People gather at Alamo Plaza for the 28th Annual H-E-B Tree Lighting Ceremony on Friday, Nov. 23, 2012. The 55-foot tall fir tree was lit with 10,000 LED lights and with 450 ornaments. The event kicked off the holiday season followed by the 30th Annual Ford Holiday River Parade  &amp;amp; Lighting Ceremony along the San Antonio River. Photo: Kin Man Hui, San Antonio Express-News / ©2012 San Antonio Express-News