"led to a scandal and criminal trial concerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case ""Guinness plc v Saunders"", in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA's bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo."
"and Guinness for itself, rather than relying on contractors. Also in that year a reciprocal deal was reached with Whitbread, whereby William Stones supplied draught bitter to the 33 houses of the former Scarsdale Brewing Company of Chesterfield, in return for stocking Whitbread's Mackeson Stout in their own tied estate. In 1960, the company was awarded the rights to bottle the Norwegian Ringnes lager brand for the region. All bottling had transferred to Swinton by 1961, allowing Stones to close its own bottling plant, giving it room to redevelop its Sheffield site. In 1962, a deal was reached with United"
"Guinness Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful beer brands worldwide, brewed in almost 50 countries and available in over 120. Sales in 2011 amounted to . Guinness' burnt flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp lactic acid flavour. Although Guinness's palate still"
"of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurised and filtered. Despite its reputation as a ""meal in a glass"", Guinness only contains 198 kcal (838 kilojoules) per imperial pint (1460 kJ/l), slightly fewer than skimmed milk, orange juice, and most other non-light beers. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed ""iron lungs"". Until 2016 the production of Guinness, as"
"Registration Act of 1875. It faces right instead of left, and so can be distinguished from the Irish coat of arms. Since the 1930s, in the face of falling sales, Guinness has had a long history of marketing campaigns, from television advertisements to beer mats and posters. Before then, Guinness had almost no advertising, instead allowing for word of mouth to sell the product. Guinness' iconic stature is partly due to its advertising. The most notable and recognisable series of advertisements was created by S.H. Benson's advertising, primarily drawn by the artist John Gilroy, in the 1930s and 1940s. Benson"
"certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls."" Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–""Guinness is Good for You"". Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland. Diageo, the company that now manufactures Guinness, says: ""We never make any medical claims for our drinks."" Guinness stout is available in"
"to bars only. Withdrawn Guinness variants include Guinness's Brite Lager, Guinness's Brite Ale, Guinness Light, Guinness XXX Extra Strong Stout, Guinness Cream Stout, Guinness Gold, Guinness Pilsner, Guinness Breó (a slightly citrusy wheat beer), Guinness Shandy, and Guinness Special Light. Breó (meaning 'glow' in Irish) was a wheat beer; it cost around IR£5 million to develop. For a short time in the late 1990s, Guinness produced the ""St James's Gate"" range of craft-style beers, available in a small number of Dublin pubs. The beers were: Pilsner Gold, Wicked Red Ale, Wildcat Wheat Beer and Dark Angel Lager. A brewing byproduct"
"the ""Irish Independent"", ""It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s."" Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more ""drinkable"". The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986. This"
"beer; it cost around 5 million Irish pounds to develop. For a short time in the late 1990s, Guinness produced the ""St James's Gate"" range of craft-style beers, available in a small number of Dublin pubs. The beers were: Pilsner Gold, Wicked Red Ale, Wildcat Wheat Beer and Dark Angel Lager. A brewing byproduct of Guinness, Guinness Yeast Extract (GYE), was produced until the 1950s. The grandson of the original Arthur Guinness, Sir Benjamin Guinness, was Lord Mayor of Dublin and was created a baronet in 1867, only to die the next year. His eldest son Arthur, Baron Ardilaun (1840–1915),"
"the title sponsor of the Guinness Premiership, the top competition in England, and the beer brand Tooheys New was the Australian sponsor of the Southern Hemisphere Super 14 competition through the 2006 season. Bundaberg Rum is one of the sponsors of the Australia national rugby union team. Rugby league in Australia is sponsored by Victoria Bitter and Bundaberg Rum. Guinness' iconic stature can be attributed in part to its advertising campaigns. One of the most notable and recognizable series of adverts was created by S.H. Benson's advertising, primarily John Gilroy, in the 1930s and 1940s. Gilroy was responsible for creating"
"The slogan ""Guinness is good for you"" was thought up after market research in the 1920s suggested that people felt better after a pint, and post-operative patients, blood donors, pregnant women and nursing mothers in England were advised to drink Guinness. With beer writers such as Michael Jackson writing about stouts and porters in the 1970s, there has been a moderate interest in the global speciality beer market. In the mid 1980s a survey by ""What’s Brewing"" found just 29 brewers in the UK and Channel Islands still making stout, most of them milk stouts. Stouts have several variations. ""Milk"
"to the London stock exchange denying the report. Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish"
"posters which included such phrases such as ""Guinness for Strength"", ""It's a Lovely Day for a Guinness"", and most famously, ""Guinness is Good For You"". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion, and notably a toucan, which has become as much a symbol of Guinness as the Trinity College Harp. Guinness advertising paraphernalia attracts high prices on the collectible market. In a campaign reminiscent of viral marketing techniques, one advert quickly appeared as a screensaver distributed over the Internet. It was a simple concept, featuring Dublin actor"
