&#34;Seeking to create an advertising program that links Coca‑Cola with Christmas, artist Haddon Sundblom created his first illustration showing Santa Claus pausing for a Coke. For the next three decades, from 1931 to 1964, Sundblom paints images of Santa that help to create the modern interpretation of St. Nick.&#34;  -- So, Coca Cola is responsible for the colors and image of modern day Santa.