieces in many publications, noting that Volkswagen advertisements often did not even include a slogan and had a very subdued logo. (Krone did not believe in logos, and there is some evidence that their inclusion followed a disagreement with the client.) The Volkswagen series of advertisements (which included the 1959 ""Think Small"" ad) were voted the No. 1 campaign of all time in ""Advertising Age""s 1999 ""The Century of Advertising"". Following the success of ""Think Small"", the advertisement titled ""Lemon"" left a lasting legacy in America—use of the"
"""Lemon"" ads for Volkswagen under the supervision of William Bernbach. The ""Think Small"" ad was voted the No. 1 campaign of all time in Advertising Age's 1999 “The Century of Advertising."" In 1960, Frederic S. Papert, an account manager from Kenyon & Eckhardt, persuaded Koenig and George Lois to start up their own creative hot shop, PKL. In 1962, they broke an industry taboo by doing an IPO. Within years several other agencies followed their lead. Koenig was on Senator Gaylord Nelson's 1969 committee that established Earth Day on April 22. Koenig coined the name ""Earth Day"", basing it off"
"""Think Small"" Volkswagen ad campaign and the ""I Want My Maypo"" campaign were not created by George Lois. The correction identified Julian Koenig and Helmut Krone as the creators of the Volkswagen ad campaign, and John and Faith Hubley as the creators of the Maypo campaign, contradicting Lois's published claims of credit for these ad campaigns. The June 19, 2009 episode of ""This American Life"" featured a segment in which several of Lois's former associates claimed he took credit for ad campaigns, ad copy and ""Esquire"" covers that were partially or wholly the work of others. The program contained interviews"
"and was inducted in both the One Club's Creative Hall of Fame and the Art Directors Hall of Fame. His work has been collected by the Museum of Modern Art and the Smithsonian. Krone's ""Think Small"" advertisement for Volkswagen was voted the No. 1 campaign of all time in Advertising Age’s 1999 ""The Century of Advertising"" issue. Krone was born in 1925 in Yorkville, Manhattan, which was at that time a German section. He attended Public School 77 in Queens, graduating in 1939. He then enrolled at the School of Industrial Art, where he hoped to become a product designer."
"when Bernbach stepped aside as Chief Executive Officer to become chairman of the executive committee. His most notable campaign was for Volkswagen, which included ads such as ""Think Small"" and ""Lemon"". Other notable campaigns created by Bernbach's team are: Bernbach's campaign for Avis Rent-a-Car effectively pioneered ""underdog advertising"" and was an instant hit with the market. It debuted in 1962, when Avis was losing market share to close rival, Hertz and helped the company's financial position turn around from a loss to a profit in a single year. The campaign tagline remained unchanged for 50 years, and is one of"
"that was in vogue until then. The new agency was initially successful in winning business for clients with small budgets. As of 2013, DDB has had the Volkswagen account since 1959. Their campaigns for Volkswagen throughout the 1950s and 1960s were said to have revolutionized advertising. Notable campaigns included the 1959 ""Think Small"" series of Volkswagen advertisements, which was voted the No. 1 campaign of all time in Advertising Age's 1999 ""The Century of Advertising."" In 1960, the agency won the account of Avis, then the number-two auto rental company. The tongue-in-cheek approach, ""We Try Harder Because We're Number 2,"""
"of traveling as far as on a single charge. “Our delivery today is part of a larger effort to help transform the U.S. light-duty vehicle fleet from one that is mostly dependent on imported oil, to one that is fueled entirely by domestically produced electric energy,” said Barry Engle, THINK CEO. Engle continued, “As part of that goal, we’ve made a strategic decision to target initially the many millions of fleet vehicles in operation in the U.S. market…These fleets can jumpstart vehicle electrification in America’s cities and help push the industry past early adopters into mainstream consumer markets.” Production of"
"to include his own thoughts on the election. Though less well-remembered than Johnson's Daisy ad (also suggesting that Goldwater might start a nuclear war), it ran in the North and was intended to develop fears about Barry Goldwater and his supporters, such as the then head of the Ku Klux Klan. The Museum of the Moving Image report on the ad notes that DDB received the contract after Kennedy had been impressed by their quirky advertising for Volkswagen (the Think Small campaign) and for Avis. A DDB spokesman reportedly told Johnson's advisers that ""We are deadly afraid of Goldwater and"
