Lei Jun, co-founder of Xiaomi Technology Co., speaks during the TechCrunch Disrupt Beijing conference in Beijing, China, on Tuesday, Nov. 1, 2011. Xiaomi Technology Co. aims to attract users to its first smartphone by pricing the handset at less than half that for Apple Inc.&#39;s iPhone 4 and plans to make money through software for the device. Photographer: Keith Bedford/Bloomberg via Getty Images