Future Opportunity Map Weaker future- influence Stronger future influence Mature OpportunitiesPower Opportunities Niche OpportunitiesEmergent Opportunities Science and technology History CD - music Cars Sports Environment/nature/ animals Stage art Expressive art Politics Photography Movies Do it yourself Interior decoration Health ICT/internet Gardening Whisky Wine Cooking Tourism/travel Fashion 0% 10% 20% 30% 40% 50% 60% FO Index % very interested