"to use it. Throughout the 1970s, many cities ran television ads showing a disembodied hand ""walking"" across an open copy of the Yellow Pages, with the slogan ""Let Your Fingers Do the Walking."" The Bell System later applied for a trademark on the logo but had their trademark denied on the grounds that it ""had become a generic indicator of the yellow pages without regard to any particular source."" Shortly thereafter, Bell began using a trademarkable logo with a lightbulb instead of the walking fingers, but returned to the walking fingers two years later. In some countries, the familiar ""walking"
"the station to complain. The main actor in the advertisement, a KFC manager named Ken Harbough, upon hearing of this, responded: ""Well, it's finger lickin' good."" The phrase was adopted nationally by the company by the 1960s, and went on to become one of the best-known slogans of the twentieth century. The trademark expired in the US in 2006, and was replaced in that market with ""Follow your taste"" until 2010. In 2011, the ""finger lickin' good"" slogan was dropped in favor of ""So good"", to be rolled out worldwide. A Yum! executive said that the new slogan was more"
"& Brown, who purchased 100% of the company. The company's CEO is Nir Lampert. The largest competitor is Bezeq, which launched a rival internet service in July 2008. The directory lists 250,000 businesses. The slogan of the company ""תן לאצבעות ללכת במקומך"" (""Ten LeEtzba'ot Lelekhet BeMkomkha""), parallel to the English ""let your fingers do the walking"" has become an idiom in Hebrew, and means to do the work with your phone or computer instead of running around. Golden Pages Golden Pages is a company which publishes a telephone directory of businesses categorized according to product or service. Business listings are"
"advertising ruffled feathers with the Advertising Standards Agency, being the second most complained-about firm of that year. The ads, designed by Saatchi & Saatchi included ""Beaver Espana"", ""Be up at the crack of Dawn... or Julie... or..."" and ""It's not all sex, sex, sex. There's a bit of sun and sea as well"". They were the subject of an activist graffiti campaign in Manchester and succeeded in gaining local and national media attention. Since January 2002, the ITV programme ""Club Reps"", made by STV Productions and narrated by Emma B, and later Lisa I'Anson, unearthed the life of a travel"
"by the Chicago office of advertising agency Foote, Cone & Belding, now part of the Interpublic Group of Companies'. The slogan was typically used in Western advertising campaigns: a typical television commercial would ostensibly appear to be a public execution, but when the supposed executioner would ask ""what do you want on your tombstone?"" (i.e. an epitaph), the accused would reply along the lines of ""Pepperoni and cheese."" A Tombstone pizza would then be summoned. Another slogan used in 1999 and early 2000's was ""Shoulda had that Tombstone."" In one of the television commercials, the growling of a boy's stomach"
"1920, Hummert began working in his new field of interest, advertising. He was hired as chief copywriter for Albert Lasker's Lord & Thomas agency in New York. Hummert earned a starting salary of $50,000 a year. One of Hummert's first big breaks in advertising came when he coined the slogan ""For the skin you love to touch"" for soap manufacturer Procter & Gamble's Camay. While at Lord & Thomas, Hummert created ads and slogans for big name companies such as Ovaltine, Quaker Quick Macaroni, Gold Medal Flour and Palmolive soap. In 1927, Hummert left Lord & Thomas and accepted a"
"run and best remembered advertisement, however, was a television spot from the 1960s in which an off-screen narrator exhorted those on the street to """"show us your Lark pack"""". Meanwhile, throughout the piece the William Tell Overture blared while the words """"have a Lark, have a Lark, have a Lark today"""" were sung to the overture’s melody. Everyone it seemed had a pack of Larks and was only too happy to show them. Another notable advertisement campaign from the early 1970s featured a hot-air balloon with the Lark brand name and colours. The balloon was a symbol for the ""smoothness"""
"television commercials for Nestlé's Butterfinger candy bars from 1990 to 2001, with the slogan ""Nobody better lay a finger on my Butterfinger!"" Lisa would occasionally advertise it too. Matt Groening would later say that the Butterfinger advertising campaign was a large part of the reason why Fox decided to pick up the half-hour show. The campaign was discontinued in 2001, much to the disappointment of Cartwright. Bart has also appeared in commercials for Burger King and Ramada Inn. In 2001, Kellogg's launched a brand of cereal called ""Bart Simpson Peanut Butter Chocolate Crunch"", which was available for a limited time."
