Fueled by&nbsp;rich mobile&nbsp;technologies, there are a new breed of pop-up shopping and browsing experiences that bridge&nbsp;the divide between traditional and online retail:&nbsp; enabling brands/retailers/etailers to reach new customers&amp;#8230;

Net-a-Porter built five pop-up &ldquo;window shops&rdquo; in Paris, London, New York, Berlin and Sydney, which let consumers shop the collection by scanning products with iPads or iPhones, in addition to a 650-square-foot temporary store in New York&rsquo;s West Village featuring mannequins and iPad kiosks where customers could view and purchase items via the site. &ldquo;We were aiming for a thoroughly modern, cross-platform initiative and were delighted with the results,&rdquo; continued Loehnis, citing strong traffic and sell-throughs.
