How you can help pollinators:
Plant flowers! (natives are best)
Make sure they are free of pesticides
Mow your lawn less often to allow wildflowers (e.g. clover) to grow. Every 2-3 weeks is recommended
Bee-friendly farming practices
support conservation organizations like the Xerces Society, which will work to promote pollinator health 
Links to Xerces Society, UMass extension, and western mass pollinator network are below the image