"pubs and is becoming increasingly popular since its release. Hop House 13 is intended to have hints of apricot and peach, with malt flavor and a medium body. Before the 1960s, when Guinness adopted the current system of delivery using a nitrogen/carbon dioxide gas mixture, all beer leaving the brewery was cask-conditioned. Casks newly delivered to many small pubs were often nearly unmanageably frothy, but cellar space and rapid turnover demanded that they be put into use before they could sit for long enough to settle down. As a result, a glass would be part filled with the fresh, frothy"
"the brewing company to raise a glass to the memory of Arthur Guinness at 17:59 (5:59 pm), a reference to 1759, the year the Guinness Brewery was established. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary. The last Arthur's Day was held in 2013. Guinness cancelling the event in 2014. A new music programme to help emerging artists in Ireland called ""Guinness Amplify"" was launched to replace the event The event was criticised as a marketing ploy to increase sales of Guinness with Arthur's day, without understanding or appreciation for"
"Guinness Yeast Extract Guinness Yeast Extract, commonly known by its initials GYE, was an Irish savoury spread, made from yeast extract. It was a by-product of the Guinness beer brewing process and produced by Arthur Guinness Son & Co., Dublin. The product was launched in Ireland on 2 November, 1936 and discontinued in 1968. In addition to spreading on toast or bread, one or two level teaspoonfuls added to each quart of soup enriched the flavour while enhancing the nutritional value. It could also be used as an emergency gravy without any addition except hot water for diluting. It was"
"to the English market. On the death of Benjamin Guinness in 1868 the business was worth over £1 million, and the brewery site had grown from about 1 acre to over 64 acres. In 1886 his son Edward sold 65 per cent of the business by a public offering on the London Stock Exchange for £6 million. The company pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym ""Student"" for techniques developed for Guinness, particularly Student's t-distribution and the even more commonly known Student's t-test. Because of"
"refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym ""Student"" for techniques developed for Guinness, particularly Student's ""t""-distribution and the even more commonly known Student's ""t""-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000"
"in the 1860s. FES accounted for around five per cent of all Guinness production at the turn of the twentieth century, with two thirds destined for Australia and the United States, where it was largely used as a medicinal product. Australia remained the single largest export market for the product until 1910, when it was eclipsed by the United States. Due to the expense of importation, FES was a premium product, retaling for double the price of domestic stouts. Total production had reached 105,000 hogsheads by 1912. The American trade was disrupted by the onset of World War I and"
"Guinness Nigeria Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja, the heart of Lagos. The brewery was the first Guinness operation outside Ireland and Great Britain. Other breweries have been opened over time – Benin City brewery in 1973 and Ogba brewery in 1963. Guinness product was sold in Nigeria in the 1940s and 1950s by United Africa Company (UAC) and the country soon became an important export market for the firm. In 1961, plans came into fruition between Arthur Guinness Son and Co and"
"the Irish Free State's ""Control of Manufactures Act"" in 1932, the company moved its headquarters to London later that year. Guinness brewed its last porter in 1974. In 1983 a non-family chief executive Ernest Saunders was appointed and arranged the reverse takeover of the leading Scotch whisky producer Distillers in 1986. Saunders was then asked to resign following revelations that the Guinness stock price had been illegally manipulated (see Guinness share-trading fraud). In 1986, Guinness PLC was in the midst of a bidding war for the much larger Distillers Company. In the closing stages, Guinness' stock rose 25 per cent"
"and celebrations taking place around the world to celebrate the life and legacy of Arthur Guinness and the much-loved Guinness beer which Arthur brought to the world."" It took place for the third time at 17:59 on 22 September 2011. In 2006, sales of Guinness in Ireland and the United Kingdom declined 7 per cent. Despite this, Guinness still accounts for more than a quarter of all beer sold in Ireland. By 2015, sales were on the rise in Ireland but flat globally. Guinness began retailing in India in 2007. Guinness has a significant share of the African beer market,"
"Harp Lager Harp Lager is an Irish lager created in 1960 by Guinness in its Great Northern Brewery, Dundalk. It is a major lager brand throughout most of Ulster, but is a minor lager brand in the rest of Ireland. ""Harp Lager"" was first produced in 1960 as a bottled beer by the Guinness company (now Diageo), in response to the trend among drinkers in Britain and Ireland towards Continental lager. Guinness converted its Dundalk brewery into a modern lager production plant with the guidance of Dr. Herman Muender, a distinguished German brewer. Various names were considered for the brand,"
