"1936 Indianapolis 500 The 24th International 500-Mile Sweepstakes Race was held at the Indianapolis Motor Speedway on Saturday, May 30, 1936. The race was part of the 1936 AAA Championship Car season. The race is remembered for three noteworthy Indy traditions getting their start. Louis Meyer became the first three-time winner of the Indianapolis 500. He notably celebrated in victory lane with a bottle of buttermilk, which later started the famous tradition of serving milk in victory lane at Indianapolis. Lawson Harris served as Meyer's riding mechanic. Harris, who also rode with Meyer in 1933, became the first two-time Indianapolis"
"it is utilized as a stage for pre-race ceremonies. A long-standing tradition of the Indianapolis 500 is for the winner to drink a bottle of milk immediately after the race. This tradition dates back to 1936 after victor Louis Meyer asked for a glass of buttermilk, something his mother had encouraged him to drink on hot days. Meyer also reportedly drank milk after his victory in 1933, as did a few others in the immediate years afterward. The young tradition quickly went away, and for a time after World War II, was replaced by ""Water From Wilbur"" – a silver"
"jug (resembling an ice bucket) filled with icy-cold water, presented by then-Speedway president, and three-time former winner Wilbur Shaw. By 1956, the milk returned as a ritual as milk companies became sponsors of the race purse and handed a bottle of milk to the winner to promote their product. A sponsorship of currently $10,000 now paid out by the American Dairy Association if the winner sips the milk in victory lane. In 1993, Emerson Fittipaldi drank orange juice instead of milk after his victory. The snub drew considerable ire from fans. Later he took a sip of milk, at the"
"winning his third title in 1936, he requested another glass but instead received a bottle. He was captured by a photographer in the act of swigging from the bottle while holding up three fingers to signify the third win. A local dairy company executive recognized the marketing opportunity in the image and, being unaware Meyer was drinking buttermilk, offered a bottle of milk to the winners of future races. Milk has been presented each year since then, apart from 1947 to 1955. Modern drivers are offered a choice of whole, 2%, and skim. At the 1993 Indianapolis 500, winner Emerson"
"Fittipaldi, who owned and operated an orange grove, notoriously drank orange juice instead of milk during the televised winner's interview. He eventually relented and also drank from the milk bottle later in the post-race ceremonies after the broadcast was over, but the public relations damage had already been done. The snub led to Fittipaldi being booed at the next ChampCar race, the Milwaukee Mile, in Milwaukee, Wisconsin, the heart of dairy country, and by some, as late as the 2008 Indianapolis 500 in which he drove the pace car. In the 2016 Indianapolis 500, as a promotion, the track gave"
"new event called ""InfieldFest"" with performances by musical acts, the ""Mug Club"", which included an infield ticket and an unlimited-refill beer mug, and a mascot named ""Kegasus"", a play on keg and pegasus (though actually a centaur). The much-derided Kegasus was retired in 2013. In 2010, ticket sales had recovered to 95,760 and have since stayed high. Aside from InfieldFest, the race is known for its fancy hats and official cocktail, the Black-eyed Susan, made with vodka, St-Germain liqueur and pineapple, lime and orange juices. Speed record: Secretariat, the 1973 winner (and ultimately Triple Crown winner) was originally credited with"
"it. All of 115 beers were inside of the trophy. Emptying the beer, he wondered how he would get the smell off of the trophy and decided to take a shower – taking the trophy in with him. The winner of the 1950 Indianapolis 500, Johnnie Parsons, had his name misspelled on the trophy. It was scripted into the silver as ""Johnny"" Parsons (which incidentally, is how his son's name was spelled). During the 1991 restoration, it was proposed by the handlers to correct the spelling, though Parsons had already died seven years earlier. The decision was made to leave"
"celebratory bottle of orange juice instead of the traditional bottle of milk. He was only the second driver to not drink milk at Indianapolis since the tradition was founded in 1936 (and firmly established in 1956). Fittipaldi owned several orange groves in his native Brazil, and wanted to promote the citrus industry. Fan reaction was negative to the break in tradition despite the fact that Fittipaldi chased the juice with milk. As a result of drinking the juice, Fittipaldi forfeited $5,000 from the winner's purse and publicly apologized to the American Dairy Association. Fan reaction to the milk snub was"
"Daytona 500. In 2008, Amp Energy began sponsoring NASCAR Sprint Cup Series driver Dale Earnhardt Jr. and his No. 88 car. In 2009, Amp Energy released Tradin’ Paint, a limited edition Earnhardt Jr.-themed energy drink which was a combination of three flavors: orange, lime and berry. The product was available in 16-ounce cans and featured the same paint scheme as Hendrick Motorsports’ No. 88 Amp Energy/National Guard Chevrolet car. In late 2011, PepsiCo withdrew its Amp Energy sponsorship, replacing it with Diet Mountain Dew. PepsiCo has sponsored the Talladega Superspeedway race for multiple years, resulting in the race being titled"
"and 12 by Unser. Mears won the race. In 1991, Mears won an 18-lap duel with Michael Andretti to win his 4th Indianapolis 500. Emerson Fittipaldi won the 500 in 1993 but angered American fans by drinking orange juice instead of the traditional milk. In 1994, the Penske team, consisting of Al Unser Jr., Paul Tracy and Emerson Fittipaldi led 193 of the race's 200 laps, thanks to a new engine invented by Penske that went up to 1000 horsepower. The engine was later banned, which resulted in Penske Racing not qualifying a single car in the 1995 Indianapolis 500."
