Mary Kay Seminar celebrates the success of the company&#39;s independent sales force while also providing recognition, education and motivation for the year ahead. During the event, held July 24 - Aug. 6 in Dallas, more than $5 million in recognition prizes will be awarded including world-class travel and the coveted Mary Kay pink Cadillac. Nearly 50 percent of new Mary Kay Independent Beauty Consultants are ages 18-34.