"and sports teams around the world sporting the logos. The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. It was here that she met Phil Knight, who was at the time teaching accounting classes at the university. Knight had overheard that Davidson was in search of extra funds in order for her to take oil painting classes, so he offered to pay Davidson to do some freelance work for his company, then named Blue Ribbon Sports (BRS). Knight offered to pay Davidson $2 per hour (about"
"asked Davidson to design a shoe stripe logo that ""had something to do with movement"". Up until this moment, Davidson was helping Knight as a part time artist making charts and graphs whenever the company needed to meet with executives. She gave him five different designs, one of which was the Swoosh. Needing to choose a logo in order to meet looming production deadlines, Knight settled on the Swoosh after rejecting four other designs by Davidson. At the time, he stated of the logo, ""I don't love it, but it will grow on me."" For her services, the company paid"
"goddess of victory. Blue Ribbon Sport was renamed Nike in 1971. Nike's ""swoosh"" logo, now considered one of the most powerful logos in the world, was commissioned for a mere US$35 from graphic design student Carolyn Davidson in 1971. According to Nike's website, Knight said at the time: ""I don't love it, but it will grow on me."" In September 1983, Davidson was given an undisclosed amount of Nike stock for her contribution to the company's brand. On the ""Oprah"" television program in April 2011, Knight claimed he gave Davidson ""A few hundred shares"" when the company went public. During"
"similar to the three stripes of Adidas. Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time located in Tigard, Oregon. They ultimately selected the mark now known globally as the Swoosh. ""I don't love it,"" Knight told her, ""but I think it will grow on me"". Once the choice was made, Davidson asked for more time in order to refine the work she had done on the Swoosh; however, Knight stated that the company"
"this claim and produced a list of athletes who were sponsored and paid by SKINS. In 2009 the Federal Court of Australia handed down judgment in favour of the ACCC and SKINS agreed to provide undertakings to the Court, pay costs and publish corrective advertisements. The same court also upheld an accusation of retail price maintenance against SKINS, who induced, by request, a retailer in Adelaide not to lower the retail prices of their products. SKINS ran an advertising campaign in 2006 which featured the famous ""Swoosh"" logo of Nike, Inc. placed upside down across the mouths of athletes to"
"nonchalantly past the train, its occupants jammed against the window watching him. The camera cuts ahead to reveal a lone straggler who failed to make it onto the train. As he spots the tagged man, he turns to flee and the commercial ends with the pair continuing the chase outside of the view of the camera, a superimposed swoosh accompanying the campaign tagline, ""Play"". Sportswear company Nike, Inc. has worked with advertising agency Wieden+Kennedy (W+K) since the agency's founding in 1982, having left its previous agency, McCann Erickson with W+K founders Dan Wieden and David Kennedy. While its trademark swoosh"
"silhouette of the sloped top of the building appears on the label of Chock-full-of-Nuts coffee. The sloped top of the building is referenced in the Manhattan Mini Storage logo, as the top of the first letter ""t"" is similarly sloped. In an older version of the logo, the top left corner of the letter M was sloped like the Citigroup Center . Citibank/Citicorp employees nicknamed the building ""Walter's Whistle"" after Citicorp Chairman Walter B. Wriston. According to Business Insider, the New York Mets have at times used a logo since 2014 that has included the Citigroup Center, as Citigroup is"
"no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. In 1976, the company hired John Brown and Partners, based in"
"with money."" In a 2011 statement before the Senate, Morning Star Institute president Suzan Shown Harjo cited Chief Wahoo as an example of the ""savage savage"" stereotype of Native Americans (as opposed to the ""noble savage""), describing the logo as one of several prominent ""hideous, inhuman, insulting or just plain dumb-looking"" depictions. Russell Means has criticized Chief Wahoo, saying, ""It epitomizes the stereotyped image of the Native American. It attacks the cultural heritage of the American Indian and destroys Indian pride."" James Fenelon, a researcher and member of the Dakota tribe, has described Chief Wahoo as an ""unambiguous racial icon"
