Rather than relying exclusively on ambulant (Rhodes and Radcliff) real estate agents and a showroom/demonstration house in the yet-undeveloped property, Manor Park Realty partnered up with Frieman's Department Store to mutual benefit. Note that St. Laurent Blvd. is named &quot;Malakoff&quot; in this ad's map. It was at that point known as Mount (or sometimes Mountain or Baseline). This placeholder name may be a playful insertion by the photographer whose shot of a model home is used in the ad. Source: Ottawa Journal, June 14, 1947.