"Paul Margulies Paul Eli Margulies (1935–2014) was an American writer, philosopher and advertising-industry creative director. Margulies was famous for writing jingles (""Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!"") and inventing tag lines such as ""I Can't Believe I Ate the Whole Thing."" A graduate of Dartmouth, with a degree in philosophy, Margulies retired at an early age to write about philosophy. Margulies was the son of Henrietta (née Greenspan) and Irving Margulies. Although famous on Madison Avenue for his innovative work in advertising, Margulies was best known, at the time of his death, as the father of"
"fad called the Clear Craze equated clarity with purity. This began with the remake of Ivory soap, whose marketing slogan had already been ""99 and 44/100 percent pure"", from its classic milky solution. The ""clear"" idea spread to many companies and product types including PepsiCo's development of a clear cola. Crystal Pepsi was marketed as a caffeine-free ""clear alternative"" to normal colas. Its marketing slogan was ""You've never seen a taste like this"". On April 13, 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramento, Dallas, Providence, and Grand Rapids, and the product generated a positive response. Pleased"
"to Advertising Age. To increase sales in a relatively flat business, Bayer has revived several of the vintage spots. Paul Margulies—father of actress Julianna Margulies—created the famous ""Plop, plop, fizz, fizz"" ad campaign when he worked as a Madison Avenue ad executive. The ubiquitous jingle was composed by Tom Dawes—a former member of The Cyrkle. During the race for space in the early 1960s before the USA moon landing there was a commercial with Speedy in a space suit and a jingle with the lyrics ""On Man's first trip through space, I only hope that I'm aboard, securely strapped in"
"Wizz Fizz Wizz Fizz is an Australian brand of sherbet manufactured by Fyna Foods Australia Pty Ltd. It is available in 12.5g sachets, as very fine powder and sold at local convenience stores and supermarkets. Wizz Fizz is known for its small plastic shovel that allows consumption of the sherbet straight from the sachet. Wizz Fizz packs from 1966 to 1996 had Disney characters, which in 2002 - 2007 were replaced with the characters ""Screaming Mimi"", ""Weird Wally"", ""Gross Gus"", ""Nerdy Neil"" and ""Doctor Freak"". In 2011 the Wizz Fizz packs were relaunched based on a planet theme with intricate"
"a crisp brief to the then communications agency on the brand, to: ""make mango Frooti synonymous with freshness and juiciness"". Coined in a flash by creative honcho Bharat Dhabolkar. ""Fresh and juicy got to be Frooti"". The slogan revitalized the company, helping the brand strengthen and consolidate its position as the undisputed country wide leader of packaged juice drinks. Over the years the brand has experienced a series of repositioning. From the original tagline ""Mango Frooti, Fresh and Juicy"" to ""Juice Up your Life"". Eventually, the original tagline- ""Mango Frooti, Fresh and Juicy"" was reinstalled. The present ad campaigns focus"
"racist. All Sloche flavor names are humorous and often gross, a marketing angle aimed at pleasing a mostly adolescent crowd. The brand mission was described as: """"To satisfy their need for sensory gratification and protest against authority, parents and society."""" The beverage's colors are vivid and the taste is said to be much sweeter than that of Slush Puppie and slightly more acidic. The following is an incomplete list of current and discontinued flavors: Bomme Galoune and Full Zinzin flavours only seem to appear in old marketing material. Full Zinzin also briefly appears in the televised commercial made for the"
"One 1982 television advertisement for the drink featured dwarf actor David Rappaport wearing star-shaped sunglasses at a disco, the advert finishing with the slogan ""You can tell it's Tizer when your eyes are shut"". A 1986 campaign used the slogan ""I'se got the Ize"". A campaign in the early 1990s featured a character filmed in black and white against a bubbly red backdrop, who would say something like ""stuff the donkey sanctuary, stuff donkeys'. At the end, word fragments appeared, such as ""appe"", ""adver"", ""depu"", ""bap"", ""legitima"", ""dogma"" and ""chaz"", all words which could be completed with ""tizer"" as a"
"1970s and 1980s in the UK, and are associated with nostalgia for that period. Their slogan, ""Get busy with the fizzy"", started as an advertising jingle in 1979 and proved so popular that they added it to their logo. The slogan was initially dropped in 1996 after 17 years, but was reinstated in 2010 along with a new marketing campaign in the UK. In 1985, after various changes of ownership, SodaStream became a wholly owned subsidiary of Cadbury Schweppes, although it operated as an autonomous business within the group. In 1998, SodaStream was bought by Soda-Club, an Israeli company founded"
