Poundland is an ever popular fixture on the city centre high street offering discounted goods at amazing value as the British Retail Consortium announces that rising energy prices in the UK will result in shoppers being more cautious over the coming months as the cost of living crisis takes hold, including rising inflation, static wages and increasing prices for consumer goods on 23rd February 2022 in Birmingham, United Kingdom. With prices rising including mortgage and rent payments, tax, groceries and fuel, British consumers are set for a difficult year and will almost certainly have to tighten their purse strings.