"albeit controversial advertising campaigns in the history of modern advertising. Inspired by other campaigns that offered male consumers a reason why they should smoke a given brand (i.e. the Lucky Strike “It’s Toasted” campaign), Lasker sought to give the female market a reason to smoke as well. Borrowing from the 19th-century slogan of Lydia Pinkham's Vegetable Compound, “Reach for a Vegetable,” that was marketed towards women for the alleviation of menstrual discomfort, Lasker and Lucky Strike launched the “Reach for a Lucky Instead of a Sweet” campaign in 1925, followed by “For a Slender Figure—Reach for a Lucky Instead of"
"when the slogan “It’s Toasted” was created — referring to the tobacco being toasted during manufacturing rather than sun dried to produce a more desirable taste. During the 1920s, Lucky Strike advertising was targeted primarily toward female audiences. A popular advertisement of the time read, “reach for a Lucky instead of a sweet,” encouraging women to smoke one of their cigarettes instead of eating a sweet to aid in weight-loss. These ads had such a large impact that confectioner companies began running competing advertisements claiming that it was still possible to become thin while consuming sweets. By the late 1920s,"
"Maverick (cigarette) Maverick (originally branded as Harley Davidson), is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco. Mavericks were originally introduced on a limited basis in 1986 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company. Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue marketing the cigarettes under the Harley Davidson brand until 2001, however they rebranded them as Maverick in 1998."
"Happiness is a cigar called Hamlet ""Happiness is a cigar called Hamlet"" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, ""Happiness will always be a cigar called Hamlet."" Commercials used an excerpt from a jazz rendition of Bach's Air on the G String, played by Jacques Loussier and his trio, which is"
"Hollywood (cigarette) Hollywood is a Brazilian brand of cigarettes, currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco. Is one of the best-known and sold cigarette brands in Brazil, just behind the Derby brand. In 1903, Albino Souza Cruz, a manufacturer of cigarettes, settled in Rio de Janeiro and created a company to sell different brands of cigarettes. In 1931, he announced the launch of the Hollywood cigarettes, which gradually became famous for using a slogan known as """"success"""". In the early 1970s, Souza Cruz invented the slogan """"Isto é Hollywood"""" (""""This is Hollywood""""), popularizing the"
"who hold the trademark rights to this day. The brand was discontinued in August 2015. Eckstein cigarettes were always unfiltered. The slogan printed on the back of each pack is: """"Real and right"""", located on the side of the package product characteristics of the manufacturer the following slogan is written: ""Fine tobacco, through and through spicy. Without the filter an honest enjoyment."""" In addition to other products, the cigarette brand also belonged in the 1930s range cigarette brand Da Capo, from which there is a well-known poster from the time of World War I. In 2015, the brand was discontinued."