"was smaller than most of the cars being sold at the time. This unique focus in an automobile advertisement brought wide attention to the Beetle. DDB had ""simplicity in mind, contradicting the traditional association of automobiles with luxury"". Print advertisements for the campaign were filled mostly with white space, with a small image of the Beetle shown, which was meant to emphasize its simplicity and minimalism, and the text and fine print that appeared at the bottom of the page listed the advantages of owning a small car. The creative execution broke with convention in a number of ways. Although"
"Company was again named a Top Workplace by Philly.com, and named a 2018 ""Small Giant"" by Forbes, one of ""25 standout businesses that favor greatness over growth... selected based on factors including community involvement, commitment to staff and industry excellence."" Think Company design awards include five Interactive Media Awards across multiple clients and industries (2009-2016), a Silver and two Gold Magellan Awards and two HSMAI Adrian Awards for the AMResorts family of websites. Also, the ADP Simplified Reporting tool designed by Think Company was named one of the 10 ""2016 Top HR Products"" by Human Resource Executive Online. Think Company"
"2009, Dodge's car and truck lines were separated, with the name ""Dodge"" being used for cars, minivans and crossovers and ""Ram"" for light- and medium-duty trucks and other commercial-use vehicles.<ref name=""autoblog.com/2009""></ref> In 2011, Chrysler unveiled their ""Imported From Detroit"" campaign with ads featuring Detroit rapper Eminem, one of which aired during the Super Bowl. The campaign highlighted the rejuvenation of the entire product lineup, which included the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the Chrysler 300 sedan and the Chrysler Town & Country minivan. As part of the campaign, Chrysler sold a line of clothing items"
"crafted later that best fit his answers. In the 1960s Reeves' techniques began to fail. Consumers became more savvy and learned to tune out uninteresting commercials, and within the advertising industry itself the Creative Revolution, exemplified by Doyle Dane Bernbach's ""Think Small"" campaign for the Volkswagen Beetle. The Creative Revolution rejected many of his precepts though some might argue that the ""Think Small"" does conform to the rules set out in Reeves' book ""Reality in Advertising"" because it highlights what is most unusual about the Beetle, namely its small size and distinct shape. Reeves retired at age 55. He declared"
"Virgin. Late in 2007, Daimler launched an identical pilot service utilizing Smart Cars, a smart-phone application, and named ""Car2Go"" displacing the Virgin brand. Concurrently, Klein worked on a second business model with 2 business partners and input from the Government of the District of Columbia. The plan was for a mobile food truck concept after Klein was inspired by Howard Schultz's book, ""Pour Your Heart Into It,"" about the rise of Starbucks and after seeing the mobile Mud Truck on the streets of New York City. The company he co-founded, ""On The Fly,"" was an electric vehicle vending company and"
"the Rambler product in the television commercials. While the ""Big Three"" introduced ever-larger cars, AMC followed a ""dinosaur-fighter"" strategy. George W. Romney's leadership focused the company on the compact car, a fuel-efficient vehicle 20 years before there was a real need for them. This gave Romney a high profile in the media. Two core strategic factors came into play: (1) the use of shared components in AMC products and (2) a refusal to participate in the Big Three's restyling race. This cost-control policy helped Rambler develop a reputation as solid economy cars. Company officials were confident in the changing market"
"60 second versions. The 60 second ad was inspired by Thomas the Tank Engine. The campaign was developed by Foote Cone Belding Melbourne, by creative director/art director Scott Lambert, copywriter Mark Ringer and agency producer Mandi Wright. The animated ad was directed by Michael Cusack at Anifex, with director of photography/producer Richard Chataway. In April 2006, American Honda and its ad agency RPA launched the all-new small car, the Honda Fit, with six five-second and two 30-second TV ads, with the slogan 'The Fit Is Go'. These ads ran only briefly as demand quickly outstripped supply. In September 2008, RPA"
"boxes of all kinds throughout their ""enrichment center"". Douglas Adams's 1998 computer game ""Starship Titanic"" features the ""Succ-U-Bus"" in almost every room–a pneumatic pipe transport system which goes all around the ship; players must understand and use the Succ-U-Bus in order to progress and solve the puzzles. Umberto Eco in his novel ""The Prague Cemetery"" has one character, Simonini, send a ""petit bleu"" message by pneumatic post. ""Petit bleu"" was the French name given to these messages because of their small size, and the colour of the paper (blue). In the 2004 movie ""The Polar Express"", ""The Pneumatic"" is a"