"the refrain ""It's fizzy, it's ginger, it's phenomenal!"" It is a parody of ""High School Musical"", and stars Jack Lowden. In 2012 the company changed its slogan to ""gets you through"", which see a number of people drinking irn bru to get through tough situations. In response to the Coca-Cola 'Share a Coke' campaign, Barr decided to produce thousands of limited edition 750 ml bottles of ""Irn-Bru"" with the names 'Fanny', 'Senga', 'Rab' and 'Tam' on the label, mimicking that by ""Coca Cola"". The use of the name 'Fanny' ties in with one of ""Irn-Bru""'s controversial marketing advertisements. One of"
"orange. As of 2018, they are still currently in production and sold in stores. The most common flavor is Watermelon. From Wrapper: Sugar, Corn Syrup, Malic Acid, Sodium Bicarbonate, Tartaric Acid, Artificial Flavors, Artificial Colors (F.d. &C. Yellow N.5, Yellow N. 6, Red N. 40), Maltose Carbonate ZotZ were introduced in 1968 and were manufactured by G.B.Ambrosoli SPA in Ronago Italy. Some known slogans are ”Where the Fizz izz”, ”Big Fizz Candy” and ”Exploding pop” ZotZ (candy) ZotZ is a candy with a fizzy, sour center manufactured by G.B. Ambrosoli in Italy and distributed in the United States by Andre"
"that they contained either zero or less caffeine, sugar, or calories - Rapp promoted his cola by emphasizing that it had twice the caffeine found in other colas. In the mid-1980s the slogan on every bottle and can of Jolt read ""Twice the Caffeine."" The approach worked and gave the new product high visibility. Jolt soon appeared on the David Letterman show, Good Morning America and CNN. The maverick cola quickly found its niche market. Rapp slowly began expanding his product line, which now includes Blu Botl, DNA, Martinelli’s, Pirate’s Keg, First Tee, and XTC. His company, Wet Planet Beverages,"
"birth rates, an anti-smoking slogan """"Smoke Chupa Chups"""" was tried to attract further adult consumers. The company's current anti-smoking slogan is """"Stop smoking, start sucking"""", with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white warning labels of the European Union with the notice ""Sucking does not kill."" Chupa Chups sponsored the 1992 video game Zool. Their logo featured prominently in the first level 'Sweet World'. Chupa Chups have a large product range with their standard lollipop the most renowned. In terms of flavour, both apple and orange are popular, followed by cola and strawberry."
"He appears in numerous adverts endorsing products and says to ""put it in your hole"". The products are Pseudo-Russian Bastardisations of well known western products such as Schnickers (a parody of Snickers) and Kentucken Frucken Chicken (a parody of KFC). He also starred in two other ads that change his catchphrase to ""put it on your pole"". This has been for condoms and lubricant (called 'KBG Jelly' a parody of 'KY Jelly') . He recently featured in an ad for a Russian men's magazine, Rolph (a parody of ""Ralph""). He has also endorsed a product called ""Cocoa Poops"" (a parody"
"remade, featuring Peter Boyle and Doris Roberts from the 1996–2005 TV sitcom ""Everybody Loves Raymond"". Sammy Davis, Jr. recorded two versions of the famous ""Plop Plop Fizz Fizz"" jingle in 1978, one of which (the ""big band"" version) was featured on a television commercial. Both the big band and rock versions had additional lyrics (with at least one verse unique to each song) written by Tom Dawes, former lead singer of The Cyrkle who wrote the original jingle. In 2009, the brand was featured in television commercials supporting the United States Ski Team that included alpine skier Lindsey Vonn and"
"the logo. The words; ""Great Lymon Taste!"" which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well. The brand's slogan was changed to; ""Obey Your Thirst"", and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan were: ""never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as"
"slogan ‘froth out’. The television advert featured the ‘frothybeast’ giving the general public an insight to his ‘frothy life’. The ‘frothybeast’ advertising campaign lasted until the end of April 2013. A Wispa Gold version of the Wispa Hot Chocolate was launched in February and in July, Cadbury launched Wispa Biscuits. Wispa Wispa is a brand of chocolate bar manufactured by Cadbury using aerated chocolate. The bar was launched in 1981, as a trial version in North East England and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero (now owned by"