"Herald from 1923, said ""this is a mighty good crook picture, be sure and let your people know what you have, as the name hurts business"". When the film played in Pasadena, California, a stationer used pictures of scenes from the film for a window display. Blue cards were placed beside the items for sale, with advertising slogans that read: ""We carry Check Protective Ink to guard your signature against the clever ""Alias Ladyfingers"""", and another slogan read, ""Even on your desk your valuable papers should be kept in our Steel Bond Boxes for fast is the work of the"
"their attitudes."" The advertisements extensively used youth slang of the day, advising viewers to ""hock a loogie at life"" and ""give the world a wedgie."" They also utilized ""provocative imagery,"" such as a tattoo reading ""Play It Loud!"" Advertisements used music extensively, marrying hard rock music with video games. One early advertisement featured the Butthole Surfers, an alternative rock band. Many were concerned that the campaign would seem too fake, as if adults were trying to pander to children and pretend to be ""hip."" The campaign ran from July 1994 to September 1996. It had a $10 million budget and"
"""We fix Sunday dinner seven nights a week"". The ""finger lickin' good"" slogan was used from 1956, and went on to become one of the best-known slogans of the 20th century. The trademark expired in the US in 2006. The first KFC logo was introduced in 1952 and featured a ""Kentucky Fried Chicken"" typeface and a logo of the Colonel. Advertising played a key role at KFC after it was sold by Sanders, and the company began to advertise on US television with a budget of US$4 million in 1966. In order to fund nationwide advertising campaigns, the Kentucky Fried"
"campaign called Cats with Thumbs, which replaced the pirate, cyclist and cow. It featured a male polydactyl cat named Bertrum Thumbcat as its main protagonist, and Tim Curry as the narrator. The commercial was voted the ""#1 Funniest Commercial"", on the television countdown special TBS's ""Funniest Commercials of the Year 2011"". Some argue that the campaign lacks originality, borrowing too heavily from comedian Eddie Izzard's stand up routines. A follow up campaign the following year saw the Cats with Thumbs gang kidnap several milkmen, and hypnotise them into stealing Cravendale (the gang's methods of hypnosis make a reference to the"
"TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was """"The cigarette for independent people"""". In the 1920s, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a ""blindfold test"". In the blindfold test portion of the ad, he is quoted as saying: """"Old Gold's mildness and smoothness marked it 'right off the bat' as the best"""", signed: ""Babe Ruth"". In the 1950s,"
"conjunction with the 'Asda Price' pocket tap campaign in TV commercials and newspaper and magazine advertisements. When the new green capitalised ASDA logo started to appear from 1985, in early 1986 onwards and until early 1989, two slogans were used. The first, 'You'd be off your trolley to go anywhere else', was replaced in 1987 by 'One trip and you're laughing'. Celebrities including Joanna Lumley, Harry Enfield, Victoria Wood and Julie Walters featured in these adverts pushing their trolleys past Asda counter displays filmed in more 'exotic' locations to show the broad range of fresh food products that Asda offered"
"as an illustrator and commercial designer. He formed a long association with the New England Telephone Company lasting thirty-one years. In 1962 he designed the ""walking fingers"" logo and within a year it became the national trademark for their yellow pages. AT&T, the creator and owner of the most famous three-fingered version of the ""Walking Fingers"" logo, never applied for a trademark on the logo. While they eventually received a trademark on a different version of the logo, the version with the three fingers was not considered by AT&T to be proprietary and they in fact allowed any telephone directory"
"after he was in charge of advertising for Prince Albert Tobacco, Camel Cigarettes, the converting of Canon Mills to national advertising. He also helped launch the Ford Motor Company on it first national advertising, when the Model A Ford was introduced in 1927. William Martin Armistead was credited with running the first advertising campaign for Camel cigarettes."" As part of his campaign, he coined the slogan: ""I'd walk a mile for a Camel,"" which was the basis for the famous campaign and the launching of the Camel cigarette brand. On April 12, 1919 he described a new campaign""to advertise advertising"""
"launched in November 1985, were created by the J. Walter Thompson advertising firm at an expense of approximately US$40 million. Donald Dempsey, J. Walter Thompson's Executive Vice President of Marketing, oversaw the creation of the campaign, and it continued under the direction of Tom Sawyer, the company's Vice President of Marketing. Before settling on the name Herb, the firm considered such names as Mitch and Oscar. The campaign began with three weeks of ""cryptic"" messages designed to create interest in the promotion. Herb was mentioned in newspaper advertisements, on banners at football games, and in flyers distributed to the public."
