The white paper that originated this project outlines a foundation of privacy, not for harmful purposes, but to give a choice of privacy in various activities such as financial transactions, chatting, web access and much more to come. Horizen CEO, Rob Viglione, feels that &quot;Privacy is freedom. In a digital environment where people are increasingly skeptical, Horizen will give them control of their digital footprint.&quot; Horizen is much more than just a cryptocurrency but also a platform on which endless applications can be built.  Through its proprietary research process, BrandTuitive revealed the immense respect constituents hold for the Horizen team. They are known as a highly professional group that's building a sound roadmap and honoring promised milestones. Additionally, their transparency has created trust in the project in an industry that has received considerable press coverage for being questionable. &quot;Rob and the team's dedication and long-term vision to use this technology for the good of people around the globe instantly endeared us to this brand project,&quot; said Jeanine Debar, president at BrandTuitive. &quot;We knew from our first meeting that there was something special going on there.&quot;  In addition to renaming, BrandTuitive developed the brand positioning and messaging platform for Horizen communicating their vision to harness technology to give a voice to those who would otherwise be silenced. A new tagline,  Bringing privacy to life , was launched with the new name and positioning.