“I think it really does impact the community, there are not many hispanic stores around and helps with setting their foods in the community. A lot  of students come here to get stuff that is exotic. The popular thing here lately are the Rosquillas, its sweet and its really popular right now. You can find a lot of Mexican candy, beer, and hostadas. It is always welcome to everybody,” said La Tienda Mexican San Jose’s business owner, Juana Borras. 