PICTURED ABOVE: EDITORIAL FROM TIME MAGAZINE 1995. HANLON’S® FIRST PROFESSIONALLY DEVELOPED PERFUME WAS CALLED ‘COLOGNE’. THE DEPARTMENT STORE LINE WAS LAUNCHED AUSTRALIA WIDE IN MYERS (GRACE BROS) WITH FIVE THOUSAND DOLLARS (PRIZE MONEY FROM THE 1994 SYDNEY FESTIVAL DESIGN COMPETITION). AS A NAÏVE YOUTH WITH NO BUSINESS CONNECTIONS, NO MEDIA-FRIENDS, NO CORPORATE FINANCIAL BACKING AND NO NAME, HANLON® BEGAN COMPETING WITH THE WORLD’S LARGEST COSMETIC COMPANIES LIKE CALVIN KLEIN, GUCCI (AKA TOM FORD) AND DIOR IN AUSTRALIA’S LARGEST DEPARTMENT STORE. WITHIN A FEW YEARS WITH THE HELP OF HIS TEENAGE FRIENDS, HANLON® BECAME THE NUMBER ONE SELLING PERFUME BRAND.