"Budweiser Clydesdales The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are several ""hitches"" or teams of horses, that travel around the United States and others that remain in their official homes at the company headquarters at the Anheuser-Busch brewery complex in St. Louis, Missouri, or at Merrimack, New Hampshire. At St. Louis, they are housed in a historic brick and stained-glass stable built in 1885. There are eight horses driven at any one time, but ten horses are on each team to provide alternates for the hitch when"
"include Bass Pale Ale, Bud Light, Busch Beer, Landshark Lager, Michelob, Natural Light, and Shock Top. The company also produces nonalcoholic beverages, malt liquors (such as King Cobra and Hurricane), and flavored malt beverages (e.g. the Bacardi Silver family and Tequiza). On Dec 22, 2015, it was announced that Anheuser-Busch would purchase up Breckenridge Brewery for an undisclosed sum. Prior to its acquisition by InBev, the company was known in the United States for its advertising presence, including a sports marketing division which created advertising material for the Super Bowl and many other sporting events. Budweiser has sponsored horse racing"
"the horses during transport. The team stops each night at local stables. An obedience-trained Dalmatian dog also travels with each hitch, a Budweiser tradition since the 1950s. Historically, the role of the dogs was to guard the wagon and protect the team while the driver went inside buildings to make deliveries. When the team performs today, the Dalmatians sit on the wagon, seated next to the driver. The wagons are Studebaker wagons modified to carry beer, originally manufactured circa 1900. Television advertising featuring the Budweiser Clydesdales had been a longstanding Super Bowl tradition, beginning with an ad during Super Bowl"
"are also used as show horses. They are shown in lead line and harness classes at county and state fairs, as well as national exhibitions. Some of the most famous members of the breed are the teams that make up the hitches of the Budweiser Clydesdales. These horses were first owned by the Budweiser Brewery at the end of Prohibition in the United States, and have since become an international symbol of both the breed and the brand. The Budweiser breeding program, with its strict standards of colour and conformation, have influenced the look of the breed in the United"
"example, such as the Budweiser Clydesdales, seen in parades and other public settings, a team of draft horses that pull a beer wagon similar to that used before the invention of the modern motorized truck. Horses are frequently used in television, films and literature. They are sometimes featured as a major character in films about particular animals, but also used as visual elements that assure the accuracy of historical stories. Both live horses and iconic images of horses are used in advertising to promote a variety of products. The horse frequently appears in coats of arms in heraldry, in a"
"in the ad. A 2014 ad entitled ""Puppy Love"" featured a similar reunion between an adopted dog and another Budweiser Clydesdale. Its most recent victory and its third in a row, 2015's ""Lost Dog"", featured a dog being rescued from a wolf by the Clydesdales. In 2017, Budweiser broadcast ""Born the Hard Way"", an ad which dramatized Anheuser-Busch co-founder Adolphus Busch's emigration to the United States from Germany to establish the company. The advertisement attracted controversy among supporters of U.S. president Donald Trump for being pro-immigration, in the wake of an executive order issued by Trump which briefly restricted entry"
"went against its 1999 ad ""Separated at Birth"", which featured a pair of Dalmatian puppies given to two separate owners, but eventually seeing each other again after one became a mascot dog on the Clydesdales' carriage. As of 2015, Budweiser had won the survey thirteen times in fifteen years; its 2013 advertisement entitled ""Brotherhood"" focused on the relationship and emotional reunion of a clydesdale with its original trainer three years after leaving to become a Budweiser Clydesdale. Prior to the game, Budweiser also invited users to vote via Twitter on a name for the new foal that would be featured"
"marketing budget. The Budweiser from Budějovice has been called ""The Beer of Kings"" since the 16th century. Adolphus Busch adapted this slogan to ""The King of Beers."" This history notwithstanding, Anheuser Busch owns the trademark to these slogans in the United States. In the late 1980s, Bud Light ran an advertising campaign centered around a canine mascot, Spuds MacKenzie. In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the NFL. Budweiser pays $20 million annually for MLB licensing rights. Budweiser has produced a number of TV advertisements, such as the Budweiser Frogs, lizards impersonating"
