A man holds dried coffee beans, which are green because they have not been toasted yet, which gives the beens their familiar, dark hue. The tourism industry is slowly emerging in Quindio, the Colombian coffee country.  Old coffee haciendas have been turned into new hotels catering to tourists.  The countryside, some of the most beautiful in the country, is a popular weekend getaway spot where visitors can participate in a variety of outdoor activities as well as learn about coffee production.