"& Schmidt, Holden, Kuznetsov & Whitelock, and Huang & Chan have researched and published works regarding the language of marketing. Although the research is ongoing and adaptive to the customer, the research has been able to study points of importance to the consumer. Marketing requires an approach that carefully designs messages (commercials), utilizing signs and symbols to resonate with a potential buyer or customer. Nike's swoosh, Michael Jordan's jump-man image, Ford/GMC Cadillac logos are all signs that most people can quickly grab and discern the message being laid out. In the world of marketing having this power and ability gives"
"the company and their tires in the song. - Snoop shows his 1967 Fleetwood Cadillac “Snoopdeville” on 16-inch Dayton 100-spoke wire wheels and Vogue tires. Vogue Tyre Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury tires, wheels, and car accessories. The company was founded in 1914 in Chicago, Illinois by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman until his death in March 1996. Vogue Tyre invented the whitewall and patented the gold stripe in the 1960s for additional style. Vogue Tyre has been"
"alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number ""666"", or the reflected number of the beast. At the top and bottom, the hair curls in on itself and was said to be the two horns like those of a ram. The moon-and-stars logo was discontinued in 1985 in a failed attempt to quash the rumors. These interpretations have been denied by company officials and no evidence linking the company to the Church of Satan or"
"passed over fashioning Chief Wahoo into a polyester conversation piece"". Although Chief Wahoo is the logo for the Cleveland Indians, the official team mascot is now a character named Slider. Major League Baseball does in fact sell a hat shaped to resemble Slider, who himself wears a Chief Wahoo hat. The Cleveland Indians have also sold Chief Wahoo bobblehead dolls. A 1999 editorial reported annual revenue of $1.5 million from sales of licensed merchandise, and $15 million from sales at official team shops. An interview subject in a 2006 documentary on Chief Wahoo estimated that the logo brings in over"
"grounds as Roche. Baird says that the feather depicted in the logo is traditionally given to a warrior wounded in battle, and alleges that institutional racism prevents people from learning of this. Sherman Alexie has also criticized the Cleveland team's appropriation of items considered sacred. After comparing Chief Wahoo to Little Black Sambo in an interview with the ""Salt Lake Tribune"", Alexie added, ""The feathers, paint and drums are part of our religion. More than just racist, those images are blasphemous."" The Penobscot Indian Nation formally asked the Cleveland Indians to stop using the Chief Wahoo logo in 2000, unanimously"
"filled with 500 shares of Nike stock (which have since split into 32,000 shares). Of the gift, Davidson says, ""this was something rather special for Phil to do, because I originally billed him and he paid that invoice."" Davidson went on to be known as ""The Logo Lady"". In 1995, Nike removed the word ""Nike"" from the logo; the Swoosh now stands alone as the brand's logo. Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. Carolyn Davidson Carolyn Davidson"
"by Montel Williams as a method for saving on heating costs. However, based on the similarities of the Toasty Wrap's advertising to that of Snuggie, brandfreak.com suggests that it is probable that both brands originate with the same manufacturer. The rock band Weezer released its own Snuggie blanket in November 2009; which is available in solid blue with the name ""Weezer"" on it in white font. It has been dubbed the ""Wuggie"". It is sometimes marketed as a ""comfy blanket"". A blanket called ""GO-GO Blanket"" holds the US patent for child-sized sleeved blankets. GO-GO Blanket was created as a travel"
"addition to the Wahoo logo and the script 'Indians'. Fans of the team have alternative ways to express their support."" In 2002, DiBiasio described an Indians hat with the letter ""I"" in similar terms, as official merchandise that provides an alternative without Chief Wahoo. Owner Larry Dolan had said the alternative logos are ""another marketing tool"" and ""it's not true"" that they are a means of phasing out Chief Wahoo. The ""Encyclopedia of Sports Management and Marketing"" has described the new hats and team mascot Slider as ""an effort to distance the franchise from the controversy"". The use of these"