"Here Comes the King ""Here Comes the King"" is a well-known advertising jingle written for Budweiser, whose slogan is ""The King of Beers."" Budweiser is the flagship brand of the Anheuser-Busch brewery. Copyrighted in 1971, the music and lyrics are by Steve Karmen, who also wrote six other jingles for Anheuser-Busch. The song is often heard as the theme for the brand's winter-themed TV commercials featuring the Budweiser Clydesdale horses pulling the Budweiser beer wagon. Another Budweiser jingle, ""When You Say Budweiser, You've Said It All,"" also with music and lyrics by Steve Karmen, was published a year earlier in"
"findings Budweiser eventually slowed down the ad campaign in the years ahead, and by 1998 the frogs were discontinued and replaced by lizards, which appealed to an older audience than the frogs did. Budweiser Frogs The Budweiser Frogs are three lifelike puppet frogs named ""Bud"", ""Weis"", and ""Er"", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. They are part of one of the most well-known international alcohol advertising campaigns. The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis, but only after their ACDs"
"XXIII, Budweiser aired an episodic series of commercials known as the ""Bud Bowl""—which featured a football game between stop motion-animated beer bottles representing Budweiser and Bud Light, with commentary by Bob Costas and Paul Maguire. Proving popular, the ""Bud Bowl"" would return at subsequent Super Bowls; it had become so popular that some viewers actually wagered on the outcome of the ""Bud Bowl"" as if it were an actual event. In 1995, Budweiser introduced the first of a series of ads featuring a group of three frogs named Bud, Weis, and Er. The frog ads were a major success for"
"the brewery after the game, and ranked as one of its most popular advertising campaigns following its premiere. Anheuser-Busch has aired commercials for other beer brands during the game alongside Budweiser, such as Budweiser Black Crown, and Beck's Sapphire. At Super Bowl LI, the company re-launched Busch, and broadcast a Bud Light ad featuring the ghost of its former dog mascot Spuds MacKenzie. Chrysler, and the marques of its current parent company Fiat Chrysler Automobiles, have made repeated appearances during the Super Bowl. From 2011 through 2014, Chrysler became known for running several notable long-form ads; at Super Bowl XLV,"
"several advertising campaigns throughout each game, one of which has traditionally featured its mascots, the Budweiser Clydesdales. The Clydesdales were included in at least one Super Bowl commercial every year from Super Bowl IX in 1975 through Super Bowl LI in 2017. Budweiser's parent company Anheuser-Busch has been the most successful advertiser in the annual Super Bowl Ad Meter survey organized by ""USA Today"", having finished first on the survey fourteen times. When ""USA Today"" held an ""All-Time Ad Meter"" bracket tournament in 2014, two Budweiser commercials met in the finals; the winner was a 2008 ad spoofing ""Rocky"", which"
"the Budweiser Clydesdales ended in 2009. The new owners have brought back Clydesdales but they are not the ""Budweiser Clydesdales."" The Budweiser Clydesdales were first introduced to the public on April 7, 1933, to celebrate the repeal of Prohibition. August A. Busch, Jr. presented the hitch as a gift to his father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had purchased him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon. The hitch proceeded to carry the first case of"
"events and motor sports including NASCAR, the ""Miss Budweiser"" racing hydroplane, and the ""Budweiser King"" championship top fuel dragster of Kenny Bernstein. Since the acquisition by AB InBev, significant cuts in advertising plans have been rolled out, predicated on the belief that ""changing demographics and media habits no longer require spending as much on mainstream sports events"". In 2007, the company introduced a flavored 12% abv malt liquor under the name ""Spykes"". It was sold in colorful, 2-ounce bottles. Available flavors included mango, lime, melon and chocolate. It was withdrawn in the same year after criticism from alcohol industry watchdog"
"of competitive driving horses in harness. Each horse breed is selected to support the ride program at the museum. The Clydesdale breed is a widely recognized draft horse used in teams of two, three or four to pull large vehicles seating up to 18 passengers. This breed is known famously as the Budweiser Clydesdale horses. The American Quarter Horse is bred for speed and for distance, up to a quarter mile, and they are well suited to pulling wagons, buggies and sleighs. The Canadian Horse was bred from horses shipped to Quebec from France in 1665. Their stamina and quiet"