"Borg-Warner Trophy The Borg-Warner Trophy is the trophy presented to the winner of the Indianapolis 500. It is named for and was commissioned by automotive supplier BorgWarner. It is permanently housed at the Indianapolis Motor Speedway Museum in Speedway, Indiana. Unveiled at a 1936 dinner hosted by then-Speedway owner Eddie Rickenbacker, the trophy was officially declared the annual prize for Indianapolis 500 victors. It was first presented at the 24th annual 500-mile race, where Louis Meyer, that year's champion and its first recipient, soon thereafter remarked, ""Winning the Borg-Warner Trophy is like winning an Olympic medal."" Will Power won the"
"it as a 1-lap penalty) for the infraction. The penalty dropped Unser down to second place, and elevated Mario Andretti to first place. Andretti was declared the victor, and it made him a two-time Indianapolis 500 winner. That night, the traditional Victory Banquet was held at the Indiana Convention Center in downtown Indianapolis, with Andretti the new guest of honor. The mood was subdued, and the event was overshadowed by large-scale media attention (Bobby Unser did not attend the banquet). The winner's share of the purse was announced, but the pay envelope presented to Andretti was empty. Andretti was presented"
"at the track concessions. Beer (largely domestic) is consumed in considerable amounts at the track. Unlike most sports stadiums and arenas, at Indianapolis (and most speedways), spectators are allowed to bring their own alcoholic beverages into the track for consumption. Beer is also sold at concessions. Glass bottles, however, are strictly prohibited at the track. Broken glass is considered an extreme hazard to the race cars (cut tires) on the track. Peanuts are considered bad luck. An ambiguous, long-standing superstition against eating peanuts at the race track has dominated Indianapolis dating back to at least the 1940s. Legend says, though"
"is said to hold approximately 600 ounces of liquids, or 37 cans of Monster Energy. The Monster Energy NASCAR Cup Series Drivers' Championship is awarded by the Chairman of NASCAR to the most successful Cup Series driver over a season, as determined by a points system based on race results and victories. First awarded in 1949 to Red Byron, 32 different drivers have won the Championship. The first driver to win multiple Championships was Herb Thomas in 1951 and 1953, while the record for the most Championships, seven, is shared by Richard Petty, Dale Earnhardt and Jimmie Johnson. Johnson has"
"Chip Ganassi became the first car owner to win the Daytona and Indianapolis 500s in the same year, with Jamie McMurray winning the Daytona 500 and Dario Franchitti winning the Indianapolis 500. In 2010, Bruton Smith (owner of Speedway Motorsports, Inc.), offered $20,000,000 to any driver, IndyCar or NASCAR, who can win both the Indianapolis 500 and the Coca-Cola 600 on the same day starting in 2011—a feat that has never been done before. For 2011, the Indianapolis Motor Speedway moved the start time of the Indy 500 back to 12:15 PM EDT (prior to 2005, the engines started at"
"Triple Crown (IndyCar) The Triple Crown (sponsored by Fuzzy's Ultra Premium Vodka since 2013) is a ""championship"" consisting of three 500 Mile Super Speedway races on the IndyCar calendar. A driver is only recognized as a ""Triple Crown Champion"" if he/she wins all three races in the same year; Al Unser being the only driver to do so during the 1978 IndyCar Season. Some years, partial prize money has been awarded to a driver who wins two out of the three races. Even though three super speedways and three 500 mile races have been featured in many seasons, only in"
"is in a smaller gold can. The two drinks also differ in terms of taste—Red Bull has less sugar and is carbonated. The flavouring used for Red Bull is still produced in Bangkok and exported worldwide. In 1999 Paul Moebius, a regional alcoholic beverage sales rep, helped introduce Red Bull into the Milwaukee Metro bar scene. To hear him tell it, it remains one of the highlights of his life. Depending on the country Red Bull contains caffeine, taurine, B vitamins (B3, B5, B6, B12) and simple sugars (sucrose and glucose) in a buffer solution of carbonated water, baking soda"
"2018 Indianapolis 500, and is the current reigning champion. Each year, the winning driver is presented with a miniature replica (""Baby Borg"") during a reception in January, about seven months after the race. Prior to the trophy's inception, the Strauss Trophy (first awarded in 1919) was once presented to the winner. The Wheeler-Schebler Trophy was awarded to the leader at the 400-mile mark, but was retired when car owner Harry Hartz claimed it three times. The trophy, which has been presented in the winner's circle after every race since 1936, is a very large, multi-tiered item which bears the bas-relief"
