"although ""Vanish Preen"" and ""Vanish Napisan"" continue to appear as sub-brands. Vanish's marketing slogan, as of January 2011, is ""Trust Pink, Forget Stains"". VANISH is the global stain remover market leader in the Fabric treatment category, which is sold in more than 60 countries across the globe. VANISH started as a stain removing bar laundry product produced about 1983 by a small Scottish company called Projectina Co Ltd established by Robert G Macfarlane in Skelmorlie, Scotland. The brand was soon acquired by Ecolab in 1986 and became a Benckiser brand in 1987 when the latter acquired Ecolab’s consumer goods operations."
"white, you don't need bluing or bleach!"" This was well known as a sponsor of ""I Love Lucy"". Kinescopes exist of 1950s soap opera episodes with commercials for Cheer still intact, it being a sponsor of shows like ""The Brighter Day"". In the 1960s, the brand was repositioned as ""All Temperature Cheer"" or as it was also known, ""All-Tempa-Cheer"", as it was formulated to clean clothes effectively in all water temperatures. As of July 2016 Cheer detergent is still being sold, albeit as a budget detergent. Tide Plus Colorguard replaced Cheer as the premium color care detergent. The brand is"
"steamer for the purpose of removing wrinkles and odors from clothing and linen"". Berryhill's theory was shown to be accurate after swash.com went live in June 2014. Swash (brand) Swash is a brand of laundry products manufactured by Procter & Gamble (P&G) and sold in the United States. A range of products was introduced under the name ""Swash"" in 2007, comprising previously-existing P&G products with new branding, and aimed at the student market. Its component products included a spray to remove odors, a stain-erasing pen, a spray to remove wrinkles, and a cloth which removes wrinkles and odors when placed"
"dump your old (mop, broom, duster). But don't worry. He'll find someone else."" Notable songs used in these commercials include ""Whip It"" by Devo, ""Don't You Want Me"" by Human League, ""One Way or Another"" by Blondie, and ""Baby Come Back"" by Player. Recent commercials use ""What About Love"" by Heart, ""Who's That Lady"" by The Isley Brothers, ""A Little More Time"" by Chairmen of the Board, ""Love Stinks"" by The J. Geils Band, and ""You Sexy Thing"" by Hot Chocolate. The electrostatic cleaning system which P&G sells under the Swiffer brand was created by Kao Japan. This excerpt from"
"trisodium phosphate. Stenglein observed that testing in her house made it spotless, or ""spick and span"". They took the k off Spick and started selling the product in brown envelopes to local markets. From 1933 to 1944, both families helped run their ""Spic and Span Products Company"". On January 29, 1945, Procter & Gamble, a major international manufacturer of household and personal products based in Cincinnati, Ohio, bought Spic and Span for $1.9 million. On August 30, 1949, Procter & Gamble registered the ""Spic and Span"" trademark (soluble cleaner, cleanser, and detergent). The product was advertised in many soap operas,"
"Swash (brand) Swash is a brand of laundry products manufactured by Procter & Gamble (P&G) and sold in the United States. A range of products was introduced under the name ""Swash"" in 2007, comprising previously-existing P&G products with new branding, and aimed at the student market. Its component products included a spray to remove odors, a stain-erasing pen, a spray to remove wrinkles, and a cloth which removes wrinkles and odors when placed in a dryer with clothes. A test store was opened in September 2007 near Ohio State University. The test was then expanded to cover Lexington, Kentucky. In"
"Tide (brand) Tide is a laundry detergent owned and produced by American multinational Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market. The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's ""Gold Dust Washing Powder"" (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that"
"discontinued. The detergent was again reformulated, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved Rinso now had ""sunshine whiteners"". There was heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a Sunshine Rinso jingle, set to ""You Are My Sunshine""). Sales did not improve appreciably, and Rinso eventually disappeared from store shelves by the mid-1970s, although the liquid detergent Rinso Blue could still be seen on American shelves as recently as the late 1980s. In 1953 it was the first"
"tough stains. A new advertising campaign was also launched, that features the ""science of stain fighting"". The brand came in a variety of formulations, including ""Deep Clean"", ""High Efficiency"", ""Fresh Boost"" and ""Oxi Complete"". In June 2016, Henkel acquired Sun Products and discontinued the brand in favor of its own Persil brand, which had recently been introduced to the North American market as a premium detergent. The brand was widely known for its successful ""Ring Around The Collar"" campaign introduced in 1968, spotlighting sometimes-difficult to treat stains that appeared on shirt collars, and the product's ability to help fight them."
