Cosmetics maker Mandom Corp.'s Gatsby "Moving Rubber" hair wax is seen on a shelf while a man picks up a cosmetic product for men at a drug store in Tokyo August 5, 2007. In a society that in many ways remains sharply defined by traditional gender roles and expectations, fashion-conscious young men are one-upping their metrosexual counterparts in the West -- it is not only acceptable for them to obsess over their hair, face and clothes, it's sexy too.. Picture taken August 5, 2007. To match feature JAPAN-COSMETICS/ REUTERS/Kiyoshi Ota (JAPAN)