China&amp;#8217;s First Lady, Peng Liyuan, has caught the attention of the fashion world. Rather than wearing Jason Wu, Thom Browne, or the Uber Luxury brands from Europe (LVMH, PPR), she is sporting a Chinese label, based in Guanzhou called &amp;#8220;Exception.&amp;#8221; In the past few days, Exception&amp;#8217;s website has crashed as a result of the numerous hits to&nbsp;the site by Chinese consumers. Could this signal a shift in Chinese consumer behavior towards more up and coming local brands?&nbsp;China accounts for 25% of the global Luxury purchases and 50% of luxury sales in Asia. This Trendscending display by the First Lady of China could have ripple effects for sales of the established Luxury brands in the years to come. Certainly a potentially Trendscendental movement to follow!&nbsp;
Exception is designed by Ma Ke and the website is mixmind.com