VIRAL VIDEO COMPETITION IN ACTION: Flowers and Company co-owner Alicia Aaron, left, with Debbie Grigg, who handles marketing for the company, and David Williams, operations manager, said the competition is a win-win for schools and the company. Flowers and Company  is sponsoring a viral video competition open to all area high school students. The goal is for students to create a short YouTube video about the family-owned and operated Pasadena florist to be used as a promotional tool in social media. The video that receives the most views will win $2,500 for the student's school to use in the department of its choice. Photo: Pin Lim / Copyright Pin Lim