"advertised on the basis of ""mentholated freshness"". The television commercials showed foreign talents engaged in exhilarating Western leisure activities like sky-diving, wakeboarding and boat racing to drive home the ""freshness"" story. The commercials were made even more popular with its jingle, sang by a 21-year-old Claire de la Fuente, a Karen Carpenter sound-alike. The advertisements lasted from the 1970s until 2006. Since 1 January 2007, the radio and television cigarette advertising was currently banned. Hope (cigarette) ""This article is about the Japanese cigarette brand. For other uses, see Hope (disambiguation)."" Hope is a Japanese brand of cigarettes, currently owned and"
"Mayfair (cigarette) Mayfair is an English brand of cigarettess, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco. Mayfair was re-launched in 1992 with the slogan ""A good smoke at a fair price"". The brand is Gallaher Group's leading value cigarette brand. Mayfair is one of the least expensive cigarette brands in the U.K., despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district. By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million. Mayfair is mainly sold in the United"
"ITV list made in 2005 and as the third funniest television advertisement ever by Campaign Live in 2008. Happiness is a cigar called Hamlet ""Happiness is a cigar called Hamlet"" is one of the best remembered British advertising campaigns for a tobacco product. It was a long-running campaign for Hamlet Cigars, lasting on television until all tobacco advertising on television was banned in the UK in 1991. They returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, ""Happiness will always be a cigar called Hamlet."" Commercials used an excerpt from a"
"Winston tastes good like a cigarette should ""Winston tastes good like a cigarette should"" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, ""Advertising Age"" included the ""Winston tastes good like a cigarette should"" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century. Advertising agency William Esty Co. deliberately, and ungrammatically, used"
"casts doubt on Garner's claim. Winston tastes good like a cigarette should ""Winston tastes good like a cigarette should"" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, ""Advertising Age"" included the ""Winston tastes good like a cigarette should"" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century. Advertising agency William Esty"
"him, there is no need to stop the match, and the game continues. ""Gerson took great advantage of this 'law of advantage', and we wanted to insert it into the campaign, with the concept of more cigarettes at a lower cost,"" recalls Lewkowicz - who did not think of such an overwhelming repercussion. Vila Rica (cigarette) Vila Rica is a Brazilian brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company. The brand was founded in the 1960s and quickly became popular after the Brazilian football player Gérson starred for an ad for the cigarette brand in"
"Strand (cigarette) Strand was a British brand of cigarettes which was owned and manufactured by W.D. & H.O. Wills (a now defunct subsidiary of Imperial Tobacco) Strand was launched in 1959 but withdrawn in the early 1960s. The launch was accompanied by a huge television advertising campaign with the slogan """"You're never alone with a Strand"""". They also ran advertisements in newspapers offering a free pack of Strand cigarettes if you filled in a coupon and sent it in. This television advertisement depicted a dark, wet, deserted London street scene in which a raincoated character, played by Terence Brook, looking"
"Eclipse (cigarette) Eclipse is an American cigarette brand that was developed and marketed by R.J. Reynolds Tobacco. It heats the tobacco instead of burning it by using a carbon tip wrapped in glass fibers. In 2014 they were still in production, and one of the remaining choices allowed to be smoked in the offices of R.J. Reynolds facilities after the company began to restrict traditional smoking in their office facilities. They were retested in Wisconsin as ""Revo"" in 2015. The American Cancer Society argues that the cigarettes are not as safe as the marketing campaign suggests, and that they should"
"popular for 25 years. The shows capitalized on the tobacco auction theme and each ended with the signature phrase ""Sold, American"". The company's advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks, concerning the cigarette's flavor, often described as delicious due to the tobacco being toasted. Beginning in the Fall of 1944,"
"until 1923. In 1924, the brand was launched. They are first marketed as ""America's luxury cigarette"" and were mainly sold in hotels and resorts. Around the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan """"Mild As May"""". The name was taken from a street in London where Philip Morris's British factory was located. However, as early as 1885, a brand called ""Marlborough"" was already being marketed as a """"ladies' favorite"""" by Philip Morris & Co. In the 1930s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in"