"the brand's tagline (with variations) long after Walker ceased appearing in Bounty ads. In the UK, they had a campaign featuring two large stubbly men wearing wigs and dresses referred to as ""Brenda"" and ""Audrey"" performing household tasks that require a paper towel and comparing them to other products. Consumer Reports reported that the best paper towel was the Bounty DuraTowel, and the next two down the list were also Bounty products. In 1998, Bounty started selling napkins. In 2007, P&G sold its European business that also produced ""Bounty"" to SCA, and the product was then rebranded to Plenty in"
"currently known as ""Cheer Colorguard"" and ""Cheer Brightclean."" The brand was the Jerry Seinfeld character's favorite type of detergent on the show ""Seinfeld"", as seen in the episode ""The Sponge"". As ""Blue Cheer"", the brand also gave its name to a variety of LSD produced by San Francisco chemist Owsley Stanley, and the band Blue Cheer was most likely named after the variety of LSD. Cheer (brand) Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble. It was introduced in 1950, and after a slight reformulation in 1952, was a"
"Dry Idea Dry Idea antiperspirant is part of the Dial Corporation's family of products. Formerly a Gillette brand, Dry Idea was sold to the Dial Corporation along with the Soft & Dri and Right Guard) brands in 2006 for $420 million as a condition set forth by anti-trust authorities for Procter & Gamble's $57 billion Gillette acquisition. Dry Idea antiperspirant deodorants, traditionally unisex, have been around for over three decades. In the 1980s, Dry Idea was known for its famous commercials starring various celebrities giving advice including the tag line ""Never let them see you sweat"". Some of these celebrities"
"2014, regional marketing has left brand recognition of Lestoil to primarily a midwest/eastcoast American and Puerto Rican audience. As such, large distributors like Walmart only stock it in regions where it was advertised. Lestoil Lestoil is a registered trade name of Clorox for a heavy-duty multi-purpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. , the safety data sheet for Lestoil lists: Tall oil fatty acids, sodium salts 5 - 10%,"
"antibacterial formula, and is available in both ""non-ultra"" and ""ultra"" (concentrated) strengths. The product was an early and long-term sponsor of several ""soap operas"", including the long-running pioneering soap ""Search for Tomorrow"". There are several kinescopes existing of 1950s' ""soap operas"" containing these commercials, usually with the famous slogan, ""From grease to shine in half the time"". The Joy brand was introduced into Japan during the 1990s, where it became market leader for a period of time. Joy (dishwashing liquid) Joy dishwashing liquid is a major brand of dish-cleaning detergent product made by U.S.-based personal and cleaning products manufacturer and"
"fullback Craig ""Ironhead"" Heyward promoting the Zest bodywash product: a liquid in a plastic bottle. Television commercials would incorporate the slogan as part of the jingle and end with someone displaying a towel with the ""Zestfully clean"" slogan on the back; these towels have often been given away in company promotions. The trademark was originally used (1958 to 2006) to market a ""deodorant bar"" that included both standard soap and synthetic detergent ingredients. The synthetic detergent prevented the deposition of soap scum in the presence of hard water. Marbled in appearance, it originally came in two forms: the Aqua and"
"Gleem Gleem was a brand of toothpaste made by the Procter & Gamble company. It was discontinued in 2014. Procter & Gamble now markets the Gleem formulation under the brand name Crest Fresh and White. Advertisements in the 1950s stated that it has GL-70, a supposed odor- and bacteria-fighting compound. Gleem was introduced in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the ""terrible 10"" in May 1963. In 1958 Gleem had become number two"
