Houston Texans defensive end J.J. Watt (99) goes after Oakland Raiders offense before getting injured in the first half at NRG Stadium on Sunday, Oct. 27, 2019 in Houston. "When we began Athletic Brewing, we knew that we had the potential to take nonalcoholic beer out of the penalty box and open up new occasions for the beer industry," said Athletic co-founder Bill Shufelt in a statement. "The fact that Lance, David, Blake, Justin and J.J., who are leaders in their own professional and personal endeavors, would see the value in our pursuit to offer a life without compromise, greatly validates our mission and sets us on the path for mammoth success in 2021 and beyond."