"Fizz-nik Fizz-Nik was a product marketed by the United States beverage company 7 Up. It was used in much the same way as a drinking straw, and was primarily developed to allow creation of an ""instant ice cream float"" (also known as an ice cream soda). The Fizz-Nik was modeled after the ""Astro-Float"" product, which was released shortly beforehand by the Coca Cola Company. Reflecting upon this trend, 7 Up named their similar product after the Russian ""Sputnik"". The Fizz-Nik resembled a round bubble. It was composed of two half-spheres that snapped together with a nozzle on each side. The"
"out of the ""Zest"" bowl had no such coating. The brand experienced an uptick in sales in the 1980s and early 1990s, with the advertising slogan ""you're not fully clean unless you're Zestfully clean!"", coined by the BBDO sloganeer James Jordan. One commercial showed a teenage girl who used ordinary soap scratching her back against the metal pole of a school bus stop sign at her bus stop because her soap left a sticky film that she couldn't see but she could sure feel. While she is still scratching her back, the bus shows up. Yet another commercial featured NFL"
"showcase product quality as compared to the convenience focus used in the previous campaign. From 1993 until 2001, ""It takes a giant to make life simple."" was used as the slogan. This was focused on convenience, and spawned the ""Fe Fi Fo Fum"" commercials. The commercials featured everything from the general store, the produce and deli departments to a spot featuring Jay Bell and Jeff King of the Pittsburgh Pirates. This replaced the previous ""A lot you can feel good about...especially the price"" motto. The chain, under pressure from Wal-Mart, has implemented a lower-prices campaign throughout its stores, featured on"
"Lauderdale, Florida. Grapette's bottle was changed to one with smooth sides and colored dots. The slogan became ""The Juicy Soda"". Grapette's advertising model also changed. Previously, advertising was funded by a surcharge on sugar, which was to be spent by the distributor for advertising only. This plan was dropped by Rheingold, placing advertising solely in the hands of Grapette's distributors, resulting in an immediate drop in sales. During this period, Flavette purchased the Dr. Wells soda pop brand and Mason & Mason, Inc., the makers of Mason's Root Beer. In 1975, Rheingold was purchased by PepsiCo, Inc. in a hostile"
"FrütUp (German: ""Froop"") is a vanilla yogurt with a fruit mousse on top. The most popular flavors include lemon, raspberry, and peach passion fruit, which is also shown on their commercial. Each year they have an exotic ""fruit of the year"" flavor. In 2008, Müller released a new advert featuring their Shropshire based factory, still using the Nina Simone song, and emphasising the closeness of supply from the surrounding area of its factory in Market Drayton; ""24 hours from farm to yogurt"". In October 2011, Müller launched a new slogan, ""Wünderful Stuff"". This was backed by a new advertising campaign"
"the words ""lemon"" and ""lime"". By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in their advertisements in 1987. ""I Like the Sprite In You"" was the brand's first long-running slogan, and many jingles were produced around it before its discontinuation in 1994. In 1994, Sprite revamped their marketing logo, and slogan, as well. The new, more vibrant logo stood out more on packaging, and featured a blue-to-green gradient with silver ""splashes"" and subtle white ""bubbles"" in the background. The product name, ""Sprite"" had a blue backdrop shadow on"
"lawsuit brought by David Wawrzynski, a Detroit businessperson who claims to have shown a similar prototype to Heinz executives in 2008. A 2012 judgment in favor of Heinz was vacated in 2014, and a jury finally found that Heinz did not owe Wawrzynski damages in April 2015. Another suit was filed by a Chicago inventor, Scott White, in 2012. Dip & Squeeze Dip & Squeeze is the brand name of a type of packaging for tomato ketchup used by Heinz Tomato Ketchup. The product was announced in 2010 and rolled out to consumers at U.S. fast food restaurants in March,"
"as french fries, chips, hamburgers and hot dogs, Heinz ketchup uses the slogan, ""America's Favorite Ketchup."" As of 2012, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world. In January 2009, the label design was altered, with the illustration of a gherkin pickle that had adorned the label since the 1890s removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan ""Grown not made"". In a recent American Customer Satisfaction Index poll of 10,644 consumers, H.J. Heinz Co. had the highest score of any food or beverage"
"and Coldcrops led to Hax leaving the lemon juice business, and Coldcrops acquiring the branding rights for ReaLem. Coldcrops was acquired by Reckitt and Colman in 1956, which rebranded the product as Jif. The ""Jif Lemon case"" occurred in the 1980s, when the US company Borden introduced lemon juice packaged in a similar container to the UK. Reckitt & Coleman sued Borden for passing off. The case was settled in 1990 for Reckitt & Coleman. Jif is sometimes used on pancakes, and was marketed in the past to be used on pancakes for Shrove Tuesday, with the slogan ""Don't forget"
