The name of the actor Paul Newman is printed on the poster, and portions of his face are visible in the blue, red, grey, and yellow letters of his name. The two halves of his last name, &quot;New&quot; and &quot;man,&quot; appear vertically and pivot on the word Paul, printed vertically in black in the center, so that the word &quot;Newman&quot; is written as somewhat like a palindrome and can be read when viewed from opposite sides of the poster. The text &quot;JULI/AUGUST 01&quot; appears inside the red &quot;E&quot; on the center left, and &quot;IM &lt;STUDIO 4&gt;&quot; and &quot;FILMPODIUM ZÜRICH&quot; appear below, inside the yellow letter &quot;N&quot; at the bottom of the poster.