Cinemark's mobile app, Cinemode, allows users  to check show times and purchase tickets. But it also allows users to be rewarded for dimming and silencing their phones while in a movie.
Cinemode keeps a phone silent and dim for the duration of the movie. When the user turns off Cinemode after the movie and returns the phone to its previous settings, the user is offered a reward such as free concession items or free movie posters. 