"the slogan, ""Other potato chips just don't stack up."" By the 1980s, the company launched the ""Pringle Jingle"", whose lyrics were ""Once you taste the flavor (""It's a deep-fried taste!""), then you get the fever (""With a crispy crunch!""), then you've got the fever for the flavor of a Pringle!"" Starting in the 1990s and continuing today, Pringles has advertised their products by comparing them to bagged chips, which they view as greasy and broken. In each ad, a group of people are enjoying Pringles, while a lone person is enjoying a bag of generic potato chips (the bags themselves"
"the name. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime drink was part of the ""clear craze"" of the 1990s that produced products such as Crystal Pepsi and Tab Clear. The slogans used in early advertisements for Zima were ""a truly unique alcohol beverage"" and ""Zomething different"". Zima offered an alternative to the then-successful wine cooler category, and it became very popular. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers"
"Dip & Squeeze Dip & Squeeze is the brand name of a type of packaging for tomato ketchup used by Heinz Tomato Ketchup. The product was announced in 2010 and rolled out to consumers at U.S. fast food restaurants in March, 2011. Later in 2011 it was sold directly to retail consumers at Target and Wal-Mart. The packaging won the National Restaurant Association Food and Beverage Product Innovations Award in 2011. It won the 23rd DuPont Awards for Packaging Innovation silver award in 2011. A laser-scored tip and plastic seal over a thermoformed tub allow a consumer to either pinch"
"including its slogan, """"Turn your thirst upside-down."""" The color was also similar to Pepsi's Mountain Dew soft drink, and, like Mountain Dew, was developed primarily to compete with The Coca-Cola Company's Sprite, Fanta, and Mello Yello. DnL dnL was the name of a soft drink produced by Cadbury Schweppes Americas Beverages in the United States. It was part of the 7 Up family of soft drinks, and it was introduced in September 2002. It was launched in the same year as other attempts to extend soft drink brand names with new iterations, including Pepsi Blue, Dr. Pepper Red Fusion and"
"known in the UK for their advertising tag line ""Opal Fruits—made to make your mouth water!"" (slogan coined by Murray Walker). The full advertising jingle was ""Opal Fruits—made to make your mouth water/Fresh with the tang of citrus/four refreshing fruit flavours/orange, lemon, strawberry, lime/Opal Fruits—made to make your mouth water!"" Starburst has been marketed in several ways, including a marketing tie-in for the movie """" where they replaced Kiwi Banana and Tropical Punch with Royal Berry Punch. In 2007 a commercial for Starburst's Berries and Creme flavor went viral. The commercial, referred to as ""Berries and Creme"" or as ""The"
"York and California. Frusen Glädjé was available in eight flavors (15 in the New York shop). Frusen Glädjé was distributed in every state by the end of 1982, reaching an annual production of 30 million pints, up from 18 million in 1981. Erhard Sommer was the company president. Marketing materials stated, ""The ice cream that appeals to the sybaritic buyer with a taste for the very finest."" Television commercials typically featured the catch phrase, ""I ate all the Frusen Glädjé."" Another catchphrase used was ""Enjoy the Guilt"", which appeared in print advertising and also on small crystal ice cream bowls,"
"""Got Milk?"" advertising slogan. This plate was approved, but it was later canceled after complaints were filed against it. The 2003 music video for the song ""Stacy's Mom"" by the group Fountains of Wayne draws on the theme of a MILF in its storyline. In December 2007, low-cost carrier Spirit Airlines ran a controversial advertising campaign, using MILF to promote their tropical destinations, based on a different acronym: ""Many Islands, Low Fares"". In January 2009, Spirit ran the campaign again. In 2013, an apparel company, True & Co., parodied the phrase in advertising for its line of brassieres, converting it"
"Cola is a brand of cola, and an officially licensed product of Twentieth Century Fox. Its slogan is ""twice the sugar, twice the caffeine"". The slogan is a parody of the former Jolt Cola slogan ""all the sugar and twice the caffeine"". A prior slogan used was ""There's a little boogie in every bottle (can)"". Sometimes Buzz Cola is used for making a statement of the advertising industry. In ""E-I-E-I-(Annoyed Grunt)"" (season 11, 1999) the Simpson family is at the movies watching the ads. Here they watch an Allied Forces soldier storm the Normandy beaches and charge a German. The"