"Fairy (brand) Fairy is a brand of washing-up liquid produced by Procter & Gamble at their West Thurrock factory (The London Plant), in England, launched in 1950. Fairy liquid is traditionally green, prompting the well-known advertising jingle ""Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid"". As of 2015, Fairy is sold in most parts of Europe, although regional names vary. Fairy liquid is available in a variety of colour and scent combinations. The original white bottle with red cap was replaced with PET bottles. In the UK, ""Fairy Liquid"" has become"
"The campaign received significant criticism decades later for being misogynistic, with the implication that it was the fault of wives for letting their husbands leave home with dirty collars. Wisk Wisk was a brand of laundry detergent manufactured in the United States by Unilever (1956-2008) and Sun Products (2008 to 2017). Wisk was introduced in the United States by Lever Brothers Company in 1956 as the first liquid laundry detergent. In 2008, Wisk was purchased by Vestar Capital Partners after Lever Brothers' parent company Unilever divested its North American laundry brands and combined with Vestar Capital Partners' Huish Detergents, Inc."
"made of soft, heat resistant plastic it can be washed with the laundry and makes no banging noises. This campaign was launched with the tagline ""For Whatever life throws"". Persil Persil is a brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available ""self-activated"" laundry detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate."
"Ariel (detergent) Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Algerian, Turkish, Indian, Pakistani, Japanese, Filipino, Mexican, Brazilian, Chilean, Peruvian, Ecuadorian, Colombian and Venezuelan portfolios. In some U.S. stores, Mexican Ariel is available. Additionally, Ariel is also known as Dynamo in Malaysia and Singapore. Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. For front loading automatics, Procter & Gamble initially introduced ""Low Suds Bold"
"as the nation's first detergent brand. As of 2013 Rinso leads the Indonesian detergent market. In the musical ""Hair"", it is mentioned in the song ""I'm Black/Ain't Got No"". In the 1970 motion picture ""Watermelon Man"", ""Rinso white"" is mentioned as Jeff Gerber attempts to wash the ""blackness"" off of him. ""Rinso White"" is sung, or rather screamed, in the Spike Jones version of Liebesträume. Rinso was the sponsor of the 1957 Australian television series ""Leave It to the Girls"". In ""Agent Carter"" season 2 episode 10, Howard Stark compliments one of the SSR agents on her perfume, and is"
"Oxydol Oxydol is the name of a laundry detergent sold in the United States, Canada, and the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927; it was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the ""Ma Perkins"" radio show, considered the first soap opera, as Oxydol sponsorship put the soap in ""soap opera"". In the mid 1950s the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent Tide. As a result, the soap"
"In Germany, BASF started selling FeWA, followed by Dreft in the following year. By 1947, Dreft dishwashing detergent was released. Since the 1950s, Dreft has been advertised as an ideal detergent for washing baby linens. The slogan for Dreft is ""For a Clean You Can Trust"". It is generally marketed to mothers of newborns. Dreft Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent made. The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold"
"every day use. In 1997 ""Carefree"" held 10% market share in the USA sanitary protection market. In 2001 black pantyliner ""Carefree Black"" was launched. In 2008 ""Carefree"" introduced its ""Ultra Protection"" line which has been discontinued sometime in 2012. In 2012 the brand aired controversial TV advertising for Carefree Acti-Fresh pantyliners in New Zealand and Australia, mentioning the word ""vagina"". As soon as the ad appeared Advertising Standards Bureau received nine complaints. The Carefree product line contains the following: Carefree (feminine hygiene) Carefree is a brand of pantyliners (although originally the brand name belonged to tampons) from Johnson & Johnson."
