© Dr Kelvyn Youngman, Sep 2013244 Toyota – Local/Global Cloud He wanted to move away from his then current reality of Third-Class cars Objective Need Of The Whole Need Of The Part Want Of The Part Want Of The Whole Third-Class Cars First-Class Cars Detriments To The Part Benefits To The Part And because of the detriments of any change Because of the benefits of the status quo Because of the positives of the solution And because of the negatives of the problem