 JACOBS INSTANT COFFEE&nbsp;is a coffee brand that is targeted towards students - a young demographic that appreciates witty and tongue in cheek marketing and are fast to catch on to trends. The concept is a play on famous movie quotes altered slightly for the different blends of coffee. The choice to do&nbsp;a typographic design makes the packaging stand out from the standard brown packaging of our competitors and the hand drawn contemporary style is also set to&nbsp;attract&nbsp;the attention of our&nbsp;audience. 