"part of a four-man design team led by Paul Zuccarelli and Ernest Henry, Goux helped develop a racecar powered by a radically new Straight-4 engine using a twin overhead cam. Jules Goux won the 1912 Sarthe Cup at Le Mans driving a Peugeot, and in 1913 he travelled with the team to the United States to compete in the Indianapolis 500 race. Goux won the race, becoming the first French person to ever do so. Goux reportedly consumed four bottles of champagne while driving in the Indy 500 (then known as the International 500-Mile Sweepstakes Race) and was later quoted"
"for people who 1) purchased 16 cases of All-In Energy drink online, 2) purchased the most drinks during a designated time period, or 3) won an invitation via a sweepstake. The event was officially held and recognized as All-In Energy Drink was an official sponsor of the WSOP. In 2009, a tournament for the WSOP Main Event Champions was introduced for the 40th Anniversary of the WSOP. This tournament was a freeroll wherein the winner won a Corvette and the ""Binion's Cup"" named after the Binion Family who founded and ran the WSOP for decades. The event was won by"
"1971–1989 and 2013–2015 were ""Triple Crowns"" recognized. Triple Crown (IndyCar) The Triple Crown (sponsored by Fuzzy's Ultra Premium Vodka since 2013) is a ""championship"" consisting of three 500 Mile Super Speedway races on the IndyCar calendar. A driver is only recognized as a ""Triple Crown Champion"" if he/she wins all three races in the same year; Al Unser being the only driver to do so during the 1978 IndyCar Season. Some years, partial prize money has been awarded to a driver who wins two out of the three races. Even though three super speedways and three 500 mile races have"
"lead the race on four occasions. Bob Evans dueled with Goux, leading laps 125-135, but would be forced out of the race on lap 158 due to a mechanical problem. Goux would dominate the remainder of the race, leading 138 laps en route to a victory of a more than 13 minute margin, making him the first non-American winner of the 500. The car contained a four-cylinder dual overhead camshaft engine, which would serve as a model for many future entries. Urban legends claim that Goux consumed ""six bottles of champagne"" en route to victory. However, that claim is believed"
"the Autosport International Racing Driver Award and an ESPY. Race winner Emerson Fittipaldi, who previously won in 1989 pulled into victory lane to celebrate his win with team owner Roger Penske. It would be the final time a driver celebrated in the ""hydraulic lift"" version of Indy's victory lane, as a new one was built for 1994. As Fittipaldi emerged from the cockpit, he immediately began the traditional winner's interview, being given by Jack Arute live on ABC-TV. Fittipaldi broke a decades-old tradition, and chose not to drink the ceremonial milk in victory lane, a tradition that dates back to"
"the Indianapolis 500. Prior to that, series engine provider Oldsmobile (1997-2001) had a similar arrangement, and provided the pace car three times over a five-year period. Chevrolet has had a contract to provide the pace car for the Brickyard 400 since 1994. Since 1936, the winner of the race has traditionally been awarded a pace car. In some years, and in most cases for the past several decades, the winner is actually presented with one of the official street-legal pace car replicas. Starting in 2010, a modified Dallara IR03, converted to a two-seater, has also led the field during the"
"urging of his car owner Roger Penske. Fittipaldi owned citrus farms in Brazil, and wished to promote his industry. As a result, he was booed in driver's introductions the following week by the crowd in Milwaukee, Wisconsin, in the heart of ""America's Dairyland."" In 1981, Bobby Unser also did not drink the milk in victory lane. After Unser was tentatively stripped of his victory, Mario Andretti sipped from a bottle of milk the next morning during the traditional photo shoot. A bas-relief sculpture of the winner's face, along with his name, average speed, and date of victory is added to"
