Interior Division Business Unit Instrumentation & Driver HMI New Values What do I perceive as valuable Materials  Materials that are valuable or a scarce resource; depends on the target customer Wood like options that are natural; cork, bamboo or grasses, recycled wood, natural finishes Recycled, environmentally friendly materials High tech materials Natural materials like wood, metals, stone and glass Personalization  Having the ability of customize all of the above at point of purchase or as desired Provide technology that allows users to select colors and surface textures Social network  Staying connected with friends and family Provide information on what is happening where and with who within users network 5/17/2012 5Susan Drescher, © Continental AG