United States runner Sanya Richards-Ross speaks during a news conference at Olympic Park during the 2012 Summer Olympics, Monday, July 30, 2012, in London. Richards-Ross is one of the U.S. athletes who are part of a Twitter campaign demanding changes in Olympic Rule 40 — which, among other things, does not permit athletes &quot;to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites.&quot; (AP Photo/Matt Rourke)