14 How We Do it Right … …We Use a Planned Approach with LivePerson Content Targeting Campaigns: Right Time Managing Global Use –Use Same Name as Segments Planned Approach to Campaigns –Single Campaign with Multiple Locally Customized Offers across a Multiple Sites –Set Time Frame, Amount of Time, & Frequency in which Visitors See Message –Weight Message Against other Live Campaigns Now Lets Walk Through a Use Case… Targeted & Customized Online Experience Using Content Campaigns