SPIEGEL ONLINE: So why did you choose this of all names?
Shah: We named the store after the grandfather of my business partner. He was a very strict man, very precise and very picky. So everyone called him &amp;#8220;Hitler&amp;#8221; in jest; it became his nickname. When we registered our store under that name, all I could say about Hitler was that he was a very strict man. I wasn&amp;#8217;t aware he had had so many people killed.
(source)