Driver Michael Schumacher arrives at the red carpet for the Navyboot Msone Collection launch at MoCa (Modern Museum of Contemporary Art). The launch event started with an art movie from Michel Comte, followed shortly afterwards by the ceremonial unveiling of the limited luxury sneaker collection from MSone. The celebrations lasted late into the night with Samantha Ronson and Keith RichardÕs daughter, Alexandra, at the turntables. on April 16, 2011 in Shanghai, China.