"behind the car in a prominent location. A floral wreath is placed around the winners neck, and the winner is presented with the traditional bottle of milk for refreshment. Interviews are taken for television, radio, and over the public address system. The driver's crew and team owner(s) also are invited to celebrate in victory lane, and are joined by numerous dignitaries, including the 500 Festival Queen and Princesses court, track and series personalities, celebrities, and various sponsor representatives. The Indianapolis 500 notably does not utilize a podium for the top-three finishers as is customary in other forms of racing, as"
"500 and the Coca-Cola 600 at Charlotte in the same day. Since 1993, the Coca-Cola 600 has been scheduled in the evening the same day as the Indy 500. The effort has been known as ""Double Duty"". At the conclusion of the Indy 500, drivers would catch a helicopter directly from the Speedway to the Indianapolis International Airport. From there they would fly to Concord Regional Airport, and ride a helicopter to the NASCAR race. John Andretti, Tony Stewart, and Robby Gordon attempted the feat, with Kurt Busch being the latest in 2014. In 2001, Tony Stewart became the first"
"which is “definitely consumable, and easy to swallow” and does not have the typical bubblegum/caffeine flavor which many drinks of the same energy drink category are known for. The worldwide registered trademark “RESQ” shows a combined wordplay derived from the English word “rescue” and the pronunciations of the single alphabet letter “Q” which is shown as a stylized life-saver and the indication of a sidewise Q-stroke. In April 2008, IndyCar Series driver Sarah Fisher announced that RESQ would sponsor her IndyCar team for the 2008 Indianapolis 500. The first race car was completely redesigned and outfitted with the original blue"
"the winner; it remains at the Indianapolis Motor Speedway Museum on the grounds of the Indianapolis Motor Speedway. The winning drivers since 1988 have been presented with an tall free-standing replica of the trophy, sitting on a beveled square base. Officially titled the ""Indianapolis 500 Champion Driver's Trophy,"", it has been affectionately nicknamed the ""Baby Borg."" The Baby Borg is typically presented the following January at a Speedway reception or at the North American International Auto Show in Detroit, near trophy sponsor BorgWarner's headquarters. Starting with the 1997 race, the a second Baby Borg was added, presented to the winning"
"The soft drink was a leading sponsor for racecar driver Ryan Hunter-Reay in the IndyCar Series for Andretti Autosport from 2011 to 2013. There are six varieties of the drink: Sun Drop that is bottled in glass bottles is typically sweetened with sugar instead of corn syrup, providing a slightly different taste. Sun Drop Sun Drop, also marketed as Sundrop, is a citrus-flavored soda produced by Dr. Pepper Snapple Group. It has a yellowish-green color imparted by Tartrazine. Among soft drinks, it is known for its high caffeine content (63 mg per 12 oz can, 9 mg higher than a"
"has competed in 311 races in his thirteen-year career from the time that he was 23 years old (in the 1957 season) to the time that he was 36 years old (in the 1970 season). Tyner's nicknames were ""The Flying Indian"" and ""The Wild Indian"". His choice of automobiles were the Pontiac, the Ford, and the Dodge; with only Pontiac being a defunct brand name as of 2010. The most famous sponsor associated with him was ""Pepsi"" which he was seen drinking between races and which continued to be his beverage of choice throughout his life. For reasons unknown, Tyner"
"the presenting sponsor. In addition to the race itself, a number of traditions play a large role in the Derby atmosphere. The mint julep—an iced drink consisting of bourbon, mint, and a sugar syrup—is the traditional beverage of the race. The historic drink can be served in an ice-frosted silver julep cup, but most Churchill Downs patrons sip theirs from souvenir glasses (first offered in 1939 and available in revised form each year since) printed with all previous Derby winners. Also, burgoo, a thick stew of beef, chicken, pork, and vegetables, is a popular Kentucky dish served at the Derby."
"the style reflects Speedway President Carl Fisher's apparent interest in Oriental architecture. French born Jules Goux drinks six bottles of champagne on his way to a record 13-minute, 8-second victory over second place Spencer Wishart. He averages approximately 10 miles per gallon of fuel – and an unknown quantity of champagne per stop. Goux's victory is the first race, excluding the first, won by a rookie driver. 1914: France takes its second consecutive 500 victory, this time with René Thomas, the first occasion for consecutive rookie winners. Also, in a technological breakthrough, inaugural race winner Ray Harroun, in charge of"