"driving campaign to communicate the dangers of distracted driving. Working with McDonald's since 1972, Tombras is one of the chain's longest tenured agency partners. Tombras has developed notable national campaigns, including those for new product launches like Chicken McNuggets, Mickey D's Sweet Tea, and Scratch-Made Biscuits. Tombras Group Charles Tombras Advertising, Inc., dba The Tombras Group, is a full service advertising agency founded in 1946 and headquartered in Knoxville, Tennessee, noted for its national advertising campaigns in the United States. In 2015 The Tombras Group was honored as National Small Agency of the Year, presented by Advertising Age. With annual"
"car buyers in that country would be unlikely to purchase a car so small given the widespread prevalence of SUVs. In 2001, Pitney was named as general manager for the Mini line. The company agreed to market the car in the U.S. with very low expectations, but Pitney developed a marketing campaign together with Crispin Porter + Bogusky that used viral marketing on the web and featured billboards promoting the car under the catchphrases ""The SUV Backlash Officially Starts Now"" and ""0% Body Fat"". By the March 2002 American launch date for the Mini, 53% of people were aware of"
"slick solution to solve them.”[7] The three started the small business automation platform from a backyard yurt and released Office AutoPilot (predecessor of ONTRAPORT) in 2008. In 2012 a three year sales growth of 3001%, landed ONTRAPORT on Inc. 500’s list of America’s Fastest Growing Private Companies. In 2015 the company released the free web page builder ONTRApages and Forbes named ONTRAPORT No. 71 on its list of “America’s Most Promising Companies”. [8][9] The MODERN ONTRAPRENEUR brand began in 2016, including a podcast, YouTube channel and quarterly magazine.[25] In 2017 ONTRAPORT launched the visual Campaign Builder and won the bronze"
"160,000 vehicles, the new design has a battery powered electric motor. The two-seat small car is designed for urban mobility with a top speed of , a range of and can be charged from a domestic power outlet. The car is expected to be on the market by the end of 2018 with an estimated price of 12,000 Euro and initial sales limited to Germany and Switzerland.. The company claims to have pre-orders for 8,000 vehicles as of September 2018. Micro Mobility Systems Micro Mobility Systems Ltd, known as Micro, is a company in Switzerland dedicated to invent urban mobility"
"stake in the company, would purchase the remaining 45%, held by JPMorgan Chase. Carlson Wagonlit Travel Carlson Wagonlit Travel (CWT) is a company managing business travel, meetings and events for companies, governments and non-governmental organizations. Tracing its origins back to the 1870s' invention of rail sleeping cars and the creation of Compagnie International des Wagons-Lits by Belgian Georges Nagelmackers, CWT is a privately held travel management company, wholly owned by Carlson Companies. Headquartered in Paris, the company reported $23 billion in total transaction values in 2016 and recorded almost 59 million transactions. The company has over 18,000 employees across nearly"
"of over 1,000 movies. In 2018, DBOX updated their chairs to include density adjustments, and reclining seats. The first cinema to see this change was Empire Sutton. DBOX has had many advertising schemes over the years, most notably their most used slogan: 'Feel It All' which was used in the 2017 ad. Their original slogan: 'Move In Motion' was first used in England. In cinema advertising schemes vary from theater to theater, with Cineworld encouraging people to 'Feel The Movie' and Empire starting the hashtag: #loseyourselfinfilm. D-Box Technologies D-BOX Technologies is a Canadian company which designs, manufactures, and markets moving"
"out of the building by lunch!"" and Don responds ""I'm still waiting on my shirts!"" Pete says, ""Sorry about that, I took the Chinese out of the building. But I have a feeling in an hour I'm going to wanna take them out again."" At Sterling Cooper, Don discusses Volkswagen's new ""Think Small"" and ""Lemon"" ad campaigns. Don hates it, Roger is puzzled why a Jewish advertising executive (William Bernbach) would want to help the Germans, while Pete says it's ""brilliant."" Don says ""love it or hate it, we've been talking about it for the past 15 minutes. And this"
"Micro Mobility Systems Micro Mobility Systems Ltd, known as Micro, is a company in Switzerland dedicated to invent urban mobility solutions like the kickscooter or the Microlino, an electric car, which was first presented at the Geneva Motor Show in 2016. In the United States, Micro's products are sold under the brand ""Micro Kickboard"" for trademark reasons. The company holds several patents for its products. Wim Ouboter, born in 1960 invented the kickscooter out of laziness. He states, that the way from his apartement to his favorite restaurant was too far to go by foot and yet too close to"
