© 2007 IBM Corporation IBM Sustainability Solutions 4 Pressures & Imperatives Are Shifting Traditionalist view: I need to do what is right New sustainability view: I need to do what is smart Traditional imperatives for green focused on a moral imperative to preserve safety & life The new pressures are about being responsive to stakeholders and building a better, sustainable business Energy Land & Resources Air Water Conservation & clean energy Reducing pollution/ CO2 Clean water Protection Brand & GrowthRegulationTalent Risk Operational effectiveness Cost reduction Todays green business leader doesnt abandon principle nor business acumen, but embraces both in the new sustainability view.