"the stout and a description of how it is made. Visitors can sample the smells of each Guinness ingredient in the Tasting Rooms, which are coloured with a unique lighting design that emits Guinness' gold and black branding. The ""Guinness Book of Records"" started as a Guinness marketing giveaway, based on an idea of its then Managing Director, Sir Hugh Beaver. Its holding company, Guinness World Records Ltd, was owned by Guinness plc, subsequently Diageo, until 2001. Guinness Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in"
"of Guinness, Guinness Yeast Extract (GYE), was produced until the 1950s. In the UK, a HP Guinness Sauce has recently been made available, manufactured by Heinz. Kraft also licenses the name for its Barbecue sauce product, Bull's-Eye Barbecue Sauce. In March 2010, Guinness began test marketing Guinness Black Lager, a new black lager, in Northern Ireland and Malaysia. As of September 2010, Guinness Black Lager is no longer readily available in Malaysia. In October 2010, Guinness began selling Foreign Extra Stout in 4 packs of bottles in the United States. ""Guinness Red Harvest Stout"" was introduced in September 2013. sold"
"Guinness Brewery St. James's Gate Brewery () is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a British company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is Guinness Draught. Originally leased in 1759 to Arthur Guinness at IR£45 (Irish pounds) per year for 9,000 years, the St. James's Gate area has been the home of Guinness ever since. It became the largest brewery in Ireland in 1838, and the largest in the world by 1886, with an annual output"
"invented, followed by Pimm's No. 5 Cup and Pimm's No. 6 Cup in the 1960s. The brand fell on hard times in the 1970s and 1980s. The Oyster House chain was sold and Pimm's Cup products Nos. 2 to 5 were phased out due to reduced demand in 1970 after new owners The Distillers Company had taken control. The Distillers Company was subsequently purchased by Guinness PLC in 1986 and Pimm's became part of Diageo when Guinness and Grand Metropolitan merged in 1997. In 2005, Pimm's introduced Pimm's Winter Cup, which consists of Pimm's No. 3 Cup (the brandy-based variant)"
"the brewery. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was switched to St. James's Gate Brewery Dublin. The main product is Guinness Draught, a 4.2% ABV dry stout that is one of the most successful beer brands worldwide. For many years a portion of the drink was aged to give a sharp lactic flavour, although Guinness has refused to confirm whether this still occurs. The thick creamy head is the result of the beer being mixed with nitrogen when being poured. It is popular with Irish"
"1851 as Guinness Mahon & Company. In 1854 the firm moved to premises on College Green in the centre of Dublin, increasing its banking business, and adding lines in insurance and assurance. From his death in 1857 the banking side was further developed by his sons Richard Seymour and Henry, who went on to arrange advantageous discounting terms in 1873 with the Bank of Ireland. Guinness was elected a life member of the Royal Dublin Society from 1821, joining its botany committee in 1823-26; its economy committee in 1831-38; and its statistics committee in 1840-41. Robert Rundell Guinness Robert Rundell"
"brother Samuel (1727–1795) who set up as a goldbeater in Dublin in 1750; his son Richard (1755–1830), a Dublin barrister; and Richard's son Robert Rundell Guinness who founded Guinness Mahon in 1836. Guinness family The Guinness family is an extensive aristocratic Anglo-Irish Protestant family noted for their accomplishments in brewing, banking, politics, and religious ministry. They are particularly known among the general public for producing the dry stout, Guinness Beer. The founder of the dynasty, Arthur Guinness, is confirmed to have had McCartan origins. Beginning in the late 18th century, they became a prominent part of what is known in"
"market in England for bottled Scotch whisky and set about producing his own, the ""Buchanan Blend"". He went into business on his own in 1884 as ""James Buchanan & Co"". In 1898, James Buchanan was given the Royal Warrant to supply the Royal Household with Buchanan's Whisky to Queen Victoria and the Prince of Wales. The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. Buchanan's offerings have generally performed very well at international Spirit ratings organizations. The De Luxe 12-year, for example, earned a"
"the patron taking his first sip of the freshly poured pint overlaid by the Guinness advertising slogan ""No time like Guinness Time"". The advert is set to ""Guaglione"" by Pérez Prado, and makes heavy use of jump cutting from a static camera to allow the dancer to make a series of movements that could not be achieved in reality. The distinctive jump cut editing techniques of ""Anticipation"" won the commercial a degree of critical acclaim and several awards from within the advertising industry, including the 1995 Institute of Creative Advertising & Design craft award for editing as well as a"
"yard. Guinness Brewery St. James's Gate Brewery () is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a British company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is Guinness Draught. Originally leased in 1759 to Arthur Guinness at IR£45 (Irish pounds) per year for 9,000 years, the St. James's Gate area has been the home of Guinness ever since. It became the largest brewery in Ireland in 1838, and the largest in the world by 1886, with an annual"