"Mini The Mini is a small economy car produced by the English-based British Motor Corporation (BMC) and its successors from 1959 until 2000. The original is considered an icon of 1960s British popular culture. Its space-saving transverse engine front-wheel drive layout – allowing 80 percent of the area of the car's floorpan to be used for passengers and luggage – influenced a generation of car makers. In 1999 the Mini was voted the second most influential car of the 20th century, behind the Ford Model T, and ahead of the Citroën DS and Volkswagen Beetle. This distinctive two-door car was"
"vehicle operation expenses. Representatives at the University of Southern California note that Zimride is ""a lot different than reading a blank ad. It's been received well on campus"". Reuters noted ""The Zimride brand promise is to reduce CO2 emissions, lower the annual strain on our transportation infrastructure and help everyone involved save money. They just may have a shot at making carpooling sexy"". In 2009, Zimmer and Green were named finalists in ""Business Week""'s list of America's Best Young Entrepreneurs. Zimride has partnered with concert company Live Nation and music festivals Bonnaroo, Coachella, and Lollapalooza to hold ridesharing contests that"
"televised commercial advertising for their product Ziploc. The advertisements run in: Brazil, Germany, Thailand, The United States and many other countries. Ziploc's head of marketing is Scott Heim who handles their multimillion-dollar advertisement campaigns. In 2002, S. C. Johnson & Son launched its biggest campaign in history, a $50 million-plus campaign to launch a new line of disposable tableware/storage products to be marketed under the Ziploc brand name. S. C. Johnson tends to focus their campaigns in the direction of Television commercials. In the 2002 campaign, $35 million was devoted to a TV campaign. The manufacturing of Ziploc bags varies"
"and Hal Sperlich had conceived their idea for a modern minivan during their earlier tenure at Ford Motor Company. Henry Ford II had rejected Iaccoca's and Sperlich's idea (and a prototype) of a minivan in 1974, then rumored to carry the name ""Maxivan"". Iaccoca followed Sperlich to Chrysler Corporation, and together they created the T115 minivan — a prototype that was to become the Caravan and Voyager, known colloquially as the ""Magic-wagons"" (a term used in advertising). The Chrysler minivans launched a few months ahead of the Renault Espace (the first MPV/minivan in Europe, initially presented to executives as a"
"hallmark of modern advertising. The campaign won the 2000 Grand Effie Award for the most effective advertising in America and the spot won the Emmy Award for best commercial in 1998. ""Toys"" remains one the most highly-awarded car commercials in history. It was named commercial of the year by TIME, Rolling Stone, USA Today, and Adweek. Siltanen’s Kindle Fire campaign was ranked as the #1 most effective mobile technology advertising of 2013 by Ace Metrix. Their efforts would again top the tech category in 2015, when marketing its successor, the Kindle Fire HD. Siltanen and Partner's has represented real-estate company"
"marketing practices. Splatter's (previously Split Works') Converse sponsored “Love Noise” campaign in 2009 was named by AdAge as the best campaign in China that year. Splatter has also received critical acclaim from market research firm Millward Brown, crediting the company for three of the top five branded music campaigns in China. In association with the advertising agency Wieden + Kennedy, the Splatter team conceptualized, planned and produced the Converse Love Noise road trip: the first campaign in China of its kind. They designed and built China's first music focused tour bus and with the 2008 Olympics looming large, took two"
"reporting of suspicious packages from 814 in 2002 to over 37,000 in 2003. Today, more than 30 transit systems use a version of Kay's innovative ""See Something, Say Something"" campaign. In the genre of personality-driven advertisements, Kay conceived the campaign for the Steve Wynn hotel and casino, Wynn Las Vegas which featured Steve Wynn standing on top of his Las Vegas hotel. Kay holds 22 Clio awards. ""Advertising Age"" named him one of 11 influential high-tech marketing professionals of the 20th century. Kay is featured in chapter four of Guy Kawasaki's ""Business Week"" best seller, ""How To Drive Your Competition"
"and the project was cancelled. GKN sold the rights to British bicycle manufacturer Elswick, and a small number were manufactured from 1981 to 1987 and were sold as the Elswick Envoy. In 2007, an Elswick Envoy was the subject of a 24-minute short film, ""Elegy for the Elswick Envoy"", which shared the prize for best documentary in the 2008 Aspen Shortsfest film festival. Minissima The Minissima is a small concept city car that was designed by William Towns (as the Townscar) as his idea for a replacement for the Mini in 1972. It was displayed by BLMC on their stand"