"Lassie had a Basset friend named Pokey early in the ""Lassie"" television series. Other famous TV Bassets are the wisecracking Cleo from ""The People's Choice"", Columbo's dog Dog, and the sheriff's dog Flash in ""The Dukes of Hazzard"". Basset Hounds are often used as advertising logos. The logo for Hush Puppies brand shoes prominently features a Basset Hound whose real name is Jason. Basset hounds are occasionally referred to as ""hush puppies"" for that reason. A basset hound also serves as the companion to the lonely Maytag Man in Maytag appliance advertisements. Tidewater Petroleum advertised its ""Flying A"" gasoline using"
"removed from labels because it was thought to be too old-fashioned. In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers. A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sat on a large model of a horse. The first Horsemobiles were deployed around 1918. A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. Moxie at one time maintained about two dozen of them, and they appeared in parades and other"
"in addition to hops and barley malt. Budweiser is produced in various breweries located around the United States and the rest of the world. It is a filtered beer available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws. Introduced in 1982 as Budweiser Light, Budweiser's flagship light beer with 4.2% ABV and . From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series ""The Dick Van Dyke Show"". A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This"
"released a CD, ""Frank & Louie's Greatest Hits"", featuring songs such as ""Sweet Home Alabama, ""My Sharona"", and ""Rock This Town"" woven around alternate takes of some of Frank and Louie's radio ads. Much like the Joe Camel controversy around the time of the frogs popularity, a 1996 study showed that children often recognized the Budweiser frogs as much as other ad icons like Ronald McDonald and Tony the Tiger, as well as other cartoon characters like Bugs Bunny. Many have speculated that Budweiser's frogs were targeting younger people to their alcoholic products. Anheuser-Busch denies this, but because of such"
"worldwide—though, due to a trademark dispute, does not necessarily do so under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt. Produced in various breweries around the world, Budweiser is a filtered beer available in draft and packaged forms. Introduced in 1994 as ""Ice by Budweiser"", it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the ""doo-be-doo-be-doo"" phrase from ""Strangers in the Night"". Hoegaarden Brewery"
"to President Franklin D. Roosevelt at the White House. To qualify for one of the hitches, a Budweiser Clydesdale must be a gelding with an even temperament and strong, draft horse appearance, be at least four years old, stand at least at the withers when fully mature, and weigh between . In addition, each horse must be bay in color (a reddish-brown coat with a black mane and tail), have four white stocking feet, and a blaze of white on the face. Originally the Clydesdales were transported by train. Cross-country truck transport was introduced in 1940. Today, the traveling hitches"
"been the main source of financial backing in Formula One, some alcohol brands have also been associated with the sport. For example, Martini appears on the Williams F1 car while Johnnie Walker has sponsored McLaren since 2006. Anheuser-Busch, being a conglomerate with non-alcoholic properties, complies with the French alcohol advertising ban in Formula One by placing their Busch Entertainment theme park logos (mostly SeaWorld) where their Budweiser logo would appear on the Williams F1 car at races where alcohol advertising is banned and in Middle Eastern countries, where alcohol advertising is discouraged. A few companies, however, have added responsible drinking"
"Bowl commercial featuring the frogs had them riding on the back of an alligator into the bar, where they croak their names at the startled patrons, and leave with a crate of Budweiser beer strapped to the alligator's waist while dancing to Jamming by Bob Marley and the Wailers. After the initial ads generated great interest, new creatures began making appearances in the swamp. Beginning at Super Bowl XXXII, a new campaign created by Goodby, Silverstein & Partners introduced two wisecracking chameleons made their debut. Louie, notable for his distinct Brooklyn accent (he was voiced by New York City voice"
"The ad, which featured blindfolded businessmen walking over the edge of a cliff in unison, was criticized for its ""dark"" theme and exaggerated premise. By contrast, ""Lemmings"" has been considered to be one of Apple's worst television advertisements. The beer brand Budweiser has long been a Super Bowl fixture. Its parent company Anheuser-Busch held a long-term contract with the NFL that allowed it to buy several slots of air time from the game's broadcaster each year at a steep discount, a contract that ran through Super Bowl 50; the company continues to buy multiple commercials in each game. Budweiser runs"