"Old Gold (cigarette) Old Gold is an American brand of cigarette owned and manufactured by the Lorillard Tobacco Company. Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan """"Not a cough in a carload"""", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people. In 1941, Lorillard moved the Old Gold"
"Capstan (cigarette) Capstan is a British brand of unfiltered cigarettes, currently owned and manufactured by Imperial Tobacco. The brand dwindled in popularity when the health effects of tobacco became more widely known; few shops sell them today. Capstan was originally launched by W.D. & H.O. Wills in 1894, and was one of the most popular brands of cigarettes in the early-twentieth century. W.D. & H.O. Wills spent £4,000 (equivalent to £477,509.50 in 2018) on promoting the Capstan cigarettes in 1900, and these amounts were in addition to regular charges for advertising, including showcards and newspaper advertisements. It was W.D. &"
"poster advertisements in which famous actor Tatsuya Fuji appeared. """"I'm me, this tastes like"""" was a slogan he used in those adverts. In the 1990s, some television advertisements were also made to promote Caster cigarettes. Some old telephone cards also had Caster advertisements on them. Caster cigarettes were mainly sold in Japan, but were also sold in Singapore, Taiwan and South Korea. Below are all the variants of Caster cigarettes, with the levels of tar and nicotine included. Radio Sputnik: Les infos du 28 juin! by Sputnik France | Free Listening on SoundCloud Caster (cigarette) Caster was a Japanese brand"
"Peter Stuyvesant (cigarette) Peter Stuyvesant is a premium brand of cigarettes currently owned by British American Tobacco and manufactured by the American Cigarette Company. In Australia and New Zealand, the brand is manufactured by Imperial Tobacco. The cigarette brand is named after Petrus Stuyvesant, Governor of New Amsterdam, later New York City. Peter Stuyvesant was initially launched in South Africa in 1954 and later test marketed in New York in 1957, the brand was officially launched worldwide in the same year. """"The scent of the big wide world: Peter Stuyvesant."""" is the famous slogan, which was created in 1958 by"
"for a series of magazine ads. Fatima (cigarette) Fatima Cigarettes (pronounced fa-TEE-ma) was an American brand of cigarettes, owned and manufactured by the Liggett & Myers tobacco company. Fatima was launched in the 1870s, and was marketed as an exotic blend of Turkish tobaccos. It was one of the first brands to be made on a cigarette machine. The name Fatima, a common Turkish or Arabic woman's name, helped bolster the Turkish image. In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. Fatima cigarettes was one of many cigarettes"
"taken over as the company's primary discount brand. R.J. Reynolds made various poster adverts to promote the Doral brand. Magazine advertisements were done in comic strip format; a memorable example had a lion tamer worried about what his Doral pack sang. Doral's current slogan is """"Premium Taste, Guaranteed"""". An early slogan was ""Taste me!"" done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit """"Sex in Commercials"""". R.J. Reynolds also printed cigarette cards for Doral during the years 2000-2001. In 1972 and 1973, Doral was a sponsor of the NASTAR skiing competition"
"the suit was filed. Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man with a classy tuxedo suit with a Barclay cigarette in his mouth with the slogan """"The pleasure is back"""" underneath. The slogan """"99% tar free"""" was also present, but eventually had to be removed after the FTC filed a complaint that the claim was misleading. Barclay sponsored various Formula 1 teams in the 1980s and 1990s. Barclay sponsored the Arrows F1 team in and . The brand was displayed on the front"
"Lucky Strike Lucky Strike is an American brand of cigarettes owned by the British American Tobacco groups. Individual cigarettes of the brand are often referred to colloquially as ""Luckies."" Lucky Strike was the top-selling cigarette brand in the United States during the 1930s. The Lucky Strike brand was introduced as chewing tobacco in the United States in 1871 by the company R.A. Patterson. The brand's founder was inspired by the era's rush for gold searching. Only some of the gold diggers (about four out of each 1000) were fortunate enough to find gold and this was often referred to as"
"Derby (cigarette) Derby is a Brazilian brand of cigarettes, launched in 1993 and currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco. After the introduction of the brand, it soon became the market leader in Brazil, especially in the segment of lower income consumers, with the slogan """"The taste that won Brazil"""" and """"100% Brazil Flavor"""". The seal was for many years one of the cheaper cigarette brands in Brazil, which made it achieve high sales and the leadership of cigarette sales in the third month after launch. In 1996, the company had sales of 6.2"