"marketing and team manager was Jeff Boardman 1996 - 2001. Branding expert Mark Simmons was Managing Director from 1999-2001. The company relocated from London to Wales in 2001 and the company's first proper mail order catalogue is produced. In 2003, Levi Strauss & Co. threatened to sue Howies over the placement of a logo bearing tab on the rear right buttock pocket of their jeans. The Howies Tab is grey, the Levis Tab is Red. In December 2006, the Hieatts sold the company to The Timberland Company. In November 2008, Howies was cited as the 6th most 'recession-proof' company in"
"in edited form in 2004 and 2005. In the mid-1980s Folgers became a NASCAR sponsor. After a trial season with the Joe Ruttman driven, Larry McClure owned Chevrolet in 1985, Folgers expanded its sponsorships. In 2006, the advertising agency Saatchi & Saatchi created a viral advertisement, popularly known as ""Happy Mornings,"" in which a large group of cheerful singers and dancers appear at sunrise as the sun itself to wake people up. In 2014, the brand celebrated the 30th anniversary of the famous jingle. The brick, five-story Folger Coffee Company Building at 101 Howard in San Francisco, California is the"
"decorating one car with the wheel covers from another was common. Two very desirable wheel covers were those of the 1950 Cadillac (called the ""Sombrero"") and that of the 1953 to 1955 Oldsmobile, which resembled a huge, three-tined spinner. Aftermarket suppliers included the ""Mooneyes"" brand (named after the firm's founder Dean Moon) hubcaps and wheel covers that were some of the first independently offered for hot rods and custom cars. Another variant of the wheel cover, known also as ""wheel shrouds"" or ""rim blanking"", is that commonly associated with the German wheelmaking brand BBS since the 1970s. These are attached"
"only to Duff Beer from ""The Simpsons"" as the best fictional brand. At the first annual ""The Office"" convention in Scranton in 2007, fans who had paid for reserved seating at an ""uncommon stockholders meeting"" in the Mall at Steamtown received an annual report and complimentary ream of paper. A nearby elevator shaft is also decorated with the company logo. While the Scranton branch's address, 1725 Slough Avenue, does not actually exist (the street name was invented as a tribute to the original British version of the show, set in Slough, near London), the company logo can be seen two"
"The company logo consisted of an RAF bullseye with a smiling face in the middle. In 1980, the company achieved sales in excess of $100 million. The company folded in the early eighties, due in part to increasing competition from video game consoles and computer games which quickly became a preferred form of entertainment, much to the cost of the electronic games industry. The company originally made model kits and Lego-like connectable toy bricks called ""Loc Blocs"", before later moving into the handheld and tabletop electronic game market. Electronic games produced by Entex have been described as """"high end"""" and"
"In 2004 Swarovski released Xilion, a copyrighted cut designed to optimise the brilliance of Roses (components with flat backs) and Chatons (diamond cut). The Swarovski Group includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes). In 2014, Tristan da Cunha issued a five crown Christmas coin where the reverse has a small Swarovski crystal set in the guiding star behind a colour picture of one of the magi. Swarovski have created a line of liquid and solid perfumes. The"
"used a complex logo on a black background, where the letter O was replaced by a planet, whereas the letter A was set against a star in the backdrop. It reflected the association of the word Solaris to the sun. In 2005 a new graphic system for Solaris was shown. The company introduced the characteristic logotype resembling the letter S. It is to symbolise the producer's modernity, sustainability and flexibility. In 2012 the company launched an overhauled version of the symbol making it bolder and changing the interior filling of the letter S. What is more, the stylised name Solaris,"
"Games revealed its new brand logo, which replaced the moon image standing in for the ""O"" with a more stylized iconograph. The company said that part of their rebranding was to ""think beyond the moon"". Insomniac chief brand officer Ryan Schneider said part of the rebranding was to prevent the studio being pigeonholed; while the moon-based logo had well-represented the company for its ""Spyro"" and ""Ratchet & Clank"" cartoon-like games, it did not reflect well on the expanded directions they had moved in recent years, such as the ""Spider-Man"" game. Schneider said that along with the brand change, the company"
