The Best Bath Towel | After roughly 42 hours of new research and real-world tests, including dozens of times drying off after showers, recording how quickly the towels dried, and weighing and measuring them for fiber loss and shrinkage, we think Target’s Fieldcrest Luxury Solid Towel is the best for most people. This towel was our runner-up in our original review, and we’ve consistently found that it feels nearly as soft and outperforms those twice the price.