"Death (cigarette) Death was an English brand of cigarettes which was owned and manufactured by the Enlightened Tobacco Company in the United Kingdom from 1991 to 1999. Entrepreneur BJ Cunningham invested his life savings to create and market an additive-free smoking product called Death. He founded the Enlightened Tobacco Company in 1991. Its product disclosed its hazardous nature by prominently displaying skull and crossbones on its outer package and came in two varieties; Death, and Death Lights. The product was marketed to the “young underground punk rock” consumer market. The products were sold for a time via mail order from"
"by the adverts. The company rebranded Strand as Embassy. The new TV adverts showed a man at a party, ignored by everyone. He produces a pack of Embassy, starts offering them around and is suddenly the life and soul of the party. The advertising campaign's success can be judged by Embassy becoming the biggest selling cigarette of the 1960s. Strand (cigarette) Strand was a British brand of cigarettes which was owned and manufactured by W.D. & H.O. Wills (a now defunct subsidiary of Imperial Tobacco) Strand was launched in 1959 but withdrawn in the early 1960s. The launch was accompanied"
"the Swiss Fritz Bühler. In the 1980s the slogan was changed to """"The taste of the whole wide world."""" Eventually British American Tobacco bought the brand in 2003 and it became one of their most popular premium brands. In the 1980s, the brand enjoyed an increase in sales thanks to various advertising campaigns in cinemas and by offering the cigarettes in the airplanes of the Dutch airline company KLM. The brand is sold in 55 countries and is especially popular in South Africa, Australia and New Zealand, as well as most parts of Europe, but is less known in the"
"Salem (cigarette) Salem is an American brand of cigarettes, currently owned and manufactured by ITG Brands, a subsidiary of Imperial Tobacco, inside the U.S. and by Japan Tobacco outside the United States. Salem was launched in 1956 by the R.J. Reynolds Tobacco Company as the first filter-tipped menthol cigarette. When the brand was introduced in 1956, Salem's slogan was """"Take a puff, it's springtime"""" which was used for several years afterwards. Its name (along with that of the Winston brand) derives from Winston-Salem, North Carolina, the city where RJR was founded and headquartered. Salem cigarettes are unique in that they"
"Vila Rica (cigarette) Vila Rica is a Brazilian brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company. The brand was founded in the 1960s and quickly became popular after the Brazilian football player Gérson starred for an ad for the cigarette brand in 1976. Various poster ads were made to promote Vila Rica in the 1970s. In some, Gérson was included, while in others he was absent. A few TV adverts were also made, which include the famous slogan """"I like to take advantage of everything, right? You too take advantage!"""". In 1976, a commercial of"
"challenged the candy industry by urging women to “reach for a Lucky instead of a sweet.” These aggressive campaigns paid off making Lucky Strike the most smoked brand within a decade. Other companies followed the successful ad campaigns of the American Tobacco Company with their own versions. The Phillip Morris Company introduced Marlboro cigarettes in 1925. Marlboros were advertised as being as ""mild as May"" and featured elegant ivory tips that appealed to women. Other brands offered similar ads appealing to a woman's sense of beauty and style and made cigarettes an alluring part of many women's lives. The ads"
"still frequently associated with the brand. The advertisements featured in television, radio and cinema commercials, various print media, and on billboards. The slogan and the entire campaign was created by the Collett Dickenson Pearce agency in 1966. The premise is that a man finds himself in an awkward or embarrassing situation and lights a Hamlet cigar. Lighting and smoking this cigar makes him smile and forget his woes. The campaign branched out from traditional advertising, even publishing a book of cartoons based on the idea. A memorable ident featured the 1982 Channel 4 blocks forming the number 5, then rewinding"
"Dimes in the six-pack) at this time. JUNO advertisements were also frequently seen on buses throughout the 1920s, with the slogan """"Berlin Raucht JUNO"""" (""""Berlin Smokes JUNO"""") In the post-war period, the matching advertising pad was texted and composed by Just Scheu, and Bully Buhlan recorded it with the orchestra Erich Börschel for a shellac advertising album in 1951. Juno (cigarette) Juno, (always written as JUNO) was a German brand of cigarettes and was owned and manufactured by Reemtsma, a subsidiary of Imperial Tobacco. Juno was launched in 1896 with new Virginia tobaccos from the Berliner Cigarettenfabrik ""JOSETTI"". To distinguish"