Utility, Simplicity, Beauty &ndash; Effective Design. A 1955&nbsp;Ladislav Sutnar&nbsp;designed trade advertisement.&nbsp;As art director for Sweet&rsquo;s Catalog Service (1941-60), Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.
&ldquo;Product information should be designed, subject to the usual standards&ndash;utility, simplicity, beauty. The catalog design show below, though but one visual unit of many in a manufacturer&amp;#8217;s catalog, illustrates the application of design principles to product information. For fifty years, Sweet&amp;#8217;s has pioneered in the field of product information that best suits the needs of buyers and sellers in industry. Sweet&amp;#8217;s Product Design File is a system which gets&nbsp;product information into buyers&amp;#8217; offices in convenient bound collections of catalogs. Sweet&amp;#8217;s Catalog Service,&ndash;designers, producers and distributors of manufacturers&amp;#8217; catalogs, 119 West 40 Street. Offices in principal cities. [Division of F.W. Dodge Corporation]&rdquo;