"a nylon stocking was used to replace the fan belt in a Jaguar car used the slogan ""So smooth, 9 out of 10 cats prefer them"", ""cat"" this time being a reference to the make of car featured. In 1998, Australian rules footballer Garry Hocking changed his name by deed poll to ""Whiskas"" as part of the Geelong Football Club promotion with the company. It was the first such publicity stunt of its kind. On 27 January 1999, Whiskas singles aired the very first ""commercial for cats"" on American TV. The VHS release featured a small segment on how the"
"to ""Second Generation"", although it did not win major awards. The ad is also listed as ""2nd Generation""; its tagline is ""Let your game speak"". The ad was conceived by the agency Wieden+Kennedy. Copywriters Derek Barnes and Paul Renner were in a shopping mall when they noticed many of the youths around them wearing Air Jordan shoes, despite Jordan having retired in 2003: ""Just one look around the food court, you knew kids still waved his flag."" The creative directors were Kevin Proudfoot and Todd Waterbury. Waterbury explained, ""We thought of the fact that a version of him is alive"
"they offer gluten-free and vegan options, they warn that cross-contamination may occur. From 1997 to 2002, Noodles & Company sponsored outdoor and print ads. By 2002 it had a $1.3 million advertising budget and began airing ads on major television networks. One was of a ""snake charmer"" using a flute to charm noodles and the other was a noodles dish as a landing UFO, from which noodles emerged. Both ads carried the slogan ""We're going to get you."" Afterwards, in the early 2000s, the company reduced its advertising resources, before a rebranding effort that started in 2008. The slogan ""Your"
"KFC advertising KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his ""Colonel"" persona as a low-cost marketing tool. The Colonel image is still used extensively in the chain's advertising. The chain is well known for the ""finger lickin' good"" slogan, which originated in 1956. Colonel Sanders was a key component of KFC advertising until his death in 1980. He made several appearances in various B movies and television programs of the period, such as ""What's My Line?"" and ""I've Got a Secret"". Jack Massey described him as ""the"
"its ""'96 Expo"". The city of Atlanta had also licensed street vendors to sell products from competitors to Olympic sponsors. The most controversial ambush campaign was undertaken by Nike, Inc., which had begun an advertising campaign with aggressive slogans that mocked the Games' values, such as ""Faster, Higher, Stronger, Badder"", ""If you're not here to win, you're a tourist"", and ""You don't win silver, you lose gold."" The slogans were featured on magazine ads and billboards it purchased in Atlanta. Nike also opened a pop-up store known as the Nike Center near the Athletes' Village, which distributed Nike-branded flags to"
"Cameo on this ad. In January 2015, another advertising campaign was launched featuring a man named Dave (played by Michael Van Schoik), walking down a street in L.A, dressed in a shirt, suit jacket, denim hot pants and high heels. He alongside two other people, struts confidently to the song ""Don't Cha"" by the Pussycat Dolls, while showing off his prominent rear to stunned onlookers, including Sharon Osbourne. It was later revealed by the Advertising Standards Authority in the UK to be the most complained about advert in 2015 with 1,513 complaints. In their ruling, the ASA found that whilst"
"sailors, while ""delicately fragrant"" was part of the appeal to the upper-class. The packaging was attractive, posters were omnipresent to show that smoking was a normal part of English life; lobbying was used to undercut the anti-tobacco lobby. In London Thomas J. Barratt was hailed as ""the father of modern advertising"". Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, ""Good morning. Have you used Pears' soap?"" was famous in its day and into the 20th century. An advertising"
"Thompson Agency, was one of the pioneers. In 1911, the Woodbury Soap Company became the first to use images of sexual contact to sell a product. Their ad slogan, created by Helen Lansdowne, claimed that women who used the soap would have ""Skin You Love To Touch"". Her copy promised the soap would increase the beauty of one's skin; it offered a color print and a week's supply of the soap for 10 cents. The slogan became so popular that Woodbury used it until the 1940s. Albert Lasker said the ad's use of sex appeal made it one of three"
