The proposition of this ad, this product, is KitKat is the most enjoyable and relaxing treat for a break. The target market for this ad is anyone looking for a quick treat, people who need a break or need a rest. There is an informal balance taking place as well as emphasis on the middle of the ad. There is also a left to right flow that is crucial to the ads effectiveness. The ad is effective as an ambient ad because it is unorthodox, and unique. It is simple but interesting and cool to…