wal-mart case study summary Walmart pageref _toc401085124 \h 33the segmentation and the target groups of walmart pageref _toc401085125 \h 44the use of marketing instrument in the company pageref _toc401085126 \h 55swop analysis for walmart pageref _toc401085127 \h 7 executive summary in this report, i would like to show the result of case study about marketing.