"California (the museum has since been relocated to Branson, Missouri). In 2010 the Branson museum was closed and all artifacts were sold including the Trigger and Buttermilk horses. Buttermilk (horse) Buttermilk (1941–1972) was a buckskin Quarter Horse. He appeared in numerous Western films with his owner/rider, cowgirl star Dale Evans. Buttermilk was ridden by Evans in the 1950s television series ""The Roy Rogers Show"" with her husband Roy Rogers who rode his Palomino, Trigger. Both horses were extremely popular and became a marketing success with cast iron and plastic replicas, lamps, and dozens of other products purchased by adults and"
"to the public for free; however, there is a parking fee of $13 per vehicle. This fee helps to maintain the farm. The farm is home to such animals as buffalo, elephants, camels, kangaroos, donkeys, goats, peacocks, the iconic Budweiser Clydesdales and many more. Most of these animals can be seen by visitors on a tram tour of the deer park region of the park, while the Clydesdales are found in their nearby barn and pastures. The farm also contains a cabin called ""Hardscrabble,"" which was built by Ulysses S. Grant in 1856 on another part of the property and"
"darker color is a departure from the other Budweiser brands. Production was discontinued prior to 2015. Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a ""Budweiser brewmaster holiday tradition of collecting the richest part of the batch which is tapped to the brew kettles to toast the holiday season."" Bud Dry was introduced nationally in the U.S. in April 1990 with the slogan of ""Why ask why? Try Bud Dry."" It was originally successful in test markets and was expected to be a popular beer with the rise"
"were a popular breed for this job, due to their natural affinity to horses and history of being used as carriage dogs. This role became redundant once horse-drawn fire engines were replaced with steam and diesel powered ones. Due to its history, the Dalmatian often serves as a mascot for the fire service, and is still chosen by many firefighters as a pet. The Dalmatian is also the mascot of the Pi Kappa Alpha International Fraternity, which has been associated with firefighting. The Dalmatian is also associated, particularly in the United States, with Budweiser beer and the Busch Gardens theme"
"most famous horse teams in the United States is the Heinz hitch of Percherons, having appeared multiple times at the Tournament of Roses Parade. In Great Britain, the Percheron is used for advertising and publicity, as well as forestry and farm work. They are crossbred with lighter horses by breeders of heavy hunters in order to increase size and improve disposition. Purebred Percherons are also ridden, and some have proven useful at show jumping. Crossbred Percherons have been used successfully in dressage. In both the Falkland Islands and northern Australia, Percherons have been crossed with local mares, primarily Criollos in"
"; beyond this, motor vehicles are used. The ale can be delivered in metal or wooden barrels. The brewery owns four horses (Monty, Max and Archie and Sam) which are stabled at the brewery. As well as delivering ale, the horses compete in shows and events throughout the country. They are featured often in the local press and have featured in many programmes such as Countryfile. Wadworth operate a Visitor Centre and gift shop at the brewery. Tours of the brewery can be taken and may include a tutored tasting of the Wadworth range and visits to the shire horses"
"Budweiser Budweiser () is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, it has grown to become one of the largest selling beers in the United States, and is available in over 80 markets worldwidethough, due to a trademark dispute, not necessarily under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt. Produced in various breweries around the world, Budweiser is a filtered beer available in draft and packaged forms. Anheuser–Busch has"
"a Burger King commercial for the return of chicken nuggets in June 2015. Horse trainer Bob Baffert was paid $200,000 to allow The Burger King to stand behind him in the grandstands during the televised broadcast of the 2015 Belmont Stakes, where American Pharoah won the Triple Crown. Baffert had turned down $150,000 to allow the mascot to appear with him at the 2015 Preakness Stakes. The Burger King was also on hand with Baffert when at the 2018 Belmont Stakes, he became the 2nd trainer to win two Triple Crowns with Justify. In October 2005, Burger King began to"