"Go Greyhound and Leave the Driving to Us Go Greyhound and Leave the Driving to Us was an advertising slogan used by Greyhound Lines, Inc. starting in 1956. The tag line would appear on the bus line's advertising- television commercials, billboards, magazine ads, and radio spots periodically for the next four decades. The slogan implied that by riding a Greyhound bus, one avoided the hassles of driving a car. It made car travel seem less convenient than bus travel. The message confronted Greyhound travelers who owned cars and had a choice (the target market for the commercials), and those who"
"the ""New York Times"". He added: ""A slogan like 'Stay the Course' is inadequate."" At that time, the size of Lehrman's commercial buy was virtually unprecedented. The ""Christian Science Monitor"" reported late in the campaign: ""The ads have aired so frequently that the New Yorker magazine ran a cartoon showing a parrot next to a television set. The parrot says, 'I'm Lew Lehrman. Lew Lehrman for governor!...' The barrage of television ads have effectively turned Lewis Lehrman into a household term. In his Borough Park, Brooklyn, campaign swing here recently, one youngster shouted, 'There's the man on TV!'"" Cuomo sought"
"money donated for striking British miners, Mitchum used an image of the NUM leader, without his consent, under the slogan ""Mitchum, for when you're really sweating!"" Scargill complained to the UK's Advertising Standards Association who criticised the advertisement as ""highly distasteful"". Mitchum Mitchum is a brand of antiperspirant-deodorant, later owned by Revlon. It was widely known for its marketing slogan, ""So effective you can skip a day,"" but that slogan hasn't been used since 2007. Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Originally known as the Paris Toilet Company and then the"
"and was purchased by Benjamin H. Freedman. In 1911, the company became the first to use sex to sell a product. Their ad slogan, created by the J. Walter Thompson Agency, claimed that women who used the soap would have ""Skin You Love To Touch"". The slogan became so popular that Woodbury used it until the 1940s. In 1936, Woodbury was one of the first companies to use nudity in its advertisements. The ad, known as ""The Sun Bath"", was photographed by Edward Steichen and showed a nude woman lying on stairs on her side with her back to the"
"Tag (advertisement) Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m ""Play"" campaign, which had been running for several months. ""Tag"" was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario. The commercial premiered on American television on 25 June 2001, and ran until Labor Day (3 September). It was supported by three additional"
"proposition, the one reason the product needed to be bought or was better than its competitors. These often took the form of slogans — Reeves oversaw the introduction of dozens, some that still exist to this day, such as M&M's ""melts in your mouth, not in your hand."" He argued that advertising campaigns should be unchanging with a single slogan for each product. His commercials for Bic pens, Minute Maid orange juice, M&M's candies, Colgate toothpaste and other products used similar methods, often making dramatic demonstrations. Reeves pointed out that to work, advertising had to be honest. He insisted the"
"wide selection of products. This slogan was retired in 2003, to be replaced with ""That was easy"". Expanding on that theme, 2005 adverts featured a large red push-button marked ""easy"". In the United Kingdom, Staples had used the slogan “You want it. We've got it”; this changed to ""That was Easy"". Originally, the ""Easy Button"" was only intended to be a fictitious button with 'magical' properties, featured in their television advertisement campaign. However, when the adverts appeared, customers began contacting the company to inquire how they could buy one. The company responded by making the ""Easy Button"" a real product"
"advertisement that was designed to counter the introduction of the Chicken McGrill sandwich from McDonald's. The campaign took McDonald's slogan, """"Make it better"""" and changed it to """"Make it even Better"""" and put the sandwich on sale for SGD$1.00 on the same day the McDonald's product was set to debut. Burger King called the McDonald's menu item ""fake grilled"" as opposed to flame grilled. The 2012 campaign from Clemenger BBDO for the TenderGrill for the Australian Burger King franchise, Hungry Jack's, featured a goth girl, complete with facial piercings and tattoos that loses her piercings and tattoos as she eats"