London, 17th February 2017. Sadiew Williams Autumn Winter 17 collection presentation at London Fashion Week. London-born designer Mercedes (Sadie) Williams creates modern textile driven fashion, juxtaposing modernity with craft. <br />
Her sensibility for combining a sporty tomboyish with grown-up femininity has been a signature since graduating with Distinction from the CSM MA Fashion course in 2013. She went on to become a Selfridges &lsquo;Bright Young Thing&rsquo; and was included in &lsquo;Designs of The Year Exhibition 2014&rsquo; at The Design Museum. <br />
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She has worked for designers including Marc By Marc Jacobs, J W Anderson and Katie Hillier and many stylists over the years and undertaken projects for Vogue Festival, Manchester Art Gallery, Barbie and designed an incredibly successful collection for &amp; Other Stories. <br />
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Since AW15 she has received NEWGEN sponsorship to support her own label. She now presents on schedule at LFW and showrooms at PFW. <br />
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She continues to create graphic and tactile work that capitalises on her strengths in print &amp; textile innovation, bringing shimmer and sparkle to her collections through her signature use of metallic. Since being awarded a place on the &lsquo;Swarovski collective 2017&rsquo; she has been incorporating crystals into her work to playful and original effect. London, 17th February 2017. Sadie Williams Autumn Winter 17 collection presentation at London Fashion Week. London-born designer Mercedes (Sadie) Williams creates modern textile driven fashion, juxtaposing modernity with craft.