Evaluation and Control - Efficiency and Control SALES-FORCE EFFICIENCY Key indicators of efficiency in territories: 1) Average calls per salesperson per day 2) Average sales call time per contact 3) Average revenue per sales call 4) Average cost per sales call 5) Entertainment cost per sales call 6) % of orders per 100 sales calls 7) Number of new customers per period 8) Number of lost customers per period 9) Sales-force cost as % of total sales