"than seven decades before. BP also had no objection to lifting the ban. ExxonMobil did not specify whether they would now open new stations in the U.S. under the Esso name; they were primarily concerned about the additional expenses of having separate marketing, letterheads, packaging, and other materials that omit ""Esso"". The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two 'X's interlinked together, was designed by noted industrial stylist Raymond Loewy. The interlinked 'X's are incorporated in the modern-day ExxonMobil corporate logo; in mid-2016, as part of a corporate rebranding accompanying the"
"their logo. Robert F. Rich, who headed the Woolrich company for many years and was also a Republican member of the U.S. House of Representatives for 18 years between 1931 and 1951, was born in Woolrich. Woolrich, Pennsylvania Woolrich is an unincorporated community in Pine Creek Township, Clinton County, Pennsylvania, United States. Its elevation is 725 feet (221 m), and it is located at (41.1911819, 77.3720595). Woolrich is a company town, the home of Woolrich, Inc., a family-owned clothing company. The company was founded in 1830 by John Rich and Daniel McCormick, and originally located at a mill on Little"
"Chief Wahoo Chief Wahoo is the logo of the Cleveland Indians, a Major League Baseball (MLB) franchise based in Cleveland, Ohio. As part of the larger Native American mascot controversy, it has drawn criticism from Native Americans, social scientists, and religious and educational groups, but remains popular among many fans of the Cleveland Indians baseball team. The team considered replacing the logo in 1994 when it moved to Jacobs Field (later renamed Progressive Field), but it was ultimately retained. In 2014, Chief Wahoo was replaced as the team's primary hat logo with a block ""C"", but still appeared on the"
"Stüssy Stüssy ( ) is a clothing brand and private company started in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, but it has largely been adopted by the streetwear and hip-hop scenes. The company founder, Shawn Stussy (born 1954), was a Californian manufacturer of surfboards. The logo which has defined the brand started in the early 1980s after he began scrawling his surname on his handcrafted surfboards with a broad tipped marker. He began using the logo on T-shirts, shorts and caps that he"
"comics illustration, Hughes has become a successful advertising artist, graphic designer and font designer. He runs his own company, Device, with clients including Virgin Airways, Penguin Books, DC Comics, Eurostar the BBC and a range of magazines and newspapers. Hughes prefers to design his own fonts for new projects usually giving them humorous and occasionally rude names. The font ""Knobcheese"" was marketed as ""A typeface in the Swiss (cheese) tradition. With knobs on."" Hughes graduated from London College of Printing and was employed at various advertising agencies where he worked for ""ID magazine"", ""Smash Hits"" and Condé Nast. He arrived"
"the practice of using umlauts or diacritic marks in their own band names, such as Motörhead, Mötley Crüe, Queensrÿche and parodied by Spın̈al Tap. The hook-and-cross logo was designed by Bill Gawlik in January 1972, and appears on all of the band's albums. In Greek mythology, ""... the hook-and-cross symbol is that of Kronos (Cronus), the king of the Titans and father of Zeus ... and is the alchemical symbol for lead (a heavy metal), one of the heaviest of metals."" Sandy Pearlman considered this, combined with the heavy and distorted guitar sound of the band and decided the description"
"president and CEO spotted a German flag on a Volkswagen Beetle and was inspired to transpose the flag to a sweatshirt. The partners decided to opt for appliqué patches and embroidery to emblazon their sweatshirts with flags from different countries, which was more expensive but it meant their products were 'cut and constructed above the average' and this allowed them to sell their wares at a significantly higher price point than comparable product in the market at the time. The Flag Shirt, as it came to be known 'skyrocketed [the company] to the forefront of Canadian fashion'. To accompany their"
"the firm remained PricewaterhouseCoopers. The following are the several logos the company has used through the years. The current PwC logo was introduced in September 2010, when the company changed its trading name from PricewaterhouseCoopers to PwC. It was designed by Wolff Olins. The Academy of Motion Picture Arts and Sciences (AMPAS) has utilized the services of PwC to tally the votes for the Academy Awards since 1935. In addition, the company oversees AMPAS elections, prepares its financial documents, and is responsible for the group's tax filings. At the 89th Academy Awards in 2017 ""La La Land"" was incorrectly announced"