"twins tackling several household chores and a list of jobs made easier by using Gold Dust Washing Powder. ""Let the Twins Do Your Work"" was the product's long lasting and ubiquitous slogan. The task of doing laundry had begun to change with the introduction of washing powders in the 1880s. Until that time, laundry was done using hard bar soap, washboards, and the repeated beating and wringing of the clothing items. The success of several of the new washing powders had proven that there was a ready market for what the consumer believed to be better and more economical cleaning"
"Cheer (brand) Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble. It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49. Cheer is recognized for its distinctive blue granules, which formerly gave it the nickname ""Blue Cheer"". The 1952 formula (""Blue-Magic Whitener"") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). Magazine and television ads at the time proclaimed, ""...washes clothes so clean, so"
"wearing rubber kitchen gloves under the direction of DI Sam Tyler (John Simm). Fairy (brand) Fairy is a brand of washing-up liquid produced by Procter & Gamble at their West Thurrock factory (The London Plant), in England, launched in 1950. Fairy liquid is traditionally green, prompting the well-known advertising jingle ""Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid"". As of 2015, Fairy is sold in most parts of Europe, although regional names vary. Fairy liquid is available in a variety of colour and scent combinations. The original white bottle with red"
"Bon Ami Bon Ami, French for ""Good Friend"", is a brand of household cleaner products sold by the Faultless Starch/Bon Ami Company of Kansas City, Missouri, USA. The product's slogan of ""Hasn't Scratched Yet!"" refers to its ability to not scratch porcelain plumbing fixtures. The Bon Ami mascot, a chick emerging from an egg, is a play on that slogan. Bon Ami's packaging is purported to be among the most eco-friendly on store shelves, being made from recycled/recyclable paper and bottles. Bon Ami's original powder cleanser is biodegradable, non-toxic and hypoallergenic. The original Bon Ami formula was developed in 1886"
"money donated for striking British miners, Mitchum used an image of the NUM leader, without his consent, under the slogan ""Mitchum, for when you're really sweating!"" Scargill complained to the UK's Advertising Standards Association who criticised the advertisement as ""highly distasteful"". Mitchum Mitchum is a brand of antiperspirant-deodorant, later owned by Revlon. It was widely known for its marketing slogan, ""So effective you can skip a day,"" but that slogan hasn't been used since 2007. Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Originally known as the Paris Toilet Company and then the"
"Persil Power Persil Power was a laundry detergent product developed and sold in the mid-1990s by Unilever. In the early 1990s, Unilever's Persil detergent risked losing its market-leading position as independent tests were showing the major brands to have relatively similar performance in removing stains. Unilever decided that they needed a product with an edge in stain removal. Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the ""super compacts"" - washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro"
"Carefree (feminine hygiene) Carefree is a brand of pantyliners (although originally the brand name belonged to tampons) from Johnson & Johnson. In the US Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Edgewell Personal Care (along with other US feminine hygiene brands from Johnson & Johnson). ""Carefree"" panty liner was introduced in 1976 (trademark registered on May 27, 1976) and by the end of 70s captured more than half of the market. It was promoted as a perfect solution for a ""fresh-dressed woman"" (tagline ""For the fresh-dressed woman"" has been developed by SSC&B advertising agency) for"
"Vanish (stain remover) Vanish is a brand of stain removing products owned by Reckitt Benckiser, sold in Australia, India, Indonesia, South Africa, Latin America, the United Kingdom and much of Europe. In North America, these products are sold under the Resolve brand name. The product line is not related to the North American Vanish toilet cleaner brand owned by S. C. Johnson. Most Vanish products are designed for removing stains from clothing, with some for removing stains from carpets and upholstery. In Australia, Vanish has replaced 'Preen' in media advertising voiceovers as the name for the pre-treat clothing stain remover,"
"Nice 'n Easy (hair coloring) Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.” Manufactured by Clairol (now a division of Procter & Gamble), Nice ’n Easy extended the company’s home hair colour product lines, which debuted in 1956 with Miss Clairol Hair Colour Bath and the famous “Does she...or doesn’t she?” advertising campaign. In the 1950s, just 7% of American women used hair color (or admitted to doing so), at a time when"