Picture of a person standing and throwing a disposable plastic cup towards a pile that has 'landfill' written on it. One one side of him is a box that says 'return on investment' and a Great British Pound sign, Euro sign and US Dollar sign. On the other side is a box that says 'Minimise risk of infection to patients'. The person is saying, 'Items you use once achieve both!' The point being made is disposable items you use once which the NHS has to purchase can enable a return on investment for the manufacturer and minimise risk of infection to patients. But if the item has to go to landfill, then this doesn't help in the long run.